The Stanley Parable

1. Media Ownership• The Stanley Parable was developed and published by a

team called ‘Galactic Café’• Outside of the voice actors work, the game was all

David Wredens work. • Wreden also got some job offers from larger

developers which he turned down, as at the time it was "not the kind of scene" he wanted to work in.

• Instead, Wreden started to gather other independent programmers to work out an improved version of The Stanley Parable and leading towards a completely new title in the future.

Synergy & Cross Media Convergence

• The Stanley parable were able to collaborate with Valve as a way to add a ‘Stanley parable Announcer Pack’ to Dota 2, allowing for players of Dota 2 to have the narrator from Stanley Parable commentate over the games they play

• The Stanley Parable was originally made to be a mod for another game called ‘Half Life 2’

• Cross Media Convergence: • YouTube stars were used to promote games via web

2.0• Throughout certain parts of the Stanley Parable, you

are able to visit settings for different games such as Portal and Minecraft. These sections were included after getting approval from their creators Valve corp and Markus Persson, respectively

• The Lack of money and power that the developers have mean that they aren't able to use cross media convergence as well as Nintendo and Microsoft

New Media Technology

• The producers made a huge use out of the web 2.0 for promotion of the game via forums, critics and YouTube stars

• They also released a High-Definition remake of the game shortly after the release of the mod due to the success of the original mod

• DLC and the game is downloadable, saves money on production/publication of game.

The Spread of Technology

• The Stanley Parable is only available to buy on PC via the use of game sites such as Steam, G2A and other sites.

How the game attracted its audience

• Due to the Stanley parable originally being a modification of another game called half life 2. This allowed for the fan base of half life 2 to be able to download and play ‘the Stanley parable’ free of charge. The game used the huge fan base of half life 2 in order for the mod to become more popular

• Within two weeks of its release, the modification was downloaded more than 90,000 times. Responses of most players were positive, and Wreden became "an overnight internet sensation among hard-core gamers."