Audience Profile –Genre: Hip-HopTarget Audience:

Gender and Age (Hartley’s 7 Subjectivities) and why:The genre will appeal to males aged 16-30, as males are more attracted towards the hip hop genre. The genre appeals to a broad range of ages as it is a genre and a culture that has been present for many years. This means older people as well as younger people will be interested In the genre. It will appeal mostly to males as most hip-hop artists are males meaning that women may not have many girls to idolize or relate to.Socio-Economic Needs and why:According to the socio economic needs table the target audience will fit into the classes D-E as old school hip hop usually details the struggle of life and gaining money which audiences from the classes D-E could relate to. Furthermore many hip hop artists were also born into these classes and therefore listeners can relate to the artists. Furthermore magazines are usually not a lot of money so someone who is unemployed or an unskilled worker may still be able to purchase the magazine.

Name: Shaune HazlehurstCandidate Number: 3056

Katz’ Uses & Gratifications Theory and Maslow’s Hierarchy of needsThe genre of Hip-hop will appeal to Explorers as the culture of hip hop has slowly changed over the years and explorers will change with the genre/culture. Hip hop has changed as the music people have been releasing has evolved in the sense that artists are becoming more experimental while still staying part of the genre. An example of this would be Kanye West’s evolution musically as from his 3rd album ‘Graduation’ to his 4th album ‘808’s and Heartbreaks’ he has incorporated more electronic sounds which has inspired more artists to follow his style. The audience will look towards this genre as it will inform and educate people about events in the artists own lives and therefore allow the audience to build up a personal relationship with the genre. Also the audience can be in the category of Diversion as they are able to escape from their everyday lives by reading the music magazine and being ‘informed and educated’(Katz) by upcoming artists.Stereotype(s):Initially, stereotypically the genre would appeal towards black males in America but over the years the genre has expanded and began to appeal to white males and females as well as black males and females. Furthermore a stereotype of hip hop audiences would be people wearing urban clothes with accessories such as chains, hats and watches.