asign stratgic mgt

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Annexure -iv

Homework Title / No. : Home work II Course Code : MGT 612

Course Instructor : Mr. Syed Tabrez HassanCourse Tutor (if applicable) : ____________

Date of Allotment : ____11/1/11_________________ Date of submission : __21/1/11__________

Students Roll No._______A11, ______Section No. : _______S1905__________________

Declaration:

I declare that this assignment is my individual work. I have not copied from any other students work or

from any other source except where due acknowledgment is made explicitly in the text, nor has any part

been written for me by another person.

Students Signature:

aijaz ahmad/

Evaluators comments:

_____________________________________________________________________

Marks obtained : ___________ out of ______________________

Content of Homework should start from this page only:

BERGER, QUALITY COUNCIL SPAR OVER LEAD CONTENT REPORT

The case against Berger paints regarding the presence of extra amount of lead in their paint

containers was claimed and counter claimed by the QCI and others and Berger respectively. The

claim was strong enough to weaken the strengths of Berger paints.

This claim against the Berger paints would put impact on the sales of Berger paints, as it

was made public. So for the Bergers brand equity is concerned no compromise should made

with the quality control checks or the quality of the products, which will shun any type of claim

against the company.


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Coca Cola Rural Marketing Strategy

The rural marketing strategies of coca-cola helped it to tap the untapped rural market. After

profound analysis of rural market coco-cola developed certain valuable strategies in terms of

promotion ,packaging, pricing, distribution networks etc which were based on the three As i.e.

Availability ,Affordability, Accessibility. The availability of products, the affordability to the

rural consumer and the accessibility of products which we generally can describe, right product,

right place and right time. Coco-cola understood the behavior and spending power of rural

consumer and accordingly strategies were made to suffice the needs of the rural customer. These

strategies result in the attainment of the rural untouched market.

Post-split, Hero group to bring in 3-wheelersThe hero group has planned to enter into three wheeler segment of automobile market, followed

by the demand and the splitting from Honda motors. The company has identified the market and

now steps are being made to grab this market by developing engines and by modifying the

motorbike engines, for this supplier have been informed to work upon the needs of the company.

Elite Honda to go to town with Brio

Honda motors after analyzing the market competition and their product category is coming with

the small car Brio which according to govt.standards however cannot be considered small car.

But somehow Honda will try to overcome the failure of Honda jazz the low priced product of

Honda.

The competition and the product differentiation of competitors led Honda to revive its

marketing strategy in order to sustain in the market where Suzuki, Ford, Tata and others are

dominant and preferred choices of the consumer. Therefore Honda has changed its approach now

and is coming with the product which will be priced between 5-6 lac INR. The company is


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expecting some heights from this product by expanding reach in towns and other rural and semi

urban areas.

MCD just opened an account in Facebook

Taking the help of modern IT tools, MCD has changed the role of social networking site known

for chatting with friends, comments and so on. Now with the help of same social networking site

govt. and Non government agencies have strategies their position and role, now by the help of

this unpaid and easy accessible site like facebook, people can ask, register their complaint all in

their home. MCD has understood the need and the fast life of Delhiites and therefore for their

ease used face book as a way of communication and mediator so that their problems can be heard

at a much faster time. Which will save the time and cost of both the parties involved.

Desi Flavour: Parle bakes regional plan

Parle biscuits ltd is going regional. The company is picking local actors for this purpose.

The company has acknowledged that endorsement of regional actors in the south and

north will yield result for the company in the rural market and rural people are well versed with

them. This will benefit company in two ways

1. It will minimize the cost .2. It will help in reaching to the rural masses.

Usually rural people understand their native language better than language foreign to them.

Therefore the marketing strategy being applied by the Parle will help them out and will result in

the success of the campaign.

Pepe jeans flat 30% off

The picture depicts the discount offered by Pepe jeans on all brands therefore used the word flat

and we can also see the in the picture under this big circle, some other lines of varied discount

like 20% 15% 25% but not more than or equivalent to 30 cannot be seen in the ad. It shows

customer that this is the first time when we are offering 30% discount on all products.


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Reliance Retail to open 150 stores by March-endr

The growth in the organized retail market has led various organized retailers to setup their retail

establishments in India as the organized retail market in India is still in the nascent stage. This

scenario is being understood by the modern organized retailers to clutch the portion of this

market and to gain the first entrant advantage. In the same approach reliance retail is opening

new 150 stores by March 2011 establishing its permanence base in the Indian market.

ETIKOPPAKA TOY INDUSTRY ON VERGE OF CLOSURE

The long-term sustenance of any business depends upon the pre determined marketing

techniques and other analytical techniques which led to the commencement of business.

Therefore for any business to sustain in the market proper assessment should be done so that the

business can be carried for longtime with both organic and inorganic growth.

In the same way etikoppaka is on the verge of extinction because of govt.norms, cost, and

supply blockage. The company could not visualize the problem before going extinct. The

conditions prevailing before the industry need immediate substitution in terms of raw material

used for the production, so that company might survive for more years or can be brought to life

back.

Zara sale

The sales promotion strategy adopted by Zara is entirely different from other retailers. Typically

all customers are price sensitive, but the customers who come to Zara do not expect much

discount from the store, hence Zara does not show the discount board but sale without showing

any type of discount percentage. In this way Zara is maintaining the creditability of Zara brand

by not compromising with the price and the quality of products sold at the store.

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