AWS Summit Milan - Media Apps
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Media Applications on AWS
Danilo Poccia – AWS Solutions Architect
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What?
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from 50,000 users
to 17 million
in 9 months
now ~70 million users
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Longer term, we believe that
companies such as ours will
divest themselves of all
infrastructure in favor of
third parties.
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By using Amazon Web Services,
Coursera can handle half a
petabyte of traffic each month
and scale to deliver courses over
3 million students in one year.
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Who?
Agency Enterprise
Content
Provider Broadcaster
Web
Agency
“New Media”
Marketing
Live
Content
Traditional
Broadcaster
“Online”
Marketing
Online
Broadcaster
Advertising
Agency
On Demand
Content
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How?
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Build
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Build
EU West
(Ireland)
Choose your Region
US East
(Northern
Virginia)
US West (Oregon)
US West
(Northern California)
São Paulo
Asia Pacific
(Tokyo)
Asia Pacific
(Singapore) Asia Pacific
(Sydney)
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2 x Availability Zones (AZ)
Auto Scaling + ELB
RDS Multi-AZ
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RDBMS / NoSQL
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“Amazon DynamoDB …
could support over 500,000
writes per second.”
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DynamoDB…
Now all we had to do was
move there – in 5 days.
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Java
Python
PHP
.NET
Ruby
Node.js
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AWS Toolkit for
Visual Studio
AWS Toolkit
for Eclipse
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Build
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Build
Store
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your content
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99.999999999% durability
security & access control
1B to 5TB objects
As many as you like
your content
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your content 99.999999999% durability
security & access control
1B to 5TB objects
As many as you like
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Spotify needed a storage
solution that could scale
very quickly without
incurring long lead times for
upgrades…
Amazon S3 gives us
confidence in our ability to
expand storage quickly
while also providing high
data durability.
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Build
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Build
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Build
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Build
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Transform
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Original
Video / Audio
File(s)
Transcoded
Video / Audio
File(s)
Input Buckets are
where you store the
files that you want to
transcode
Output Buckets are
where you want the
transcoded files to go
Transcoding Pipelines are
queues that manage your
Transcoding Jobs
Transcoding Presets
contain audio, video and
other parameters that
specify the output format
details
Video files are
stored as S3
objects
Transcoding Jobs do the
work of transcoding and
contain a filename and a
Transcoding Preset(s)
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Build
Transform Store
Load
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Build
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Secure and Durable
Storage
for Data Archiving
and Backup
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An organization like
ours thinks in centuries
when it comes to
content retention
We are excited to
move our archives
to Amazon Glacier
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Archive With S3 Lifecycle Management
S3
(Online)
Move to
Glacier
(Archive)
Expiration
(Delete)
1. Store my object on S3
2. After 30 days, move it to Glacier
3. I need it again, restore it for 3 days
4. Then it is back to Glacier
5. (Optional) Delete it after 365 days
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Build
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Build
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Build
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Notify SNS Enpoints
SNS
SQS
Mobile Push Notification
SMS
HTTP(S)
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Build
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Build
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Deliver Archive
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Deliver
Dallas (2)
St. Louis
Miami
Jacksonville Los Angeles (2)
Palo Alto
Seattle
Ashburn (3)
Newark New York (3)
Dublin
London (2)
Amsterdam (2) Stockholm
Frankfurt(2) Paris (2)
Singapore(2)
Hong Kong (2)
Tokyo (2)
São Paulo
South Bend
San Jose Osaka Milan
Sydney
Hayward
Madrid
Seoul
Chennai
Mumbai
Leverage Edge Locations
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Deliver From Different Origins
CloudFront
S3
EC2
Custom
Route 53 LBR
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…using Amazon CloudFront is so
simple and reliable that the team
doesn’t have to think about it.
It all just works, freeing us to focus
on building cool applications.
PBS reaches 120 million
people through television
and over 29 million
people online each
month.
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Deliver Live HTTP Streaming Tutorials
CloudFront
Adobe Media Server
IIS Media Services
Wowza Media Server
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Since launching Wowza Pro on
Amazon EC2 … hundreds of
users have signed up and our
revenue for Wowza Pro has
increased by more than 400
percent in just 6 months.
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+
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Relevance &
Ranking
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Faceting
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Range
Searching
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Field
Searching
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(Meta)
Data
Indexing
Search
Requests
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Understand Analyze Your Data
Elastic
Beanstalk Log
S3
CloudFront
Access Log
Custom Log
Elastic
MapReduce
Redshift
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Understand Know Your Users
Who is it about?
What happened?
When did it take place?
Where did it take place?
Why did it happen?
The 5 W’s
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Improve Test Your Content
Kaizen*
(改善)
Content
A / B
Testing
Continuous
Integration
Measure
Feedback
Continuous
Improvement
Continuous
Deployment * Japanese for "improvement"
or "change for the best”
Know Your Users
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http://commons.wikimedia.org/wiki/File:Lego_bricks.jpg
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5-Nov-13
Canon Digital Platform
Andrea Contarini
Marketing Manager
AWS Milan Summit (31/10/13)
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2012
2011
2008
2012
Canon contribution to the Imaging Industry
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Canon – 75 years of story
1937 – Precision Optical Industry Co. Ltd. Was founded 1947 – The company is named Canon Camera Co., Inc. 1957 – Canon Europe opens in Geneva, becoming the 1°Canon distributor in Europe 1969 – The company is named Canon Inc. 1972 – In Germany Canon Giessen GmbHviene is founded: it is the 1°production site in Europe 1988 – ‘kyosei’ philosophy is adopted – “live and work together for the common wealth» 1995 – Fujio Mitarai becomes President of Canon Inc. 2001 – European HQ in London is settled 2007 – 50°Anniversary of Canon Europe 2009 – Main european functions are structured in London HQ 2010 – Canon Inc. acquires Océ N.V. 2012 – Rokus van Iperen become President and CEO of Canon Europe, Middle East and Africa
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Substain Future Technologies
Costant commitment on research & develompment, inspired by evolution
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Main Technologies
Inkjet Print Emission of microscopic ink drops Image Capture Image processing technologies for lenses and sensors Electrophotography For printers and laser multifunction devices Display For high quality images with low power consumption Photolithography Canon exposure through semiconductors integrates the most innovative optical and precision technologies
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Canon Digital Platform: How we have increased our Business ruling cloud media applications.
99 31-10-13 – Canon Digital Platform
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Requirements
A new generation of digital communication channels with Customers and Professional Partners
User Product Information: immediately accessible, highly engaging, new store experience
Instant Sales Assistance: supporting Partners with added value contents
Secure Extranet Area: direct sharing and collaboration between Canon & Partners
Interactive Live Streaming: Canon Official Channel (on line, store, corporate)
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Strategic requirements
The project had a European interest, therefore Canon added the following strategic requirements:
Back Office Management: no dedicated Team
Security: Canon had to control sharing and distribution of any contents (where, to whom, when)
Test Period Available: budget would have been approved after full-feature pilot project
Scalability: the project must have been deliverable to other countries and had to provide high world wide
performance
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Strategic requirements
The project had a European interest, therefore Canon added the following strategic requirements:
Back Office Management: no dedicated Team
Security: Canon had to control sharing and distribution of any contents (where, who, when)
Test Period Available: budget would have been approved after full-feature pilot project
Scalability: the project must have been deliverable to other countries and had to provide high world wide
performance
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SOLUTION
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What we have done
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Canon Digital Platform: key choice factors
1. We wanted AWS because it is the best Partner for
cloud Infrastructure
2. We spotted New Vision, the Company who developed
4ME: a Software as a Service to rule the Cloud
Communication
3. 4ME was a SaaS available on AWS Marketplace
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The 4 reasons of our success
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Canon Digital Platform: 1. Cloud Digital Signage
Store: High Availability, Maximum Users Interaction, Real Time Content Distribution
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Canon Digital Platform: 2. Secure Sharing & Collaboration
Extranet: Real Time Secure Cloud Sharing and Collaboration with Official Partners
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Canon Digital Platform: 3. Live Broadcasting
Live: Interactive Live Streaming, Public & Private Broadcasting, Self-Service
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Canon Digital Platform: 4. Extreme User Engagement
UGC: Website for User Content Ingestion, everyone can become Canon Testimonial
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THE OFFICE IN MY POCKET
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Results
1. Canon Digital Platform quickly became the virtual selling
assistant for all Imaging Professionals with improved sales
and shorter selling times.
2. Customers continue their engagement online after they
leave the shop
3. Canon is able to control, in a self-service way, customers
communication strategy and quality
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Benefits
1. SaaS: no licensing or startup fee
(pay-per-use policy)
2. Maintenance and infrastructure costs reduction
(- 40% compared to common solutions thanks to AWS 4ME)
3. Secure content and access rights management
(in every use case)
4. World Wide Performance, HA, and instant scalability
(large-event proof)
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PRO IG European Best Practice Canon 2013
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Canon Digital Platform:
That’s how we rule the Cloud!
31-10-13 – Canon Digital Platform
Thank you