Benefits of email marketing
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Transcript of Benefits of email marketing
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Benefits of Email MarketingThe construct of email marketing
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Email marketing reduces time, effort, and cost to reach the consumers
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Email marketing has ability to send real time messages.
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Email marketing database can be customized to reach those who might require specific services, or products without bothering others.
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Emails contain opt-in and opt-out options which help shortlist prospects genuinely interested in specific offerings.
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Email marketing offer an unique ability to personalize messages.
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Email marketing has ability to generate real time campaign tracking.
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Email marketing can be measured through tools like click-through rate, conversion rate.
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Email marketing can be done at a very low overhead cost.
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Benefits of Email Marketingcampaign construct
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Email marketing has ability to customize body of the content with changing behaviour of the target market.
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The capability to test marketing messages offer email marketing huge communication and creative advantage .
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Email marketing offers capability to segment customer database and derive information out of it.
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Email marketing servers are capable of sending emails to huge database with higher frequency of email communications
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Email marketing offers the advertisers to embed the social media and social networking widgets with the email design.
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Email marketing offers the customers an unique ability to share message easily with friends and family
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Email campaign can be made interactive and engaging by effective use of graphics, videos, music, quiz, game, etc.
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Benefits of Email MarketingThe impact on sales.
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Increase the top of mind recall and pushes the customer to buy the product.
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Email marketing engages customers at various touch points which also encourages repeat purchase.
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email marketing also increases average order value by up-selling and cross-selling.
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Email is mostly used as a tool to get honest feedback about your products and services.
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Effective email marketing drive web users to off-line purchase.
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Thanks!Braj Mohan Chaturvedi
[email protected]+91 9502421919
Disclaimer: The views represented in the presentation has nothing to do with the companies I have personal, professional, or academic interest. These are absolutely my views which is based on the years of experience in the business.