Audience profile

Audience Profile

Audience Profile

James edge - closed

Gender

As a whole we decided that our production related to females more dominantly than males. This was definite as there is a female lead in the music video, and the narrative is on the search for her belonging and self after what assumes to be a breakup, that more of a female audience can and will relate to the production; mainly because the majority of the viewers have most probably experienced this in their adolescent years. Not only can they relate but, as a female myself stereotypically- I appeal to the demographic of our music video; by using bright colours and unique editing choices our video is colourful and more attractive for a female audience.

Age

For many reason our music video is aimed towards the ages of 18-21 years old. Not only is this because this is the average age of my production group but I believe that, the narrative within the production aims more towards the adolescent age. At this age, teenagers/young adults are exploring their self and how they can overcome problems. This is represented by an young girl as an actor, as if to represent many others journey that they can specifically relate to.

Class / Status

Our music video will be aimed at a middle-class audience, this is highly reflected in our character choice, and locations that we have visited; for example, the library and also the museum that the female lead visits on her journey. This is because these locations are usually associated with educational purposes and also the exploration that individuals go through. Although, I do not believe that our production cancels out any other social class/status as these connotations are not specifically used to approach this group, but more as a varied response.

Other relevant artists

Ed Sheeran; Front Porch Step; Keaton Henson

As James Edge uses mostly string based instruments, I believe that the audience we are aiming atWould also enjoy artists listed above. As their music is minimalistic in their sound; also basing their Music around love and loss.

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Audience profile

Education

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