AWS Summit Nordics - Opening Keynote

Andy Jassy

Senior Vice-President, Amazon Web Services

Innovation Powered by the AWS Cloud

7 Years Young Amazon S3 launched: March 14th 2006

Broad & Deep Services to Support Any Workload

Compute Networking Storage &

CDN Database App Services Management

AWS Premium

Support

AWS Professional

Services

AWS Training &

Certification

Compute Services

Amazon

EC2

Auto

Scaling

Amazon Elastic Load

Balancing

Actual

EC2

Linux

Windows

SUSE Linux Enterprise

on AWS Free Usage Tier

Price Reduction on

Dedicated Instances

EC2

EC2

EC2

EC2 A

EC2 B

EC2 C Elastic load

balancer

Amazon VPC

EC2 EC2

EC2 EC2

Amazon Route 53

Availability

Zone B

Availability

Zone A

AWS Direct Connect

Los Angeles

Singapore

Japan

London

Sao Paolo

New York

Sydney

Networking Services

Amazon S3 AWS Storage Gateway Amazon EBS

images videos files binaries snapshots

S3

EC2

EBS

Your datacenter

compute

storage

Provisioned IOPS


Amazon Glacier

Storage Services

Easily archive files from on-

premises or directly from

Amazon S3

$0.01 per GB per month

Designed for 11 9s of

durability, just like Amazon S3 Amazon Glacier


S3

NAS

Amazon Glacier

Database Services

Amazon

DynamoDB

Amazon

RDS

AWS

ElastiCache

NoSQL SQL

MySQL

Oracle

MS SQL Server

0 0 0 0 0 0 0

IOPS 0 0 0 0 0 0 0

IOPS

EC2 web

server

memcached cluster

database

Amazon RedShift

BI Tools

S3

Node

Node

Node

Data warehouse as a service

Scale from hundreds of gigabytes

to a petabyte or more

Use your existing SQL-based tools

Pay as you go

$999/TB/Year

10GigE (HPC)

Amazon S3

Ingestion Backup

Restore

Node Node

Node

Node

Standard

BI Tools

JDBC/ODBC

Amazon Redshift

Amazon

CloudFront

Amazon

CloudSearch

Amazon

SES

Amazon

Simple Workflow

Amazon

SQS

Amazon

SNS

HTTP

Email

SMS

A

B

C

D

E

F

Amazon Elastic

MapReduce

AWS Application Services

AWS Management Console

Amazon CloudWatch

EC2 EBS

RDS ELB

AWS Elastic Beanstalk

AWS CloudFormation

Java

PHP

Python

.NET

Ruby

Node.js

Web App

SharePoint

SAP

Deployment & Administration

AWS OpsWorks

AWS People Services

AWS Premium

Support AWS Professional

Services

AWS Training &

Certification

Staffed 24x7x365 with

AWS engineers

Unlimited number of

cases

No long-term contracts

Pay-by-the-month pricing

Help customers

incorporate AWS into their

overall architecture

Best practices

Expertise on the latest

services

Role-based learning courses

for Architects, Developers,

and Sysadmins

Learn through hands-on

activities

AWS Service Launches and Feature Updates

2007 2008 2009 2010 2011 2012 2013

9

24

48

82

61

159

AWS Global Infrastructure

9 regions

26 availability zones

42 edge locations

2012

Every day, AWS adds

enough server capacity to

power this $5B enterprise

$5.2B retail business

7,800 employees

A whole lot of servers

2003

Infrastructure as a Service Magic Quadrant

2013

“AWS is the overwhelming market

share leader, with more than five

times the compute capacity in

use than the aggregate total of the

other fourteen providers.”

Hundreds of Thousands of Customers in 190 Countries

Free steak

campaign

Facebook

page

Mars exploration

ops

Consumer

social app

Ticket pricing

optimization

SAP &

Sharepoint

Securities Trading

Data Archiving

Gene

sequencing

Marketing web

site

Interactive

TV apps

Financial markets

analytics

R&D data

analysis

Consumer social

app

Big data

analytics

Web site &

media sharing

Disaster

recovery

Media streaming Web and mobile

apps

Streaming

webcasts

Facebook

app

Consumer social

app

Every Imaginable Use Case

Comprehensive Security Capabilities to Support

Any Workload

Identity & access management

Multi-factor authentication

Security groups & Network ACL

Dedicated instances

AWS Virtual Private

Cloud (VPC)

AWS Direct Connect

Access Control Encryption Networking

S3 encryption

RDS Oracle transparent

encryption

AWS CloudHSM

Certifications and Accreditations for Workloads that Matter

The AWS Price Reduction Philosophy

Ecosystem

Global Footprint

New Features

New Services Infrastructure Innovation

More AWS Usage

More Infrastructure

Economies of Scale

Lower Infrastructure

Costs

Reduced Prices

More Customers

AWS Trusted Advisor

Cost optimizations

Security & Availability

checks

Performance

recommendations

329,000 recommendations $22M in annualized savings

To: AWS Customer

From: Amazon Web Services

Subject: Potential Cost Savings

Dear Customer,

We have identified $49,000 of potential

savings in your current AWS deployment.

-Amazon Web Services

To: AWS Customer



Dear Customer,




To: AWS Customer



Dear Customer,




Obsessed with Helping Customers Save Money

Thriving Partner Ecosystem

Consulting Partners Technology Partners

AWS Marketplace: Buy Software Pre-Configured to Run on AWS

Growth since Jan 1, 2013

25 categories

977 product listings

Active customers

Usage per customer

308%

152%

Why are customers

adopting cloud

computing?

1. Trade Capital Expense for Variable Expense

On-Premises

$0 to get started

Pay as you go

Source: IDC Whitepaper, sponsored

by Amazon, “The Business Value of

Amazon Web Services Accelerates

Over Time.” July 2012

Average of 400

servers replaced

per customer

2. Lower Variable Expense Than Companies Can Do Themselves

Source: IDC Whitepaper, sponsored by Amazon, “The Business Value of Amazon Web Services Accelerates Over Time.” July 2012

70% lower 5 year TCO per app

AWS

On-premises

$3.01M

$0.90M

50% reduction in analytics costs

Saved $34M on SmartHub app

Saved $1.6M-$2.4M on capital expenditure

3. You Don’t Need to Guess Capacity

Self Hosting

Waste

Actual demand

Predicted Demand

Rigid

Actual demand

Elastic

The Cloud

Rovio Uses AWS to Power its Most Popular Games

• Rovio chose AWS to implement an

automated and distributed infrastructure to

support its most popular titles

• Rovio uses Amazon EC2 auto-scaling to

match player demand with infrastructure

capacity

• In quiet periods, Rovio is able to scale its

infrastructure down to save money

4. Dramatically Increase Speed & Agility

Old World: Infrastructure in Weeks

4. Dramatically Increase Speed & Agility

Add New Dev Environment

Add New Production Environment

Add New Environment in Japan

Add 1,000 Servers

Remove 1,000 servers

Number of Instances 1,000

Instance Type M3 Extra Large

Availability Zone US-West-2b

Launch

aws.amazon.com/managementconsole

AWS: Infrastructure in Minutes Old World: Infrastructure in Weeks

“We reduced application deployment times from 2

months to 3 days.”

“Time to deploy went from weeks to hours.”

Source: IDC Whitepaper, sponsored by

Amazon, “The Business Value of Amazon

Web Services Accelerates Over Time.”

July 2012

0

100%

200%

300%

400%

500%

600%

5X Faster

5. Stop Spending Money on Undifferentiated Heavy Lifting

buy and install new hardware

set up and configure new software

build new data centers

so you don’t have to...

Data Centers

Power

Cooling

Cabling

Networking

Racks

Servers

Storage

Labor

We take care of...

6. Go Global in Minutes

The Benefits of Cloud Computing

✔ ✔ ✔ ✔ ✔

Replace CapEx with

OpEx

Lower Overall Costs

No More Guessing Capacity

Agility / Speed /

Innovation Shift Focus to Differentiation

Go Global in Minutes

✔

Oskar Stål Chief Technology Officer

Oskar Stal CTO - @OskarStal

Spotify

Spotify loves music

24M active users.

6M paying subscribers.

20M songs

28 countries

500M USD paid

Spotify loves Technology

Playbac

k

Mean latency 235ms

50% cached

60% pre-fetched

One socket – always open

San Jose Ashburn

London Stockholm

100 machines

Cache machine

Ireland

Master storage S3

Oskar Stal CTO - @OskarStal

Thank You

AWS Adoption in

the Enterprise

Enterprises are Adopting AWS to Achieve the Benefits of the Cloud

✔ ✔ ✔ ✔ ✔ ✔

Replace CapEx with

OpEx

Lower Overall Costs


Agility / Speed /



The Benefits Of The Cloud Are Only Possible IN THE CLOUD

“Private”

Cloud x x x x x x ✔ ✔ ✔ ✔ ✔ ✔

Replace CapEx with

OpEx

Lower Overall Costs


Agility / Speed /



Forrester Foresights Survey data, Q3 2012

Self-service Portals

24%

Resource Automation

27%

Resource Tracking

29%

Cost Chargeback

14%

Customers are Struggling to Deliver on Promises of the “Private Cloud” Vendors

Have you implemented these cloud features?

Many Enterprises Worry that These are the Only Two Choices

Build a “private”

cloud

Rip and replace with

AWS

#1 #2

The Good News is that the Cloud isn’t an ‘All or

Nothing’ Choice

Corporate

Data Centers

On-Premises Resources

Cloud Resources

Seamless Integration

Active Directory

Network Configuration

Encryption

Back-up Appliances

Users & Access Rules

Your Private Network

HSM Appliance

Cloud back-ups

AWS Direct Connect

Your On-Premise

Apps

Your Cloud

Apps

Integrating AWS with Your Existing On-Premises

Infrastructure

Corporate

Data Centers

Our Ecosystem Allows You to Use Your Existing

Management Tools

Single Pane of Glass

On-Premises

Datacenters

Management Tool Partners

How Enterprises Are Using AWS

Strategy 1: Cloud for Development & Test Environments

SAP

Reduced deployment time from weeks to days

Microsoft Applications

Reduced dev & test environment

costs

SAP

70% reduction in operational

costs

Strategy 2: Build New Apps for the Cloud

Faster to build

Facebook App

Global Web Sites

Mobile Streaming

Social Games

Consumer apps

Genetic Sequencing

Marketing Campaigns

Less expensive to run

Distributed architectures for high availability

Easier to manage

Financial record

archiving

Analytics

Backup

Storage Gateway

Elastic Map Reduce

RedShift

Amazon S3

Strategy 3: Use Cloud to Make Existing On-

Premises Apps Better

...

Corporate

Data Centers

App 1

App 2

App N

Big Data Analytics

Export operational data to AWS for

analytics processing

Oracle databases

Automated back-up to S3 with Oracle RMAN

Strategy 3: Use Cloud to Make Existing On-Premises Apps Better

Big Data Analytics

50% cost reduction with 2X faster queries

using Amazon Redshift

Strategy 4: New Apps Powered by Both Cloud & On-Premises Resources

AWS serves up

application content

& data

Integration back to

Samsung data

centers for financial

transactions Corporate

Data Centers

Hybrid

App

Strategy 5: Migrate Existing Apps to the Cloud

1/3 of servers migrated to AWS

Saved 1-1.5 million GBP

App

Your Data

Center

Migrated 500 web properties in 5 months

New product web sites in 2 days vs. 2 weeks

Migrated clinical trials simulations platform

Simulations in 1.2hrs vs. 60hrs 64% reduction in costs

Strategy 6: All-in

10,000s of EC2 instances in

multiple regions & zones

100s of middle tier services &

applications to support 33M+ global

members

At peak consumes 1/3 of US

Internet bandwidth

How to Choose a Cloud Partner

AWS Summit Nordics - Opening Keynote

Technology

Transcript of AWS Summit Nordics - Opening Keynote