AssistNZ Social Media World
description
Transcript of AssistNZ Social Media World
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The world as we know it
continues to experience
change
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2000 years ago,
mainstream society didn't know that the earth was round...
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It wasn't that long agothat the "year 2000" was some kind of Science fiction material
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Since the dawn of the new millennium, its
become obvious that our lives are increasingly
integrated with technology...
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What is "virtual" & "reality" are now becoming difficult to distinguish
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"SOCIAL MEDIA" represents the latest of these changes which is rapidly demonstrating
its significance for societies globally...
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now common in the headlines...
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You already have the power to
change the world, without even leaving your
bedroom
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Knowledge is now instantly
accessible to everyone at the click of a button
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Anyone can be an expert in
anything, and fact and fiction are now harder to
distinguish
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Since 2007, Facebook posts
have been searchable on
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Notions of what is private and public information have
started to become redefined...
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You can be held responsible for
what you say online in a much broader
context &
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http://internet.cytalk.com/2010/09/how-to-get-stupidly-fired-because-of-facebook/
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You no longer exclusively control your
personal image or business brand
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Openness and transparency cannot now be avoided - if
you lie or exaggerate you will eventually be
snapped out
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No one can escape the influence &
effect that social media continues to have on our lives...
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1. From “Trying to Sell” to “Making Connections”
2. From “Large Campaigns” to “Small Acts”
3. From “Controlling Our Image” to “Being Ourselves”
4. From “Hard to Reach” to “Available Everywhere”
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We Appreciate that our employees represent both our business and brand
Even online....
And out of work hours...
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I M P O R T A N T
This reasoning is at the core of the service and advice that AssistNZ offer & provide to Kiwi businesses
creates cause and need for the
development & implementation forSOCIAL
MEDIA POLICY
(SMP)
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of companies still have an outright
ban on social media in the work
place
54%despite overwhelming evidence that
it this approach is not only ineffective but often backfires in many contexts
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What are we about??
We believe Social Media encompasses the positive opportunities resulting
from this “New World Order” we have seen in recent years...
and
We don’t think its a phase or an issue/trend
we will see disappear
anytime soon
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•Empower and inspire Kiwis to strive towards reach their dreams & objectives •Encouraging “self sustainability”
•Seeking social reform, we recognize the old systems & processes will not work•Organic & holistic solutions attempt to minimise the segregation & disparity of the various aspect of society •Minimise divides
OUR AIMS
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What we want to do...
•Social Media Planning & Policy for Kiwi businesses
•Community course regarding the real issues, rights & responsibilities of social media
•Community Co-working Office Concept...
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AssistNZ sees social media as an integral element within
many businesses Regardless of the
approach, many
businesses will find
their customer
s are using it,
employees are
using it and now
regulatory bodies
are embracin
g it.
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What we need...
•To build up our “tribe” and online knowledge base
•Others to help us create content and spread the concept through the community
•Varied perspectives and input from others to test and voice our ideas
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Additional Links & References
http://www.time.com/time/business/article/0,8599,1895694,00.htmlhttp://socialmediarockstar.com/history-of-social-mediahttp://lifehack.org/articles/management/how-to-avoid-getting-fired-by-facebook.html