B2B is dead. B4B is born.

BUSINESS F R

BUSINESS1

Are you a

?

2

Just a few years ago…

3www.agilitynexus.com

Business was all about - make something and sell.


If you had a song. You had an audience.


Businesses sold to

Businesses


to

Madeproducts

Marketed

Sold

Pitched

Businesses


We even created a B2B language


to

Our actions were ‘left to right’


I L VE MEIt was all about

10

Everything was just fineUntil……

11Something happened !!

12

We steppedInto the

DIGITAL era

13Society, Technology and behavior is changing

14Old ways of making stuff and selling is not working!

15Customers have taken charge

16They are telling us what they like. And don’t’.

If only you choose to listen.

If you don’t, verdict is clear

Your Products and services don’t matter.

Experiences do!


to

Left to right thinking is melting away


Perhaps we need a new narrative


Shall we tryusing FOR?


F R A preposition:

That “Stands for ‘Purpose"


F R opens the trust plane


When you do something F R somebodyyou show you care.


Injects EMPATHYInto every

action in yourBusinessFOR


Language encodes thinking.Thinking drives behavior and actions.


Business F R BusinessShifts focus from you to the customer.


It can help breed new kind of leaders


The ones who lead with the he rtAnd think ‘eco-systems’


Creating purpose driven business models


Pushing even a soda company to couplePerformance with a purpose


Creating happy employees


Keeping every stakeholder happy


Maybe even leaving this place better thanhowwe found it

37

That dream can take shape…


By changing our language.


So as to shift our thinking


In order to change our behavior and actions


To care for employees, customers & community


And that first step can begin with…


F R The preposition


BUSINESS F R

BUSINESS

Are you on board?


Agility Nexuswww.agilitynexus.com

Mag RajasekaranThe B4B Guy in Singapore

[email protected]

Business