Australian Community Trends Report National Study summary by Mark McCrindle
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AUSTRALIAN COMMUNITY TRENDS REPORT: Results from the National Study Mark McCrindle November 2015
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Transcript of Australian Community Trends Report National Study summary by Mark McCrindle
AUSTRALIAN COMMUNITY TRENDS RE PORT:
R e s u l t s f r o m t h e N a ti o n a l S t u d y
M a r k M c C r i n d l eN o v e m b e r 2 0 1 5
M e t h o d o l o g y
Fieldwork: August to November 2015An Australian first- total sector-wide study1.Australians n= 1,5122.Focus groups: 2 Sydney, 2 Melbourne
n=343.Supporter survey n= 6,6254.Staff survey n=5565.Senior leaders consultation n=22
N e t P r o m o t e r S c o r e ( N P S ) c a l c u l a ti o n
0 1 2 3 4 5 6 7 8 9 100%
5%
10%
15%
20%
25%
30%
35%
2%1% 1% 1% 2%
8%
4%
12%
22%
18%
29%
Q. On a scale of 0 to 10, how likely would you be to recommend this organisation to friends and acquaintances look-
ing for a charity to support?
SUPPORTERS
N e t P r o m o t e r S c o r e ( N P S )
0 1 2 3 4 5 6 7 8 9 100%
5%
10%
15%
20%
25%
30%
35%
2%1% 1% 1% 2%
8%
4%
12%
22%
18%
29%
Q. On a scale of 0 to 10, how likely would you be to recommend this organisation to friends and acquaintances look-
ing for a charity to support?
27
SUPPORTERS
N e t P r o m o t e r S c o r e ( N P S ) - l e a d i n g
0 1 2 3 4 5 6 7 8 9 100%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2% 1% 1% 1% 1%
6%3%
9%
19% 20%
39%
Q. On a scale from 0-10, how likely is it that you would make the same decision to support this organisation if you were able to
remake your choice?
SUPPORTERS
N e t R e p e a t e r S c o r e ( N R S )
0 1 2 3 4 5 6 7 8 9 100%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2% 1% 1% 1% 1%
6%3%
9%
19% 20%
39%
Q. On a scale from 0-10, how likely is it that you would make the same decision to support this organisation if you were able to
remake your choice?
44
SUPPORTERS
N e t R e p e a t e r S c o r e ( N R S ) - s a ti s fi e d
0 (Not
at all
likely) 1 2 3 4 5 6 7 8 9
10 (E
xtrem
ely lik
ely)
0%5%
10%15%20%25%30%35%40%
3% 2% 3% 1%5% 3%
13%
20%15%
34%
On a scale from 0-10, how likely is it that you would re-commend your organisation as a place to work to a friend
or contact?
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STAFF
N e t C u l t u r e S c o r e ( N C S ) - e n g a g e d
S t a ff t e n u r e - 4 + y e a r s
Less than 2 years 2 - 5 years 6 - 10 years 11 - 15 years 16+0%
5%
10%
15%
20%
25%
30%
35%
40% 39%
31%
21%
5%3%
Q. Approx. how long have you been working for your current employer?
STAFF
N e x t s t e p s
• Subscriber briefings- December• Further analysis• 2016 National study July-August• Innovation lab• Australian Communities resources
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