Bakke Graduate UniversitySocial Media Training

Part two

Richard K. NongardDTL - Doctoral Candidate

550 Million users140 Characters or less

Pics and Vids can be attached40% are readers not tweeters

750 tweets per second175 million per day

More daily searches than Bing + Yahoo

Top Tweeting Cities (Forbes)

• Jakarta• New York• Tokyo• London• Sa Paulo• Bandang• Paris• Los Angeles

Top Countries

• USA• Brazil• Japan• United Kingdom• Indonesia• India• Mexico• Canada• Spain • The Phillipines

What is Twitter good for?

• Worldwide real-time conversation• Trends and topics• Media contacts• By-pass the gatekeeper• Niche marketing• Creative communication• Breaking news• Traffic• Customer service

How to NOT use Twitter

• Automated following• Linked auto-tweets• Spamming meaningless info• Multiple hashtags• Bombarding tweets• Impersonal communications

How to Use Twitter

• Media Contacts• Re-tweet good tweets• Always use a #hashtag NEVER more than 2• Tweet to people• Tweet current local happenings• Follow interesting people, and you will be

followed

BGU and Twitter

• Social news and entertainment• Popular atheism forum• Popular Christianity forum• Virtually unmoderated• IamA• AMA• Into the loin’s den

Pinterest

• Take quotes and make art to share• Use free templates from open.lifechurch.tv

Ray Bakke Quote

Linked-In

• Professional Network• No Small Talk• No Event Section• Great Group Discussions• Connect for Local Professionals• Start a Local Group

Blogs

• Blogs are essential tools• They rank high in search engines• Posts can be keyword specific• URLs can become exact match enhancements• Easy to create• Give value where other social media doesn’t

Wordpress.com and Blogger

• Wordpress.org you host on your own server• Wordpress.com is hosted by wordpress• People tend to like wordpress better• Wordpress has better templates• Learn how with YouTube tutorials

Tumblr

• Blogging• Easy networking with others• Cross between a social network and a blog• Tumblr is easiest• You can buy ranking (pins to top of posts)• Easy to share with other social networks• Personally I don’t favor the community

Bakke Blog

What to blog about?

• Keywords!• Events• Teaching – give value, answer questions• Current trends• Product/book reviews• Controversy• Stories• Photoblogs

My blogging frustrations

• Things only of interest to a existing customers• Not updating a blog• No pictures• No author contact• Overly personal• Unmoderated comments• Excessive quotes

The Hard Part

• This is part of your job- schedule it as work time

• Creativity• Learn new things – YouTube tutorials• Set goals• Track and monitor