Social Media: The Web Wide World
-
Upload
giuliano-iacobelli -
Category
Education
-
view
946 -
download
1
description
Transcript of Social Media: The Web Wide World
![Page 1: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/1.jpg)
Social MediaThe Web Wide World
Giuliano Iacobelli
Sistemi Intelligenti per internet A.A. 2012/13
mercoledì 12 dicembre 12
![Page 2: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/2.jpg)
Me.
Software Engineer. 28yrs old. Co-founder @Stamplay
mercoledì 12 dicembre 12
![Page 3: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/3.jpg)
It’s all about social.
mercoledì 12 dicembre 12
![Page 4: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/4.jpg)
The picture
•2.4 Billions internet users•47% of internet users use at least one Social
Network•More than 1 Trillion of web pages on the internet
mercoledì 12 dicembre 12
![Page 5: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/5.jpg)
44% of internet users are Facebook users
mercoledì 12 dicembre 12
![Page 6: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/6.jpg)
mercoledì 12 dicembre 12
![Page 7: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/7.jpg)
Massive usage
mercoledì 12 dicembre 12
![Page 8: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/8.jpg)
Let’s make a step back
Social media: internet-powered platforms that make it easy for individuals, groups of people, and organisations to converse and participate with one another in a wide variety of social activities
mercoledì 12 dicembre 12
![Page 9: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/9.jpg)
Social Media is digital
mercoledì 12 dicembre 12
![Page 10: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/10.jpg)
Built over networks
mercoledì 12 dicembre 12
![Page 11: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/11.jpg)
Why “Social Media”?
“Social media is bringing humanity to all digital life. We are no longer users, consumers, shoppers.
We are people again.”
Read Write Web, 2009
mercoledì 12 dicembre 12
![Page 12: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/12.jpg)
Guess what?
bullshits!
Social Networks are REAL
places
mercoledì 12 dicembre 12
![Page 13: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/13.jpg)
Matter of fact, you can
• Engage new people• Share resources• Discuss with your friends and others• Play with your friends and others• Handle your relations• Interact with your friends
..but it’s just digital!
mercoledì 12 dicembre 12
![Page 14: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/14.jpg)
Social Network Architecture
Social Design defines how we understand ourselves and each other and can be broken down into three core elements: Identity, Conversation and Community.
• Community refers to the people we know and trust and who help us make decisions.
• Conversation refers to the various interactions we have with our communities.
• Identity refers to our own sense of self and how we are seen by our communities.
mercoledì 12 dicembre 12
![Page 15: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/15.jpg)
Applications are users’ interaction key driver
mercoledì 12 dicembre 12
![Page 16: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/16.jpg)
Statushere and realtime
mercoledì 12 dicembre 12
![Page 17: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/17.jpg)
What’s happening?
mercoledì 12 dicembre 12
![Page 18: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/18.jpg)
Human relationship OS
mercoledì 12 dicembre 12
![Page 19: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/19.jpg)
Not only
mercoledì 12 dicembre 12
![Page 20: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/20.jpg)
mercoledì 12 dicembre 12
![Page 21: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/21.jpg)
Social Media are here to stay
Social media is a logical extension of what we’ve been doing for centuries.The technology and medium has changed, but the same driving need to connect, learn, express, share and interact has not.
mercoledì 12 dicembre 12
![Page 22: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/22.jpg)
New ParadigmFrom To
mercoledì 12 dicembre 12
![Page 23: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/23.jpg)
Media consumption 2003
mercoledì 12 dicembre 12
![Page 24: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/24.jpg)
Media consumption today
mercoledì 12 dicembre 12
![Page 25: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/25.jpg)
Brands face big challenges
mercoledì 12 dicembre 12
![Page 26: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/26.jpg)
Stages of social media grief
• It’s a kid’s thing / It’s just a fad
• I have better things to do with my time
• With Facebook we are covered / Let’s just do a blog
• Social media is takin over the world
• Social Media has changed my life
mercoledì 12 dicembre 12
![Page 27: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/27.jpg)
More than 50% of social network users follow at least 1 brand online.
mercoledì 12 dicembre 12
![Page 28: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/28.jpg)
mercoledì 12 dicembre 12
![Page 29: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/29.jpg)
Social Media revolution
mercoledì 12 dicembre 12
![Page 30: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/30.jpg)
Are all these thing free?
Have you ever read the service terms and agreement?
You got your login, but since they are the provider, whatever information you put in their servers, they can actually use it for other means.
Were are actually paying with our privacy, you can lock your page and profile but all this data is always going to be on somebody else's machine.
mercoledì 12 dicembre 12
![Page 31: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/31.jpg)
not really
mercoledì 12 dicembre 12
![Page 32: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/32.jpg)
It’s all about data
mercoledì 12 dicembre 12
![Page 33: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/33.jpg)
Your data
“No KGB or CIA ever had 1200 pages about an average citizen” - Max Scherms
mercoledì 12 dicembre 12
![Page 34: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/34.jpg)
Information overload
mercoledì 12 dicembre 12
![Page 35: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/35.jpg)
Users are too much confident
mercoledì 12 dicembre 12
![Page 36: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/36.jpg)
Trusting data: Rick AstleyAn internet joke. Rick Rolling is an internet spam trick in which people
post a link to a Rick Astley video on Youtube, but say the viewers of the video are being led to another video, usually proof of unconfirmed gaming news or trailers.
mercoledì 12 dicembre 12
![Page 37: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/37.jpg)
Some victims
mercoledì 12 dicembre 12
![Page 38: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/38.jpg)
More recently..4Chan internet trolls hijack the magazine’s “Person of the Year” voting to thrust North Korea’s Kim Jong Un to No. 1.
mercoledì 12 dicembre 12
![Page 39: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/39.jpg)
Publishers are losing control
mercoledì 12 dicembre 12
![Page 40: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/40.jpg)
Internet is a place
mercoledì 12 dicembre 12
![Page 41: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/41.jpg)
Internet is pervasive
mercoledì 12 dicembre 12
![Page 42: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/42.jpg)
No space/time limits
mercoledì 12 dicembre 12
![Page 43: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/43.jpg)
Made by people, not documents
mercoledì 12 dicembre 12
![Page 44: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/44.jpg)
Conversate
mercoledì 12 dicembre 12
![Page 45: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/45.jpg)
Exchange trust.
mercoledì 12 dicembre 12
![Page 46: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/46.jpg)
Social media opportunities
mercoledì 12 dicembre 12
![Page 47: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/47.jpg)
Me Inc.“We are CEOs of our own
companies: Me Inc. To be in business today, our most
important job is to be head marketer for the brand
called you”
Tom Peters
mercoledì 12 dicembre 12
![Page 48: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/48.jpg)
A brand is not a logo
Is a person’s gut feeling about a product, service, or company.
mercoledì 12 dicembre 12
![Page 49: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/49.jpg)
Personal branding
Your Personal Brand is the perception that people have of you, as compared to
other people in similar positions.
Brands are built on what people are saying about you – not what you are saying about yourself.
Guy Kawasaki
mercoledì 12 dicembre 12
![Page 50: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/50.jpg)
1000 true fansBuild a following and new deal flow
will come your way
mercoledì 12 dicembre 12
![Page 51: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/51.jpg)
Share interestIn the curation era, become known
as an expert or resource
mercoledì 12 dicembre 12
![Page 52: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/52.jpg)
Find what fits you better
Is not only about..
..web is plenty of great tools
mercoledì 12 dicembre 12
![Page 53: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/53.jpg)
Lead your audience
mercoledì 12 dicembre 12
![Page 54: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/54.jpg)
Questions?
mercoledì 12 dicembre 12
![Page 55: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/55.jpg)
Thanks
http://giulianoiacobelli.com
@giuliano84
http://facebook.com/giuliano.iacobelli
mercoledì 12 dicembre 12
![Page 56: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/56.jpg)
mercoledì 12 dicembre 12
![Page 57: Social Media: The Web Wide World](https://reader034.fdocuments.us/reader034/viewer/2022052618/5549e994b4c9051e488b4ecd/html5/thumbnails/57.jpg)
mercoledì 12 dicembre 12