Audience Profile

Name: Brandon DaffernGender: MaleAge: 17 (Young)Occupation: Student at Heath Park studying Media, Photography & Film studiesLifestyle: Easy lifestyle, likes to play sports and video games (also enjoys watching a variety of TV shows (any genre). Favorite type of music: AnyFavorite type of film franchise: Fast & Furious What are your hobbies: Playing sports, video games and going out with friends.Spending Power: Not working gets money from parents. Games clothes and food.

Purpose of AnalysisPurpose of understanding the demographic of a audienceIt is very important for the to be understood, so that Celador Films can understand how their product (The Descent) will relate the customer by knowing their social group, whet kind of lifestyles they lead and also education. Features of the the Descent would appeal to others such as humor, dialogue ad narrative of the descent which is a horror movie which not much people like to watch horror movies. Celador films will have to work out the spending power by knowing how much disposable income they have or if they own their own house. Then the lifestyle which consists with the spending power with social class. In this case Brandon Daffern has had a educational upbringing, has a variety of different interests social class is unknown and likes the Fast & Furious franchise.

Once a demographic is understood, the product can have more of a impact on the audience. A audience member would use the product for a number of reasons such as entertainment and since the The descent isn’t the biggest franchise for a movie the Descent did make a ton of money for the first film. Certain members of the audience can relate to the lives that the girls lead in The Descent which will be mostly females but can also relate to males as well.