JCPenney Company

Project ProposalBy Monica Peck

Executive Summary• The J.C. Penney Company

• The overall problem: Employee attendance.

• Opportunity: Increased effective communication

• Reason for topic selection

Detailed Explanation

“We’re going to start with the foundation: No one can beat us at being us.” –

Marvin Ellison, CEO

Detailed ExplanationMethodology: • Survey• 29 responses• JCP employees and other retail store employees

•Online Research

Research Findings: Survey Results

Store Communication? Email/ Text Beneficial?0

2

4

6

8

10

12

14

16

18Retail Employee Ratings

1 2 3 4 5

JCPenney Potential Changes• E-mail/text/associate kiosk displaying information about items such as:• Spirit weeks/days• Food-provided days • Rewards/Recognitions/Incentives• Additional employee discount event opportunities• Community involvement (food drives, philanthropic events/collections)• Upcoming events/occasions • Employee outings • Job openings, • And so on…

• Access to all store employees’ names, positions within the company, and contact information (work phone, email, etc.)

Other JCPenney Potential Changes

Store management to communicate directly through e-mail/text/associate kiosk regarding information about items such as:

• Spirit weeks/days• Food-provided days • Rewards/Recognitions/Incentives• Additional employee discount event opportunities• Community involvement (food drives,

philanthropic events/collections)• Upcoming events/occasions • Employee outings • Job openings, • And so on…

Survey said:

• 3/25 or 10% would NOT like to see these changes to the JCP Kiosk or a text/email program

•Most felt these capabilities would increase their chances of going to/being on time for work

Proposed Solution

• More effective/interactive communication within the company • Change in the employee associate kiosk

Alternatives• Increased strict attendance and dress policies, etc.

JCPenney Company Recommendation:• Implement these communication programs and improve the

employee website and its stores will see a positive impact on employee attendance and morale.

Conclusion• “Lots of good ideas as possibilities but contact info of everyone should be private and not shared. Too many

things can go wrong as a result.”

• “This is a great idea that I have never thought about before. I'm going to present this idea to my

management team at my job. I think this could have lots of potential.”

ReferencesFrench, Laura. "The Price of Fashion: JCPenney Plots Return to Form."World Finance. N.p., 4 Nov. 2014. Web. 24 Apr. 2016. <http://www.worldfinance.com/home/the-price-of-fashion-jcpenney-plots-return-to-form>.

JCPenney Kiosk. https://hcmweb.jcpenney.com:3834/JCPMenu3.aspx

Peck, Monica. JCPenney Surveyhttps://docs.google.com/a/kent.edu/forms/d/1xG6BHMGS6W8psejuuUIZRiO0mNP0t5jJyLOPxUhOPQk/edit?usp=sharing_eid&ts=5717056e#responses

Wahba, Phil. "The CEO Who's Reinventing J.C. Penney." Fortune. Wordpress.com, 1 Mar. 2016. Web. 24 Apr. 2016. <http://fortune.com/j-c-penney-reinvention/>.