Magazines

Why do people read magazines?

1. They may be interested by a story title that is on the front page.

2. Someone they like may feature within the magazine. They may have a column within this magazine.

3. Gives them something to pass the time, this could be when they are waiting for something (doctors, airport etc.).

Who reads magazines?

• Magazine readers are male and female between 3 and 100+ years old.

Who makes magazines?

Classical Music Magazines

• BBC Music • Classical Music • Strings• Musical Opinion

Comparison

• BBC Music – Monthly, £4.25 • Classical Music – monthly, £4.95

• Both magazines will have the same target audience which is likely to be older people 45 + both male and female, more likely to be male though – this because the conducts are generally male and the singers are generally male also, therefore it is likely that the general audience is also male. But as I found out the general audience was 18 – 24 year old males.

BBC Music

Immediate Media Company.Adult• BBC Focus• BBC History• BBC Knowledge• BBC Music• BBC Wildlife• BBC Sky at Night• Easy Cook• Countryfile• Gardeners' World• Gardens Illustrated• Good Food• Good Homes• Homes & Antiques• How to be Better Off• Olive• Radio Times• Top Gear• Who Do You Think You Are?

Teen• It's Hot• Top of the Pops

Pre-teen• Amy• Doctor Who Adventures• Robin Hood Adventures• Girl Talk• W.I.T.C.H.

Educational• Learning is Fun!• Learn with Bob the Builder• The Magic Key Adventures

Preschool• Balamory• Bob the Builder• CBeebies Weekly• Charlie and Lola• Fifi and the Flowertots• Fimbles• Me Too!• Teletubbies• Toybox• Tweenies• Underground Ernie

• And more on next slide.

Immediate Media Company is a combined publishing company containing the former companies which include Origin Publishing, Magicalia and BBC Magazines. It was formed on 1 November 2011 and is owned by Exponent Private Equity.

Immediate Media Company, is a special interest company, has posted a combined print and digital circulation of 1,865,885, up 6.8% year-on-year. Immediate’s ABC audited print circulation is 1,855,077, up 7% year-on-year, on the back of some hugely successful new launches, with 99% of its circulation actively purchased.Immediate’s ABC audited digital circulation is 10,808, up 37.9% year-on-year.

With a total audience of 1 million subscribers, the company remains the leading magazine publishing company for subscriptions.

As well as receiving many awards shown in 2 slides time.

Immediate Media's worldwide turnover was £155 million in the year ending 31 March 2013.

Immediate Media’s Awards