The future of business meetings 2017 Mark McCrindle

Mark McCrindlemccrindle.com.au

The future of Australia:25 years of change

The future of Australia: 25 years of change

The future of meetings:25 years of change

The future of meetings: 25 years of change

Demographics

Demographics

70% 30%

0% 20% 40% 60% 80% 100%

Q. Are you male or female?(n=206)

Female Male

Demographics

84%

6%

5%

4%

1%

0.5%

0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Australia / New Zealand

North America

Asia

Europe

Africa

Middle East

South America

Q. Where do you usually live?(n=206)

Demographics

21%

29%

33%

10%

6%

0% 5% 10% 15% 20% 25% 30% 35%

Chairman, CEO, President or…

Senior management

Middle management

Junior

Other (please specify)

Q. Which of the following best describes your position?(n=195)

Demographics

0%

34%

40%

24%

1%

0% 10% 20% 30% 40% 50%

18 - 21

22 - 36

37 - 51

52 - 70

71+

Q. What age will you be in 2016?(n=208)

Z

Y

X

BB

B

Attendees of the Future

8%

55%

36%

1%

0%

0%

0% 10% 20% 30% 40% 50% 60%

Extremely optimistic

Very optimistic

Somewhat optimistic

Somewhat pessimistic

Very pessimistic

Extremely pessimistic

Q. How optimistic are you about the future of the MICE industry for the next 15 years ahead?

(n=177)

2 in 3 extremely/Very optimistic

The future of meetings: 25 years of change

Meetings of the Future

40%

35%

20%

6%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Yes, I definitely would utilise this technology

Yes, I probably would utilise this technology

Maybe, I might utilise this technology

No, I would not utilise this technology

Q. If you could make keynote sessions more adaptive to the audience's needs by having conference delegates vote in

real time to influence and steer the content or to contribute to the story. would you utilise this technology?

(n=156)


Fun & experience Information


Networking Content


Sit & listen Interact & participate


Conference length

SHORTER (8x)Networking time

LONGER (6x)


70%

61%

57%

0% 20% 40% 60% 80% 100%

Conference & exhibition

Face-to-face & virtual

TED-style talks

Q. How important do you think the following program formats will become for business events in the future?

(extremely/very important)


10 years ago

Now

10 years’ time

70 mins

50 mins

35 mins

1 hrAverage plenary session length


89%

88%

86%

0% 20% 40% 60% 80% 100%

Delegates will expect more learnings/acquiredknowledge from events

Delegates will want a more personalised/customisedexperience at events

Delegates will continue to place a strong importanceon face-to-face meetings

Q. Please indicate your level of agreement with the following statements regarding how the expectations of delegates will change in the future.

(strongly/somewhat agree)


89%

88%

86%

0% 20% 40% 60% 80% 100%

Q. Please indicate your level of agreement with the following statements regarding how the expectations of delegates will change in the future.

(strongly/somewhat agree)

More learning outcomes

More personalisation

Face to face


43%

42%

13%

2%

0%

0% 10% 20% 30% 40% 50%

Extremely important

Very important

Somewhat important

Slightly important

Not at all important

Q. How important will the destination experience be for promoting a conference/business event in the future?

(n=147)

1 8 0 0 T R E N D S

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Mark McCrindle

The future of business meetings 2017 Mark McCrindle

Business

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