Baroda Knowledge City©Baroda Knowledge City©(IT / ITES SEZ)(IT / ITES SEZ)

Dr Rajesh KhajuriaDr Rajesh Khajuria

MBA, PhD, CMC, FIMCMBA, PhD, CMC, FIMC

TEAMPro Limited, London (UK)TEAMPro Limited, London (UK)

Building Knowledge Bridge©Building Knowledge Bridge©

Sargam Infrastructure Pvt Ltd Sargam Infrastructure Pvt Ltd

BRG Group, BarodaBRG Group, Baroda

SEZ in IndiaSEZ in India

175 SEZ proposed / applied to Central Govt.175 SEZ proposed / applied to Central Govt.– Including 50 IT/ITES SEZ – None in Gujarat!Including 50 IT/ITES SEZ – None in Gujarat!– 110 SEZ approved 110 SEZ approved (42 Final Approval)(42 Final Approval)– 15 Operational SEZ, converted from FTZ15 Operational SEZ, converted from FTZ– 50 SEZ coming up all over India, 50 SEZ coming up all over India, 17 in Gujarat 17 in Gujarat

(leads)*(leads)*– Biotech Park at Savli, BarodaBiotech Park at Savli, Baroda set up on 90 Acres set up on 90 Acres

Baroda Knowledge City applied as Baroda Knowledge City applied as 11stst IT SEZ IT SEZ in Gujarat in Gujarat

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Why IT SEZ in Baroda?Why IT SEZ in Baroda?

Dr. R Khajuria TEAM

1.1. Baroda is traditionally a Knowledge City, grown by Baroda is traditionally a Knowledge City, grown by Legendry Maharaja Sayajirao (MS) GaekwadLegendry Maharaja Sayajirao (MS) Gaekwad

2.2. MS University Collaborated with Penn State University MS University Collaborated with Penn State University USA for IT programsUSA for IT programs

3.3. 50 Educational programs… 50 Educational programs… unparallel to any Tier III city of Indiaunparallel to any Tier III city of India

4.4. Fusion Gujarati Enterprise with World Class Knowledge, Fusion Gujarati Enterprise with World Class Knowledge, and we have …………………………..and we have …………………………..

Baroda Knowledge Baroda Knowledge CityCity

Baroda: Knowledge SourceBaroda: Knowledge Source

1.1. Large pool of 519,000 students (229,000 = 44% Large pool of 519,000 students (229,000 = 44% Girls) enrol with colleges of 13 Universities in 200 Girls) enrol with colleges of 13 Universities in 200 miles periphery:miles periphery:

2.2. World Class IT Professionals from Baroda – World Class IT Professionals from Baroda – – Sam Pitroda, Dr Madhu Mehta, Dewang Mehta Sam Pitroda, Dr Madhu Mehta, Dewang Mehta

(NASSCOM), (NASSCOM), – Mandar Mehta, Manish Naik, Atul Garg, Tarik Mandar Mehta, Manish Naik, Atul Garg, Tarik

Patel and many emerging IT Icons of BarodaPatel and many emerging IT Icons of Baroda

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Emerging Finance CityEmerging Finance City

1.1. Vibrant Stock ExchangeVibrant Stock Exchange2.2. International Banks: Citibank, HSBC, Standard International Banks: Citibank, HSBC, Standard

Chartered, ABN AMROChartered, ABN AMRO3.3. 30 Banks: Bank of Baroda, State Bank of India, 30 Banks: Bank of Baroda, State Bank of India,

Central Bank, Dena Bank, Union Bank, HDFC, Central Bank, Dena Bank, Union Bank, HDFC, ICICI, UTI, Yes, Kotak…ICICI, UTI, Yes, Kotak…

4.4. Best Law & Order Best Law & Order 5.5. Rising Real Estate prices…Rising Real Estate prices…

… ….yet Cheapest .yet Cheapest Space!Space!

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Destination: Baroda K-CityDestination: Baroda K-City

1.1. Recently, 193 MSU Graduates offered job by Recently, 193 MSU Graduates offered job by Progeon, BPO arm of Infosys at Pune, through Progeon, BPO arm of Infosys at Pune, through Technology Promotion Trust (TPT), BarodaTechnology Promotion Trust (TPT), Baroda

2.2. L & T, Global Systems Inc USA, Technosoft L & T, Global Systems Inc USA, Technosoft Mumbai/UK/Germany/USA, C-Sam of Pitroda Mumbai/UK/Germany/USA, C-Sam of Pitroda

3.3. 30-35 other companies operating in IT-BPO 30-35 other companies operating in IT-BPO industry in Barodaindustry in Baroda

4.4. Global IT-BPO companies buying space in Baroda Global IT-BPO companies buying space in Baroda for starting operations…for starting operations…

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PromotersPromoters

1.1. Sargam Infrastructure Pvt LtdSargam Infrastructure Pvt Ltd- BRG Group of Baroda having…BRG Group of Baroda having…- Educational Institutions & Real Estate businessEducational Institutions & Real Estate business- Bakulesh Gupta & AssociatesBakulesh Gupta & Associates- TEAMPro Limited London (Knowledge Partners)TEAMPro Limited London (Knowledge Partners)

2.2. International Investors will be invited in Phase IIInternational Investors will be invited in Phase II3.3. High level Professional Team to advise, implement, High level Professional Team to advise, implement,

market and manage Knowledge Citymarket and manage Knowledge City4.4. Sargam Infrastructure to maintain K-CitySargam Infrastructure to maintain K-City

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Baroda K-City ProjectBaroda K-City Project

1.1. SEZ (Special Economic Zone) StatusSEZ (Special Economic Zone) Status2.2. GIDC confirmed availability of LandGIDC confirmed availability of Land3.3. 43 Acres Land (174,000 SQ MT)43 Acres Land (174,000 SQ MT)4.4. Large to small Plots Large to small Plots

– 50,000 – 5,000 SQ MT50,000 – 5,000 SQ MT

5.5. 2 million SQ FT construction proposed2 million SQ FT construction proposed6.6. IT Towers / BuildingsIT Towers / Buildings7.7. 1,000 - 25,000 SQ FT Modular Office Space1,000 - 25,000 SQ FT Modular Office Space

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Layout PlanLayout Plan

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LocationLocation

1.1. GIDC Savli, BarodaGIDC Savli, Baroda

2.2. Near Biotech ParkNear Biotech Park

3.3. Access to Expressway in 10 KM / 10 minutesAccess to Expressway in 10 KM / 10 minutes

4.4. Railway Station in 20 KM / 20 MinutesRailway Station in 20 KM / 20 Minutes

5.5. Airport in 15 KM / 15 minutesAirport in 15 KM / 15 minutes

6.6. Ahmedabad International Airport in 110 KM / 75 Ahmedabad International Airport in 110 KM / 75 minutes by Expresswayminutes by Expressway

7.7. Global Connectivity, NRI PopulationGlobal Connectivity, NRI Population

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Technology InfrastructureTechnology InfrastructurePlanningPlanning

1.1. ‘‘Think Global, Act Local’Think Global, Act Local’

2.2. World class infrastructure, Global (UK) parametersWorld class infrastructure, Global (UK) parameters

3.3. 150-200% Power Backup - 2.5 MW from GEB & 150-200% Power Backup - 2.5 MW from GEB & Wind Farm proposedWind Farm proposed

4.4. Internet backbone Tower with Satellite connectivity Internet backbone Tower with Satellite connectivity for direct Software Export & Communicationfor direct Software Export & Communication

5.5. Wi-Max / Wi-Fi Technology for high-speed Voice & Wi-Max / Wi-Fi Technology for high-speed Voice & Data transfer rate up to 75 Mbps (802.2)Data transfer rate up to 75 Mbps (802.2)

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Knowledge InfrastructureKnowledge Infrastructure

Baroda K-City to house:Baroda K-City to house:- Institute of IT & Training- Institute of IT & Training- Institute of BPO & Training- Institute of BPO & Training- Institute of Knowledge Management & Training- Institute of Knowledge Management & Training- Institute of Management Consulting & Training- Institute of Management Consulting & Training

- Indoor and Outdoor Sports & Entertainment- Indoor and Outdoor Sports & Entertainment- Hospital, Health Centre, Doctors- Hospital, Health Centre, Doctors- Post Office, Courier and Warehouse- Post Office, Courier and Warehouse

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InfrastructureInfrastructure

1.1. Green Belt (No Pollution Zone)Green Belt (No Pollution Zone)

2.2. Special Parking facilitiesSpecial Parking facilities

3.3. 3 / 4 / 5 Star Hotels with Health Spa3 / 4 / 5 Star Hotels with Health Spa

4.4. Service Apartments, Bachelors HostelService Apartments, Bachelors Hostel

5.5. Roads, Landscaped Gardens with FountainsRoads, Landscaped Gardens with Fountains

6.6. Clean Water / RO SystemClean Water / RO System

7.7. Several Hardware Suppliers, TransportSeveral Hardware Suppliers, Transport

8.8. Banks with Finance and ATMsBanks with Finance and ATMs

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Project Cost: Baroda IT SEZProject Cost: Baroda IT SEZ

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(Rs Crore) Phase I. Ph II. Ph. III(Rs Crore) Phase I. Ph II. Ph. III

(2007) (2008) (2009)(2007) (2008) (2009)

1.1. LandLand 03.82 03.82 ---- -- --

2.2. Development-Infrastructure Development-Infrastructure 06.00 6.90 06.00 6.90 03.7203.72

3.3. Buildings 300,000 Sq ftBuildings 300,000 Sq ft 21.00 42.00 21.00 42.00 77.0077.00

4.4. Plant & MachineryPlant & Machinery 02.00 07.50 02.00 07.50 05.4805.48

5.5. Other Fixed Assets Other Fixed Assets 02.10 01.61 02.10 01.61 02.1002.10

6.6. Preliminary & Preop. Exps. 01.44 05.99 05.70Preliminary & Preop. Exps. 01.44 05.99 05.70

7.7. Contingency Contingency 03.64 01.0003.64 01.00 01.0001.00

8.8. TOTAL Phase-wiseTOTAL Phase-wise 40.00 65.0040.00 65.00 95.0095.00

9.9. TOTAL PROJECT COST TOTAL PROJECT COST USD 45 million USD 45 million

Sources of FinanceSources of Finance

(Rs Crore) (Rs Crore) Phase IPhase I

1.1. Equity Capital @ 37%Equity Capital @ 37% 15.00 15.00

2.2. Term Loan from BankTerm Loan from Bank @ 63% @ 63% 25.0025.00

3.3. TOTAL Project Cost Phase I (100%) 40.00TOTAL Project Cost Phase I (100%) 40.00

4.4. Funds for Phase II-III shall be raised from suitable Funds for Phase II-III shall be raised from suitable Debt/Equity leverageDebt/Equity leverage

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Expected Investment by Expected Investment by Units in Baroda IT SEZ Units in Baroda IT SEZ

1.1. 300 IT-BPO Units300 IT-BPO Units

2.2. Rs 200 Crore Investment by Units in SEZRs 200 Crore Investment by Units in SEZ

3.3. Rs 400 Crore Total Investment in IT SEZRs 400 Crore Total Investment in IT SEZ

4.4. Rs 800 Crore ExportsRs 800 Crore Exports

- In 5 Years- In 5 Years

- (approx. figures)- (approx. figures)

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PermissionsPermissions

1.1. SEZ permission applied to –SEZ permission applied to –

2.2. Government of Gujarat - 29Government of Gujarat - 29thth May 06 May 06

3.3. Government of India – 30Government of India – 30thth May 06 May 06

4.4. Notification expected from Central Government by July Notification expected from Central Government by July 20062006

5.5. Single Point Clearance to all IT-BPO companies coming Single Point Clearance to all IT-BPO companies coming to Baroda SEZto Baroda SEZ

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Implementation ScheduleImplementation Schedule

1.1. Phase I: 2007: Construction 300,000 Sq FtPhase I: 2007: Construction 300,000 Sq Ft

2.2. Phase II: 2008: Construction 300,000 Sq FtPhase II: 2008: Construction 300,000 Sq Ft

3.3. Phase II: 2009: Construction 400,000 Sq FtPhase II: 2009: Construction 400,000 Sq Ft

4.4. Total in 3 years: Total in 3 years: 1 Million Sq Ft. 1 Million Sq Ft.

5.5. Phase IV and V:Expansion 1 Million Sq Ft.Phase IV and V:Expansion 1 Million Sq Ft.

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6.6. Grand Total: Construction 2 Million Sq Ft.Grand Total: Construction 2 Million Sq Ft.

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Marketing strategyMarketing strategy

1.1. Invite -Invite -

2.2. ITES: IT Enabled Services like BPO, KPO, APO ITES: IT Enabled Services like BPO, KPO, APO (Accounting), RPO (Research), LPO (Legal)(Accounting), RPO (Research), LPO (Legal)

3.3. IT and Software companiesIT and Software companies

4.4. Multimedia, Graphics, Animation firmsMultimedia, Graphics, Animation firms

5.5. Banking & Finance BPOsBanking & Finance BPOs

6.6. eAdvertising, eMarketing and ePublishingeAdvertising, eMarketing and ePublishing

7.7. IT-BPO Education, Training and ConsultingIT-BPO Education, Training and Consulting

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Participant Companies Participant Companies Proposed as Units in SEZProposed as Units in SEZ

1.1. MOUs proposed with some of following companiesMOUs proposed with some of following companies2.2. Telecom Sector Telecom Sector

- TATA Indicom, Reliance Infocom- TATA Indicom, Reliance Infocom - BSNL, British Telecom (BT) UK- BSNL, British Telecom (BT) UK - Airtel, Hutch (Essar), SingTel Singapore,- Airtel, Hutch (Essar), SingTel Singapore,

3.3. Software SectorSoftware Sector - L & T Design Services, Baroda- L & T Design Services, Baroda - TATA Consultancy Services (TCS)- TATA Consultancy Services (TCS) - Wipro, Infosys, Technosoft - Wipro, Infosys, Technosoft

(Baroda/Mumbai/UK/USA)(Baroda/Mumbai/UK/USA) - 500 Software companies target- 500 Software companies target

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Participant Companies TargetParticipant Companies Target

1.1. BPO SectorBPO Sector

- Doshi Accounting Services, Baroda (subsidiary - Doshi Accounting Services, Baroda (subsidiary of London UK firm of Chartered Accountants)of London UK firm of Chartered Accountants)

- ProGeon (Infosys), Mphasis, IBM Consulting- ProGeon (Infosys), Mphasis, IBM Consulting

- Gujarati / NRI firms- Gujarati / NRI firms

- Foreign Software / BPO / KPO firms- Foreign Software / BPO / KPO firms

2.2. Film SoftwareFilm Software

- Animation, Computer Aided Design (CAD), - Animation, Computer Aided Design (CAD), GraphicsGraphics

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Participant Companies TargetParticipant Companies Target

1.1. Banking Sector BPOsBanking Sector BPOs- Citibank / Standard Charted Bank- Citibank / Standard Charted Bank- ICICI / HDFC BANK- ICICI / HDFC BANK- Bank of Baroda / SBI - Bank of Baroda / SBI - NBFCs- NBFCs

2.2. Consulting FirmsConsulting Firms- Payroll, Accounting, Medical Transcription, - Payroll, Accounting, Medical Transcription, FinanceFinance

3.3. eAdvertising, eMarketing and ePublishing HouseseAdvertising, eMarketing and ePublishing Houses4.4. Technical Software and CADTechnical Software and CAD5.5. Hardware manufacturers and maintenanceHardware manufacturers and maintenance

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Target CountriesTarget Countries

1.1. India: Gujarat, Mumbai, Pune, Bangalore, Chennai, India: Gujarat, Mumbai, Pune, Bangalore, Chennai, HyderabadHyderabad

2.2. USA: Silicon Valley, New York, other cities USA: Silicon Valley, New York, other cities 3.3. Europe: UK, Germany, France – 25 CountriesEurope: UK, Germany, France – 25 Countries4.4. Singapore Singapore 5.5. Australia Australia 6.6. Malaysia Malaysia 7.7. Japan Japan 8.8. Africa – Sudan (New Oil Economy)Africa – Sudan (New Oil Economy)

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Export Scenario and ContributionExport Scenario and Contribution

1.1. IT-BPO Industry to grow from 28,000 Crore to Rs IT-BPO Industry to grow from 28,000 Crore to Rs 81,000 Crore Business by Y 2020 (NASSCOM)81,000 Crore Business by Y 2020 (NASSCOM)

2.2. Baroda K-City targeting Rs 800 Crore Export (1%)Baroda K-City targeting Rs 800 Crore Export (1%)

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Export Scenario and ContributionExport Scenario and Contribution

1.1. Accounting and Customer Services are 86%Accounting and Customer Services are 86%

2.2. Gujarat should target for 10% of India, or Rs 8,000 Gujarat should target for 10% of India, or Rs 8,000 Crore Exports by Y 2020Crore Exports by Y 2020

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Employment GenerationEmployment Generation

Phase I-IIPhase I-II : 3,000 Persons : 3,000 Persons

Phase III-IVPhase III-IV : 7,000 Persons : 7,000 Persons

TotalTotal :10,000 Persons :10,000 Persons– In 5 Years (approx.)In 5 Years (approx.)

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Present StatusPresent Status

1.1. Pre-feasibility Study (completed)Pre-feasibility Study (completed)- Location selection (done)- Location selection (done)- Application to State & Central Governments (made)- Application to State & Central Governments (made)

2.2. Detailed Techno-economic Feasibility Study (done)Detailed Techno-economic Feasibility Study (done)3.3. Fund / Loan Raising on competitive terms (process)Fund / Loan Raising on competitive terms (process)4.4. Office, Team formation, Design Office, Team formation, Design 5.5. Marketing, Tie-ups, Brochure, WebsiteMarketing, Tie-ups, Brochure, Website6.6. Development & Construction of Phase IDevelopment & Construction of Phase I7.7. Time is critical: 12 Months for Phase ITime is critical: 12 Months for Phase I

- 3 Years permitted for 1 Million Sq Ft construction- 3 Years permitted for 1 Million Sq Ft construction

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Thank You Gujarat!Thank You Gujarat!

1.1. Government of GujaratGovernment of Gujarat

2.2. IT Forum of Vadodara IT Forum of Vadodara

3.3. CII Gujarat (IT)CII Gujarat (IT)

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Thank You India!Thank You India!

1.1. Government of India: Government of India:

- Department of Commerce, Ministry of Commerce & - Department of Commerce, Ministry of Commerce & IndustryIndustry

- Director of Commerce (SEZ), New Delhi- Director of Commerce (SEZ), New Delhi

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Knowledge PartnersKnowledge Partners

TEAMPro Limited, LondonTEAMPro Limited, LondonDr Rajesh Khajuria, DirectorDr Rajesh Khajuria, Director

rajesh@teampro.orgrajesh@teampro.orgwww.TeamPro.orgwww.TeamPro.org

Vadodara T: 94260 75402Vadodara T: 94260 75402London T: +44-20-8866 4345 (Sunil Vaghani)London T: +44-20-8866 4345 (Sunil Vaghani)

Building Knowledge BridgeBuilding Knowledge Bridge©©

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