Benchmarking: Top 5 tips to utilise this within your business
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Transcript of Benchmarking: Top 5 tips to utilise this within your business
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BENCHMARKING
GETSMARTGLOBAL.COM
Top 5 tips to use benchmarking in your business
Introducing
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“Benchmarking is the continuous process ofcomparing and measuring yourorganisation against others, anywhere in theworld, to gain insights into measures,performance and practices in a way that canrapidly improve the journey to world-classperformance."- APQC
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1.
GETSMARTGLOBAL.COM/BLOG
Start By CollectingBasic Data
Figure out where you were and where you'd prefer to be.Set a specific timeline or goal to have issues fixed.
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2.
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Figure out your competitorsstrengths & weaknesses
Don't be afraid to ask your customers why they chose your brand over another.
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3.
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Identify what works & what doesn't.
Optimise your team for the best results. Increase efficiency by optimising your products & processes.
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4.
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Do something different
Add a new product or service & utilise different marketing techniques.
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5.
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Repeat in 6 months time
Maintain your position by benchmarking in 6 months time, competing effectively &concentrating on your strengths.
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FULL BLOGat
www.getsmartglobal.com/blog