Use Cases for Cloud

With Amazon Web Services

Alex Sinner

Enterprises migrating existing apps to the cloud

3

Enterprises building new apps, sites & services

2

Building altogether new businesses

1

VARIABLE

EXPENSE

Replace capital

expenditure with variable

expense

ECONOMIES

OF SCALE

Lower variable expense

than companies can

achieve themselves

ELASTIC

CAPACITY

No need to guess

capacity requirements

and over-provision

SPEED AND

AGILITY

Infrastructure in minutes

not weeks

FOCUS ON

BUSINESS

No undifferentiated

heavy IT lifting

INCREASE

INNOVATION

Lower the cost of

experimentation

VARIABLE EXPENSE REPLACE CAPITAL EXPENDITURE

WITH VARIABLE EXPENSE

Mobile

Application iOS SDK Android SDK

Security

Token

Service

Mobile

Application

S3 Bucket

Mobile

Application

S3 Bucket

Mobile

Application

S3 Bucket

SQS

Queue

S3 Bucket

SQS

Queue

Image

Objects

Message

with Images

URI

S3 Bucket

SQS

Queue

Image

Objects

Message

with Images

URI

Worker

Instances

Auto scaling

Group

S3 Bucket

SQS

Queue

Image

Objects

Message

with Images

URI

Worker

Instances

Auto scaling

Group

Worker

Instances

Auto scaling

Group

Generating

3D model

Worker

Instances

Auto scaling

Group

S3 Bucket

SNS

Topic

S3 Bucket

3D

Models

Elastic

Beanstalk Web

Application

ECONOMIES

OF SCALE LOWER VARIABLE EXPENSE

THAN COMPANIES CAN ACHIEVE THEMSELVES

"2 backend engineers can

scale a system to 30+

million users."

10’S OF MILLIONS

SAVED WITH FIRST

12 APPS MIGRATED

TO AWS

50% REDUCTION

IN ANALYTICS COSTS

ELASTIC CAPACITY NO NEED TO GUESS CAPACITY REQUIREMENTS

AND OVER-PROVISION

18m users

410TB data

12 staff

0

2

4

6

8

10

12

14

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Lo

ad

Hour

Daily CPU Load

Big Savings

Optimize by the time of day

$52 / hr day

$15 / hr night

1.5 BILLION PAGE VIEWS

OCTOBER 2012

$83 MILLION IN TRANSACTIONS

4.2 MILLION ITEMS SOLD

http://aws.amazon.com/architecture

SPEED & AGILITY INFRASTRUCTURE IN MINUTES, NOT WEEKS

5.000.000 simulations

20 minutes Down from 23 hours

FOCUS ON

BUSINESS NO UNDIFFERENTIATED HEAVY IT LIFTING

INCREASE

INNOVATION LOWER THE COST OF EXPERIMENTATION

3 HOURS FOR $4828.85/hr

Instead of

$20+ MILLIONS

in infrastructure

Thank You