Best of SaaStr at Dreamforce '14: Preview
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Tech Entrepreneur’s Survival Guide –The Best of SaaStr
Jason M. Lemkin
SaaStr; Managing Director, Storm Ventures
@jasonlk
Jason M. LemkinSaaStr Founder Community – 1m Views/Mo
Managing Director, Storm Ventures
Founder/CEO – EchoSign/Adobe
MobileIron, Marketo, EchoSign, GuideSpark, Metacloud, Sandforce, etc.
SaaStr
• Web’s Largest Community for SaaS Founders and Execs
• 1m views a month; 5m on Quora
• Cool, founder-specific events & 1,250 answers, videos and posts
• Goal: Help you get from 0 to $100m Faster. With Fewer Mistakes.
From the Impossible to the Inevitable
•Getting from $0 - $1m: IMPOSSIBLE.
•Getting from $1 - $10m: UNLIKELY.
•Getting from $10m - $100m: INEVITABLE.
$0 - $1m: Impossible.No One Needs Another Web Service.
It’s Not Always So Linear
$1m - $10m: Toughest SlogToo Much to Do. Too Few Resources.
$1m - $10m: Toughest Slog (Usually)Too Much to Do. Too Few Resources.
SaaS CompoundsVery Hard to Start. Much Easier to Maintain and Grow … Up to An Organic Point.
The Cavalry Comes @ ~10m:Brand. Redundancy. Robustness..
The Cavalry Comes @ ~10m:Brand. Redundancy. Robustness..
• Installed Base + Customer Success = Huge $ Driver
• Second Order Revenue Really Kicks In (Takes 2+ Years)
• Partners Can Begin to Move The Needle
The Cavalry Comes @ ~10m:Second Order Revenue Begins to Really Scale***.
*** So Invest in it – Heavily!!!!
$20-$30m or So: Self-Replication With Brand, Second-Order Revenue + Scale = Feed the Machine.
Come To Dreamforce to See the Rest!Wed Oct 15th! @ 1pmhttp://bit.ly/saastrdf