Welcome to the IREM Georgia Facebook Class!

Presented by Jonathan Saar VP of Educational Solutions

Facebook’s Impact on MarketingFacebook tops traffic over Google in the U.S.If Facebook were a country it would be 3rd

largestFord Explorer Launch on Facebook generated

more traffic than a Super Bowl Ad93% of Marketers use Social Media for

Business

Pretend Facebook Closes Tomorrow

Social Media is Not Going AwayDramatic shift in how people view and

respond to conventional marketingWhat is conventional marketing?What drives consumers decisions?Consumers no longer come to us, we need to

go to themExercise—Type in some different status

updates on your profile page and notice what ads pop up in the right side of your Facebook page

Facebook Page Exampleshttp://

www.facebook.com/LivingTheUrbaneLifehttp://www.facebook.com/uvillagehttp://www.facebook.com/jchartapartmentshttp://

www.facebook.com/EnVisionApartmentshttp://www.facebook.com/creatingHOMEAny comments on what you reviewed? Any

feedback you can share with the group on what you noticed?

Non Industry Facebook Page Exampleshttp://www.facebook.com/JenisIceCreamshttp://www.facebook.com/methodhttp://

www.facebook.com/TheFoxTheatreAtlantahttp://www.facebook.com/ajc.com

Difference Between a Facebook Page and Profile

A Profile you need a human name, email address and a password

A Page is for business purposes only and is linked to a user profile

If Facebook finds out that your profile is for business you will be shut down

There are no SEO qualities with a profile but there are with a page

Facebook Setup StrategyWho will be the ADMIN or ADMINS?

Facebook Setup StrategyConsider the big question: Why am I setting

this up?

Decide on Methods to Build “Like” Base Quickly

Exercise Time! Let’s get some practice on how to set up your

own Facebook page

Steps For Setting Up Your Facebook Pagehttp://www.facebook.com/pages/In top right corner click “create page”Choose your appropriate page typeFill out what Facebook requires Follow the steps outlined to set up your pageStart clicking some buttonsSet up a HyperAlert account

What In the World Do I Say?Talk about your eventsDon’t be boringThere are status updates and then there is

conversationGoogle AlertsBlog subscriptions or RSS

Creating Digital PartnershipsWhat benefits can you think of?Find pages of businesses you partner with or

want to partner withPractice the tagging featureNow let’s try the “Use Facebook As” featureHow were these exercises helpful?

How Does My Website and Facebook Page Connect?

Your website is about your products and services

Your Facebook page is about YOU!

Google+ A Game Changer?

How Do I Get More “Likes”

Yes You Can Use PrintNewslettersBusiness CardsLetterheadsDoor HangersPrint AdsBanners

Invite Friends and Share

Got Any Windows?

Get Creative!Join Facebook Party!

Other SuggestionsFacebook AdsEmail SignatureAdd a Link to Your Personal Profile

Difference Between ROI and ROEROI-Return on InvestmentROE-Return on EngagementROI-numbers, stats, percentages, budgetsROE-conversations, network growth, WOMM

Tips for ROE-Return on EngagementPut some effort into your updates-Don’t just

say “Hope to see you at the pool”Tweak your Google Alerts on a routine basisDon’t just post Links! Create conversationEnlist residents who are active on FBPost RegularlyBlog

Dealing With Negative Posts

Find and Feature Your Brand Advocates

Show Gratitude to Your Residents

The Art of Reciprocity-Building Interactions

Thank you for being wonderful!

Keep in touch with me on FacebookFacebook.com/TheTrainingFactorFor some really nerdy content check me out atFacebook.com/SociusNerdius There are club level seats still available!