B2B vs B2C: Whither the ROI?
20
-
Upload
social-media-today -
Category
Business
-
view
1.433 -
download
0
Transcript of B2B vs B2C: Whither the ROI?
![Page 1: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/1.jpg)
![Page 2: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/2.jpg)
![Page 3: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/3.jpg)
![Page 4: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/4.jpg)
![Page 5: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/5.jpg)
![Page 6: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/6.jpg)
![Page 7: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/7.jpg)
![Page 8: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/8.jpg)
![Page 9: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/9.jpg)
Page 9
OK, Let’s Make it Real
Typical customer Curly spends $10,000/year with you
Curly is with you for five years
Your profit margin is 10%
Lifetime value of Curly is($10,000 * 5) * .1 = $5,000
![Page 10: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/10.jpg)
![Page 11: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/11.jpg)
![Page 12: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/12.jpg)
![Page 13: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/13.jpg)
![Page 14: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/14.jpg)
![Page 15: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/15.jpg)
![Page 16: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/16.jpg)
![Page 17: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/17.jpg)
![Page 18: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/18.jpg)
![Page 19: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/19.jpg)
![Page 20: B2B vs B2C: Whither the ROI?](https://reader030.fdocuments.us/reader030/viewer/2022032616/55a482dc1a28abfb458b4845/html5/thumbnails/20.jpg)