Background: Dana Thomas ä9-1/2 years with JCPenney--Prodigy, CompuServe, AOL, interactive TV,...

Background: Dana ThomasBackground: Dana Thomas

9-1/2 years with JCPenney--Prodigy, 9-1/2 years with JCPenney--Prodigy, CompuServe, AOL, interactive TV, CompuServe, AOL, interactive TV, CD-ROM, kiosk, internet.CD-ROM, kiosk, internet.

Writer, database manager, producer.Writer, database manager, producer.2 months with Sabre Interactive / 2 months with Sabre Interactive /

Travelocity.Travelocity.Content ManagerContent Manager

An average day...An average day...

Manage production and maintenance Manage production and maintenance of content.of content.

Project manage with creatives, Project manage with creatives, marketing, information systems, marketing, information systems, agency.agency.

Work to implement new types of Work to implement new types of content.content.

New Media skills:New Media skills:

Technical, communications or Technical, communications or marketing background marketing background

Team playerTeam playerExcellent communication skillsExcellent communication skillsFlexibilityFlexibilityAdapt to rapid changeAdapt to rapid change

AMR CorporationAMR CorporationAMR CorporationAMR Corporation

The SABRE GroupThe SABRE GroupThe SABRE GroupThe SABRE Group American AirlinesAmerican AirlinesAmerican AirlinesAmerican Airlines

A Separate Public CompanyA Separate Public Company

Information TechnologySolutions

Information TechnologySolutions

Electronic Travel DistributionServices

Electronic Travel DistributionServices

SABRESABREInteractiveInteractive

Unmanaged TravelerUnmanaged Traveler

SABRESABRETravelTravel

InformationInformationNetworkNetwork

Travel Agency MarketTravel Agency Market

The SABRE GroupThe SABRE Group

The SABRE Group -- a pioneer The SABRE Group -- a pioneer in electronic commercein electronic commerce

SABRE handles more than SABRE handles more than $60 billion$60 billion in air travel in air travel annuallyannually

A Series Of Web Based ProductsA Series Of Web Based Products

AirlinesAirlinesHotelsHotels

IndividualIndividualConsumerConsumer

Direct Direct CorporateCorporate

TravelTravelAgentAgentWebWebSitesSites

TravelTravelAgentAgentAccessAccess

Agent Explorer

10 Airline Sites10 Airline Sites

AmericanAmericanJALJALMidWest ExpressMidWest ExpressReno AirReno AirAmerican Trans AirAmerican Trans AirAir New Zealand (schedules only)Air New Zealand (schedules only)4 major carriers currently in active 4 major carriers currently in active

contract negotiationscontract negotiations

JAL Co BrandJAL Co Brand

A Series Of Web Based Products


19%

9%

22%

50%

0%5%

10%15%20%25%30%35%40%45%50%

Not Involved Not Now ButSoon

Taking Steps ActivelyInvolved

Travel Agents And The NetTravel Agents And The Net

travel explorertravel explorertravel explorertravel explorer

Building Web Sites For Travel AgentsBuilding Web Sites For Travel Agents12,300 Created In 199712,300 Created In 1997Can Be Highly CustomizedCan Be Highly CustomizedUses Common Booking Engine For Uses Common Booking Engine For

ReservationsReservations




Agent Explorer

Agent Explorer

Supplier

SABRETravel Agent

THENET





Agent Explorer

Reservations On Desktop Integrated Travel Policy Sophisticated Travel Reporting Integrated Expense Management Working With The Travel Agent


IndividualIndividualConsumerConsumer




Agent Explorer

SABRE Invented On Line TravelSABRE Invented On Line Travel

12 Years Of On Line Travel Experience12 Years Of On Line Travel Experience

Travel Value ChainTravel Value ChainTravel Value ChainTravel Value Chain

Buy Fulfill

Travel Value ChainTravel Value ChainTravel Value ChainTravel Value Chain

ShopPlanDream Buy Fulfill

Go

New ContentNew ContentLonely PlanetLonely Planet

World Travel GuideWorld Travel GuideMapquestMapquest

Getting Through CustomsGetting Through Customs

VacationsVacations

Over $100 Million In Sales In 1997Over $100 Million In Sales In 1997First on-line company w/ $3 Million sales weekFirst on-line company w/ $3 Million sales weekGlobal Penetration in 70+ countriesGlobal Penetration in 70+ countriesTravelocity Travel Agency Directory Travelocity Travel Agency Directory Travelocity Fare Watcher E-mailTravelocity Fare Watcher E-mailTravelocity Flight PagingTravelocity Flight PagingExclusive Deals With Yahoo!, Netscape, Exclusive Deals With Yahoo!, Netscape,

Pathfinder, Earthlink, History ChannelPathfinder, Earthlink, History ChannelVacations & Cruises by BTI Americas TravelVacations & Cruises by BTI Americas TravelNew and Improved Destinations ModuleNew and Improved Destinations Module

1997 - A banner year1997 - A banner year

Awareness

Visit

Trial

Book

Return

StrategyStrategyStrategyStrategy

Build AwarenessBuild Awareness

Public RelationsPublic RelationsAdvertisingAdvertising

Public RelationsPublic Relations

ArticlesArticles– Q3 - 360 Articles Or MentionsQ3 - 360 Articles Or Mentions– Circulation 80,000,000Circulation 80,000,000

TelevisionTelevision– Video News ReleasesVideo News Releases– Q3- 79 SpotsQ3- 79 Spots– Audience 8,000,000Audience 8,000,000– CBS Up To The Minute, WNBC, CBS Up To The Minute, WNBC,

WMAQ(ord),CNNfn,CNNmorning,CNNearlWMAQ(ord),CNNfn,CNNmorning,CNNearly,MSNBCy,MSNBC

Innovate In Technology To Drive Innovate In Technology To Drive Press and BroadcastPress and Broadcast

ATT Pocket Phone Drove Similar Press and a $50k Ad Buy On The Site

Flight Paging Drove Hundreds Of Articles

Awareness


Visit

Co Brands

Internet Service ProvidersInternet Service Providers

Co BrandsCo Brands

Awareness

Visit

Trial


Partner With Suppliers To Partner With Suppliers To PromotePromote

Awareness

Visit

Trial

Book


What Drives Bookings?What Drives Bookings?

Broad ContentBroad Content AirAir HotelHotel CarCar Bed & BreakfastBed & Breakfast Tour & Cruise Tour & Cruise MapsMaps DirectionsDirections City DescriptionsCity Descriptions

Consolidator FaresConsolidator Fares Farewatcher EmailFarewatcher Email Today’s Lowest FaresToday’s Lowest Fares Most Eticket AirlinesMost Eticket Airlines Negotiated FaresNegotiated Fares Flifo/PagingFlifo/Paging

The Most Bookable Content The Most Bookable Content On The WebOn The Web

400 Airlines400 Airlines

37000 Hotels37000 Hotels

60 Car Rental Companies60 Car Rental Companies

TrustTrust

The System Used By More Travel AgentsThe System Used By More Travel AgentsThe System Airlines Use (60!)The System Airlines Use (60!)The Largest System (45% of US Bookings)The Largest System (45% of US Bookings)Isn’t AMR or American Behind Them?Isn’t AMR or American Behind Them?

Award Winning Award Winning

Worlds Best Travel Site

1997 World Travel AwardBest Internet Travel Site

Give Them What They WantGive Them What They Want

Why Lookers Come!Why Lookers Come!

78.00%

12.00%

3.00% 1.00%5.00%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Best Fare ScheduleInfo

Hotel Info Car Info Other

SABRE Group Confidential

FareWatcher EmailFareWatcher Email

You Select The MarketYou Select The MarketEvery Time The Fare Every Time The Fare

Changes More Than Changes More Than $25.00$25.00

We Send You An EmailWe Send You An Email

farewatcher pagefarewatcher pagefarewatcher pagefarewatcher page

Consolidator FaresConsolidator Fares

The Only Site WithThe Only Site With

(other than Herb’s)

Ticketing ChoicesTicketing Choices

Service CenterService CenterE-Ticket (Most Carriers On Web)E-Ticket (Most Carriers On Web)Travel AgentTravel AgentInternational TicketingInternational Ticketing

They Want To Deal With They Want To Deal With Their Travel AgentTheir Travel Agent

Supplier

SABRE Travel Agent THE

NET

International TicketingInternational TicketingInternational TicketingInternational TicketingTravelocity Now Provides Ticketing in Travelocity Now Provides Ticketing in

65 Countries65 Countries

People Are ComingPeople Are ComingPeople Are ComingPeople Are Coming2,000,000 members2,000,000 members35 Million Page Views A Month35 Million Page Views A MonthStrong Bookings GrowthStrong Bookings Growth

Awareness

Visit

Trial

Book

Return


Background: Dana Thomas ä9-1/2 years with JCPenney--Prodigy, CompuServe, AOL, interactive TV,...

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Transcript of Background: Dana Thomas ä9-1/2 years with JCPenney--Prodigy, CompuServe, AOL, interactive TV,...