Bernhard H. Mayer 2012 by QNET

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A Tradition of Excellence

• Established in 1871 in Pforzheim, Germany


• More than a hundred years of knowledge and experience in the crafting and manufacturing of precious metals

• Built on the principles of excellence in design, and quality in standards

• Offers an exclusive variety of products ranging from classic to contemporary styles

Manufacturing Excellence


• Exclusive and brilliant timepieces manufactured in accordance with Swiss watchmaking traditions and standards

• Gems and precious metals chosen and crafted into jewellery based on guidelines set by premier jewellery institutions

WATCHES


A watch is not as simple as you think! • Parts • Style • Complications • Movements • Assembly


Band/strap

Dial

Case

Hands

Crown

Crystal

CHRONOMAX

WATCH PARTS

Pusher

Buckle

Aperture

Bezel

Sub-dials

FLAMINGO NOIR


• Case – the metal encasing the bezel and face

- Plastic - Ceramic - Black/Gold PVD plated - Gold-plated metal 14 K/18 K - Titanium

• Precious metal - Tantalum

- Palladium - Gold - Platinum

WATCH PARTS

WATCH PARTS


• Bezel – the surface ring on the watch that holds the crystal in place

• Crystal – the cover that protects the watch’s face

- Plastic - Mineral - Sapphire - Domed sapphire - Sapphire glass with antireflective coating

WATCH PARTS


• Dial – the watch’s face where numerals, indices and surface design are usually set

- Mother-of-pearl - Guilloche - Skeleton • Subdial – the smaller register sets

in the main dial of a watch face

• Aperture – a window set in a watch dial that displays a function of a watch, usually the calendar date, weekday or month


• Hands – the pointing devices anchored at the centre of the dial and circling around to indicate hours, minutes, seconds and any other special features of the watch

- Normal - Luminous - Blue-steeled

WATCH PARTS

WATCH PARTS


• Crown – a knob that is used to set the time, date, etc.

• Cabochon Crown – a round semi-precious stone of synthetic material fitted into the watch’s crown as an ornament

WATCH PARTS


• Pusher – a knob that is usually found on the upper or power right side of a watch that is used to control any additional function of a watch

• Band/Strap/Bracelet – holds the watch to the wrist

- Cloth - Rubber - Metal - Genuine Leather

WATCH PARTS


• Buckle/Clasp – the latching mechanism that connects the two ends of the watch bracelet around the wrist

- Standard - Folding - Butterfly

WATCH STYLES Classic

• Versatile

• Can be worn on almost any occasion

• Rarely goes out of style

• Simple designs characterised by round cases, leather straps and gold, silver-toned or stainless steel bracelets


WATCH STYLES Dress

• Often comes with jewel accents

• Displays an elegant look


WATCH STYLES Sporty

• Designed for athletes and people with an active outdoor lifestyle

• Has specific functional features that don’t compromise style


WATCH STYLES Fashion

• Reflective of current trends

• Designer-styled and branded


WATCH STYLES High-tech


• State-of-the-art technology such as Global Positioning Satellite (GPRS) capabilities, digital cameras, Bluetooth connectivity and Personal Digital Assistant (PDA).

WATCH COMPLICATIONS

Refers to any feature beyond the standard time display of hours, minutes and seconds. Additions such as the date display on your watch are considered a complication.


WATCH COMPLICATIONS

Basic Complications

• Day & Date • 2nd Time Zone • Chronograph • Retrograde • Alarm • Moon Phase • Power Reserve


WATCH COMPLICATIONS Grand Complications

Perpetual Calendar

• A calendar that automatically accounts for the varying number of days in each month and in leap years. With a few rare exceptions, this complication must be adjusted for secular years; the next secular years are 2100 and 2200.

Repeater • A watch that tells the time audibly by the mechanism operated by a push-piece or alike. There are various types of repeaters that can strike the hours, quarter hours, five minutes and/or every minute, either automatically or when the push-piece is pressed down.

Tourbillon

• A device invented to eliminate the errors of rate vertical positions. It consists of a mobile carriage or cage carrying all the parts of the escapement, with the balance in the centre. The cage usually makes one revolution per minute.


WATCH MOVEMENT

• Timekeeping mechanism • Integrated with an energy

source and a display, it makes watches tell time

Exclusively avilable from

WATCH MOVEMENT Quartz


• Powered by battery • Works with a series of tiny

electronic components fitted together behind a watch’s face

WATCH MOVEMENT Mechanical


• Powered by manual winding

• Made up of gears and springs that work together • Automatic mechanical movement – marks the passage of time through a series of gear mechanisms that are wound by the movement of the wrist

A watch is not as simple as you think!

• Parts • Style • Complications • Movements • Assembly


WATCH MOVEMENT

Solar


• Powered by electricity converted from natural and artificial light

• Made with solar panels and sometimes comes with rechargeable batteries

Kinetic

• Innovative movement of micro-electronics that responds to the movements of the wrist, maintaining quartz accuracy

• The watch ‘sleeps’ if not worn for 72 hours, but ‘wakes up’ when shaken and immediately returns to the correct time

WATCH MOVEMENT

Bernhard H. Mayer® uses two of the top Swiss Movement suppliers in the industry

• ETA

Swiss producer of quartz movements, hand wound movements and mechanical movements powered by self-winding mechanisms.

• Ronda

A traditional Swiss manufacturer that provides electronic movements in wristwatches all over the world following an efficient quality system that is ISO 9001 certified.


DID YOU KNOW THAT?

• Jewels

- Synthetic sapphires or rubies - Bearings for gears in movements

• A simple mechanical watch should include at least 15 jewels

• Greater complications require more jewels

- Reduce friction and maximise accuracy and durability


WATCH ASSEMBLY SWISS MADE

• Refers to the technical quality of watches

• Refers to the aesthetic quality of watches

• Covers both traditional manufacturing and new technologies

- Accuracy - Reliability - Water resistance - Shock resistance - Elegance

- Originality of Design


- its movement is cased up in Switzerland;

WATCH MOVEMENT SWISS LAW

• A watch can only be considered ‘Swiss Made’ if:

- the manufacturer carries out the final inspection in Switzerland;

- its movement is Swiss;


WATCH MOVEMENT SWISS MADE

• A watch movement can only be considered ‘Swiss’ if:

- it has been assembled in Switzerland; - it has been inspected by the manufacturer in Switzerland; - the components of Swiss manufacture account for at least 50% of the total value, without taking into account the cost of assembly.


Bernhard H. Mayer® Swiss Watches

• Swiss Made • Swiss Movements – ETA/Ronda • Swiss Quality • Swiss Design

• High grade surgical steel cases

• Handmade dials • Butterfly/folding buckles

• Sapphire crystal & antireflective coating • Genuine leather straps

We use:


WATCH CARE • Care for the Crystal (to avoid scratching)

- It is better to store or wrap it in a soft cloth before placing it down

- Even sapphire crystals can be scratched

• Sports (Intense sports may ruin the watch movements)

- It is not recommended that you wear an automatic or manual winding timepiece while participating in intense sports such as golfing and tennis as the impact could ruin the movement

• Watch Cleaning (Use soft cloth)

- Using a soft cloth is ideal for removing smudges and fingerprints from the case and crystal glass cover

Note: The watch movements and casing are water resistant.

However, leather straps are sensitive to water, therefore, it is recommended to avoid water contact with your watch.

WATCH CARE

• Water Resistance (Don’t wear your watch in the shower)

- Keep in mind though that prolonged exposure to hot water such as from a shower or a hot tub can cause the gaskets to expand and contract, leading to water entering the case

• Care for Leather Straps (Cleaning the leather)

- Genuine leather will gradually deteriorate with constant exposure to perspiration

- Salt residue and soil can be removed from leather by cleaning it with a dampened soft cloth and mild soap (or saddle soap, which is special leather soap)


JEWELLERY


JEWELLERY COMPONENTS

• Precious metals

- Silver - Gold - Platinum

- Titanium - Palladium

- Diamond - Pearl - Gemstones

• Precious stones

PRECIOUS METALS Platinum

• The heaviest of the precious metals • 15x rarer than gold • 50x rarer than silver • 10 tons of ore are needed to produce every ounce of platinum


PRECIOUS METALS Gold

• World's most ancient and most coveted metal • Represents wealth and power • Comes in yellow, white, rose (or pink) and many other colours


• The most plentiful of the precious jewellery metals

• Pure silver or 999 is the whitest of all metals

• Sterling or 925 is the most commonly used form

PRECIOUS METALS Silver


• A lustruous, silver-grey metallic element • It has the strength of steel yet lightweight like aluminum • Resistant to corrosion of salt water, sea air and certain

acids

PRECIOUS METALS Titanium


• A rare and lustrous silvery-white metal that resembles platinum • Used as an alternative to platinum or white gold • Does not tarnish in air and 15 times rarer than gold • Popular for its flexibility under

high temperature and the increased strengths and hardness under cold temperature

PRECIOUS METALS Palladium



Five Characteristics of a Diamond

Shape – the overall outline of a diamond when viewed from the top

DIAMONDS

The Famous 4Cs: Cut, Clarity, Carat, Colour

•Cut determines brilliance The width and depth can have an effect on how light travels within the diamond, and how it exits in the form of brilliance.

Too Shallow: Light is lost out the bottom causing the diamond to lose brilliance. Too Deep: Light escapes out the sides causing the diamond to appear dark and dull.

DIAMONDS

Cut describes a diamond’s light performance, dimensions and finish


The Famous 4Cs: Cut, Clarity, Carat, Colour

DIAMONDS

Clarity refers to the tiny marks or inclusions, like scratches or trace minerals, contained in a diamond


Carat: A measure of diamond, 1 carat (kt) = 0.2 gr. 1 carat = 100 points (0.01 carat = 1 point ; 75 pts = .75 carats)

The Famous 4Cs: Cut, Clarity, Carat, Colour DIAMONDS

CARAT WEIGHT

Carat refers to the weight of a diamond


The Famous 4Cs: Cut, Clarity, Carat, Colour DIAMONDS


GIA Colour Grading Scale

Simply refers to a diamond’s colour

D E F Colourless

G H I J Near colourless

K L M Faint yellow

N - R Very faint yellow

S - Z Light yellow

• SI (Slightly includes flaws)

D E F G H I J K L M N-R S-Z

The diamonds in ALL our jewellery pieces are: • H Colour (Nearly Colourless in GIA colour grading scale)

Did You Know?

PEARLS Five Quality Factors

• Surface - Refers to the number of flaws that appear on the surface of the pearl - Every pearl has a few natural flaws, and there is no such thing as a flawless pearl

• Size - Determines a pearl’s price - Measured in millimeters - Pearls that are 7 millimeters and larger will always commend higher prices

• Lustre - Refers to both a pearl’s brilliance (the way its surface reflects light) and its inner glow (the way it refracts light)


PEARLS


Shape

• Baroque pearls, which have irregular shape, and curving lines of the drop pearls are also considered attractive

• Spherical or symmetrically-shaped pearls are considered high-quality pearls

round off-round oval teardrop semi-baroque

Pearl Shape

PEARLS


Colour

• White/milky white, pink, blue, silver and cream-coloured

• Pearls with the most uniform coloration are considered the best

Pearl Colour

white white rose black silver gold pink

PEARLS


Types of Pearls

• Saltwater and Freshwater Pearls - Classification according to the environment (body of water) that the oysters and mussels thrive in

• Natural and Cultured Pearls - The manner in which a pearl is produced

GEMSTONES • Gemstones are minerals which possess ornamental or decorative quality

• In the 2400 minerals found, over 100 are qualified as gemstones, but only about 20 are commonly used in jewellery

• Has five essential characteristics

- Colour

- Clarity - Cut - Size - Enhancements


Agate Alexandrite Amber Amethyst Andalusite Anglesite

Aquamarine Aragonite Citrine Dioptase Emerald

Garnet Iolite Jade Kyanite Lapis Lazuli Moonstone

Turquoise

GEMSTONES


Onyx Opal Peridot Quartz Ruby

Sapphire Tanzanite Topaz Tourmaline Tsavorite

GEMSTONES


Did you know? GEMSTONES


• Nowadays, the distinction between precious and semi-precious gemstones is no longer made by the trade.

• Many gemstones are used in even the most expensive jewellery, depending on the brand name of the designer, fashion trends, market supply, treatments, and etc.

• However diamonds, rubies, sapphires and emeralds still have a reputation that exceeds those of other gemstones.

Jewellery Care • Daily Care - Put on your jewellery after you do your make-up. - Wipe your jewellery with a soft cloth after use.


• Storage - Silver is a metal that is meant to be worn out. If you just leave it lying around, it will tarnish. - Store your jewellery by neatly fastening the clasps and pins. - Lay each item out separately, one by one. - Store your jewellery in a zip lock bag or approved jewellery bags.

Jewellery Care


• Maintenance

- No matter how carefully you take care of your

jewellery, small parts may come loose. - Carefully check such parts as the hooks that support the jewels, the clasps of necklaces, the screws of earrings, and brooch pins.

• Cleaning - If you feel that the radiance of your jewellery has diminished, take it to a specialist. - Cleaning with ultrasonic cleaner and other methods may lead to damage, so caution is recommended especially for plated jewellery.

Where to check out the products?

•www.qnet.net


http://www.quest.net/

Bernhard H. Mayer 2012 by QNET

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Transcript of Bernhard H. Mayer 2012 by QNET