August 2011 IREM Georgia Twitter Class
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Transcript of August 2011 IREM Georgia Twitter Class
WELCOME TO THE IREM GEORGIA TWITTER CLASS!
Presented by Jonathan Saar VP of Educational Solutions
ARE FACEBOOK AND TWITTER THE SAME?
No! Twitter is a micro-blogging site You Tweet in 140 characters or less Facebook has much more “personal”
elements Twitter is a “listening” device
TWITTER STATS
There are 200,000,000 registered Twitter users
Almost 88% of people have awareness of Twitter and its existence
There are 450,000 new Twitter accounts created everyday
Meaning there are 5.2 accounts created every second of everyday
HOW BUSINESSES ARE USING TWITTER
Brand Awareness Customer Connection Customer Service Website Traffic Driver Content Sharing
HOW BUSINESSES ARE USING TWITTER
HOW BUSINESSES ARE USING TWITTER
THE FORD STORY
EXERCISE TIME-SETTING UP YOUR TWITTER ACCOUNT
Settings-Account Username Tweet Privacy Yes or NO Profile Design-Twitter Background and Colors Notifications
EXERCISE TIME-TWITTER FUNDAMENTALS
In the search box try different phrases and key words
To Follow or not to Follow What is a DM? Twitter Lists-What are they good for Twitter Images-A new tool
TWITTER’S IMPACT ON BUSINESS
TWITTER’S IMPACT ON BUSINESS
TWITTER’S IMPACT ON BUSINESS
TWITTER’S IMPACT ON BUSINESS
TWITTER’S IMPACT ON BUSINESS
TWITTER’S IMPACT ON BUSINESS
Will it drive traffic to my website? How is Twitter a referral network? Powerful customer service tool Listening device Research
HOOTSUITE FEATURES
Monitor up to five accounts in free version
Schedule posts Monitor analytics Paid version allows for team members
to be added Multiple columns
EXERCISE TIME-LEARN HOW TO USE HOOTSUITE
DIFFERENCE BETWEEN HOOTSUITE AND TWEETDECK
Tweetdeck is real time-no refreshing needed
Attach photos and videos Has autocomplete for usernames It does not have analytics More user friendly
URL SHORTENERS
URL Shorteners make links more Tweet friendly and trackable
Hootsuite uses ow.ly Bit.ly is popular with Tweetdeck Great tool for analyzing click throughs
TWITTER CHATS-WHAT THE HASHTAG?
Twitter chats #1 way to grow your network
Allows for quick connections with people of similar interests or ones whom you may want to do business with
Establishes you as an authority in your field
Let’s try our own chat-use Hashtag #IREM
Tweetchat.com
HOW YOUR BLOG AND SOCIAL MEDIA CONNECTS
HOW YOUR BLOG AND SOCIAL MEDIA CONNECTS
HOW YOUR BLOG AND SOCIAL MEDIA CONNECTS
CHALLENGES OF DIGITAL COMMUNICATION
Ever Feel Like You are Talking to a Brick Wall ?
LACK OF FACE TO FACE
WHAT DO YOU LOSE OUT ON WHEN THERE IS NO FACE TO FACE?
BODY LANGUAGE IS GONE
HOW DOES OUR SIGHT AND HEARING AFFECT OUR TRUST?
ESTABLISHING THE TRUST FACTOR
Consistent Posting Whether It’s Facebook, Twitter, Blogs etc
Researching Content that is actually useful to your network
Punctuality in Responding to Fan Feedback
Be quick to show commendation and thankfulness to your network
Reliable and Valuable Partnership Marketing
IN CONCLUSION
Be part of something bigger Educate yourself on the tools that
facilitate a digital community Be consistent yet flexible Have Fun! Profit!
THANK YOU FOR BEING WONDERFUL!
Keep in touch with me on FacebookFacebook.com/TheTrainingFactorFor some really nerdy content check me out atFacebook.com/SociusNerdius There are club level seats still available!