ArtPrize 2014 Corporate Sponsorship

AN INTERNATIONAL ART COMPETITION, OPEN TO ANY ARTIST, AND DECIDED BY PUBLIC VOTE AND EXPERT JURY.

2014 CORPORATE SPONSORSHIP // SEPT 24 – OCT 12

WHAT IS ARTPRIZE?

Part competition and part community phenomenon, ArtPrize is a vibrant, all-inclusive, and constantly evolving event unlike any other in the world.

“Night and day is the difference between what I thought I was coming to and how it changed my life… this is one of the best art experiences I have ever had. I was humbled.”

—Jerry Saltz Senior Art Critic, New York Magazine


WHAT IS ARTPRIZE?

AT-A-GLANCE IN 19 DAYS… 400,000+ visitors 1,524 artist entries 169 venues 3 sq. miles $560,000 cash awards


WHAT IS ARTPRIZE?

TIME Magazine called ArtPrize one of: “Five Festive Events You Won’t Want to Miss in 2013” … the only U.S. event to make the list


WHAT IS ARTPRIZE?

THE WORLD’S LARGEST

ArtPrize 2013 daily attendance surpassed all art events on the 2013 “Big Ticket” list published by The Art Newspaper.


WHAT IS ARTPRIZE?

DAILY ATTENDANCE 19,000 ArtPrize 2013, Multiple Venues

Grand Rapids, MI USA

16,000 Giuseppe Penone, Chateau de Versailles Versailles, France

12,000 The Tanks, Tate Modern London, England

OPEN ACCESS Any space within the contest boundary can be a venue and any person over 18 can enter. MASS PARTICIPATION The ArtPrize exhibition is independently organized by thousands of artists at hundreds of venues across three square miles. The resulting ecosystem transforms an entire city into an art experience unlike any other. TECHNOLOGY Powered by an app-based, geo-targeted suite of audience engagement tools, featuring an elegant voting module as its centerpiece. ART EDUCATION Educational programming draws in more than 10,000 students of all ages and backgrounds, while the entire ArtPrize event turns the entire City of Grand Rapids, Michigan into an urban laboratory for creative expression.

446,850 individual votes were logged from smartphones in 2013.


WHAT IS ARTPRIZE?

JURORS SHORTLIST EVENT: Four Category award jurors reveal their shortlists of five entries each

FINAL 20 ANNOUNCEMENT: The top five entries in each category of the public vote are revealed

THE ARTPRIZE AWARDS: The finale when all the winners are announced and $560,000 is awarded

CRITICAL DISCOURSE: Expert panelists invite the public to wonder what it all means

OPEN VOTING: The public votes by mobile, text and web for as many artist entries as they like

FINAL 20 VOTING: The public votes by mobile, text and web for as many of the final 20 as they like


SCHEDULE OF EVENTS

DEMOGRAPHICS


ARTPRIZE AUDIENCE

73%HOME OWNERS

REGULARLYENJOY FINEFOOD ANDGOURMETDINING

30%

SHOP LOCAL AND AT FARMER’S MARKETS

TOP TEN ACTIVITIES ENJOYED BY ARTPRIZE ATTENDEES

Source: ArtPrize 2013 Economic Impact Study by Anderson Economic Group

51%

MARRIED59%

60%

38%SMARTPHONES

USE

TABLETS/E-READERS USE

58% U.S. AVERAGE

32% U.S. AVERAGE

1. TRAVEL 2. READING 3. T.V. 4. EXERCISE 5. OUTDOOR REC. 10. GOURMET& FINE FOOD

6. GARDENING 7. LOCAL SHOPPING/FARM MARKETS

8. THEATERMUSIC & ART

9. VOLUNTEER

ARTPRIZE AUDIENCE400,000

Record attendance at key venues, GRPD estimates and public transportation ridership suggest double-digit growth at ArtPrize 2013 with over 400,000 visitors in 19 days.

ArtPrize saw artists from 47 countries around the globe, more than any other year.

ArtPrize 2013 attracted artists and visitors from every U.S. state.

47 50

2013 400,000+

2012 375,000

2011 322,000

2010 250,000

2009 200,000

COUNTRIES STATES

VISITORS

Illinois, Indiana and Ohio lead the Midwest while Florida, Texas, California,North Carolina and New York yielded top numbers outside the region.

OUT OF STATEATTENDEES30,432

20,000 Detroiters representing 9% of our audience.3,900 Chicagoans were almost 2% of our total audience.

OF VISITORS TRAVELED MORE THAN

HOUSEHOLD INCOME

30 MILES TO ATTEND ARTPRIZE 2013.50%$50,000Visitors with an annualhousehold income greater than

75%

household income greater than

31% $100,000Visitors with an annual

EDUCATION LEVEL

Visitors who have, orare attending college93%

29% Visitors with a graduateor doctoral degree

67% Visitors with a bachelors degree

Source: ArtPrize 2013 Visitor Survey

DEMOGRAPHICS


ARTPRIZE AUDIENCE

73%HOME OWNERS

REGULARLYENJOY FINEFOOD ANDGOURMETDINING

30%

SHOP LOCAL AND AT FARMER’S MARKETS

TOP TEN ACTIVITIES ENJOYED BY ARTPRIZE ATTENDEES

Source: ArtPrize 2013 Economic Impact Study by Anderson Economic Group

51%

MARRIED59%

60%

38%SMARTPHONES

USE

TABLETS/E-READERS USE

58% U.S. AVERAGE

32% U.S. AVERAGE

1. TRAVEL 2. READING 3. T.V. 4. EXERCISE 5. OUTDOOR REC. 10. GOURMET& FINE FOOD

6. GARDENING 7. LOCAL SHOPPING/FARM MARKETS

8. THEATERMUSIC & ART

9. VOLUNTEER

GRAND RAPIDS, MICHIGAN #39 U.S. MEDIA MARKET #42 Las Vegas, NV #48 Memphis, TN #53 New Orleans, LA CENSUS City Pop. 188,040 Metro Region Pop. 1,005,648 NIELSEN TV Households 720,150 Market Pop. 1,826,463

“One of the Happiest Cities to Work in” —Forbes

“Perfecting the Art of Living Well” —Men’s Journal

“Best Places to Live” —Money


MEDIA

LEAD STORY FOR 20+ DAYS TELEVISION: WOOD TV 8 (NBC) broadcasts all news from a temporary studio built in the Grand Rapids Art Museum while the ABC, CBS and FOX affiliates provide 20+ days of coverage

ONLINE: Mlive.com: 230 features

PRINT: 30 Grand Rapids Press A1 (cover) stories, 30 entertainment features in Kalamazoo, Muskegon, Flint, Ann Arbor, Jackson, Bay City, Saginaw, 2 Detroit Free Press A1 (cover) features RADIO: 12 Michigan Radio (NPR) features


MARKET PRESENCE MEDIA

SOCIAL/MEDIA IMPACT


18 19

400,000

253

ONLINEGROWTH

250 MILLION MEDIA IMPRESSIONS

as Michigan’s must-see destination for 2014.

ArtPrize helped to make Grand Rapids the top travel destination to visit in 2014.

CNN FEATURED ARTPRIZE

TOP 10 TRAVEL DESTINATION

JOBS CREATED*

Record attendance at key venues, GRPD estimates and public transportation ridership suggest double-digit growth at ArtPrize 2013 with over 400,000 visitors in 19 days.

$22.1NET-NEW ECONOMIC ACTIVITY*

*FROM THE ECONOMIC IMPACT STUDY ON ARTPRIZE 2013 BY ANDERSON ECONOMIC GROUP. FOR THE COMPLETE STUDY VISIT ARTPRIZE.ORG/ECONOMICIMPACT **FROM ARTPRIZE 2013 VOTER REGISTRATION ZIPCODE DATA

446,850 VOTES CAST IN 2013 ARTPRIZE HAS GIVEN GRAND RAPIDS FAR-REACHING BENEFITS INCLUDING ENRICHING ITS CULTURE, BUILDING AWARENESS OF THE REGION, AND BOOSTING ITS SOCIAL CAPITAL.

30,000 more than 2012.

ArtPrize saw artists from 47 countries around the globe, more than any other year.

20,000 Detroiters representing 9% of our audience.3,900 Chicagoans were almost 2% of our total audience.

Illinois, Indiana and Ohio lead the Midwest while Florida, Texas, California, North Carolina and New York yielded top numbers outside the region.

ArtPrize 2013 attracted artists and visitors from every U.S. state.

OUT OF STATE ATTENDEES**OF VISITORS TRAVELED MORE THAN 30 MILES TO ATTEND ARTPRIZE 2013.

31%

35%

10%

20%

MORE VISITORS TOARTPRIZE.ORG

747,000 IN 2013

MORE TWITTER FOLLOWERS

19,014 FOLLOWERS

MORE PAGE VIEWS ONARTPRIZE.ORG

8 MILLION IN 2013

MORE FACEBOOK FANS

77,838 FANS

2013 HIGHLIGHTS

47 50

30,43250%

2013 400,000+

2012 375,000

2011 322,000

2010 250,000

2009 200,000

COUNTRIES STATES

VISITORS* MILLION

MEDIA

GLOBAL BRANDS


SPONSORING ARTPRIZE

SPONSORSHIP OPPORTUNITIES Premier sponsorships deliver the greatest marketing impact possible, aligning your brand with ArtPrize leading up to, during and after the events.

A dedicated team works closely with sponsors to: •  Reach target demographics •  Hone activation approach •  Integrate sponsor products and offerings •  Achieve marketing objectives •  Provide opportunities to reach hundreds of thousands of

general consumers •  Develop playful, customized programs that generate a high-

level of brand affinity and awareness


ARTPRIZE

SPONSORSHIP VISIBILITY BENEFITS The ArtPrize targeted promotional campaign includes seamless integration into editorial, direct-marketing, digital media, broadcast, social media, and local and national press. COMPONENT VISIBILITY

ArtClub Membership Year-round programming access to 750+ ArtPrize “super users”

30-Sec. Commercial Spot Broadcast on WOODTV 8 (NBC)

ArtPrize Sponsor Seal Usage for sponsor website, promotions, and advertisements

Ad in Official Event Guide MLive distribution

Logo in Official Map + Event Guide

Distribution through MLive, Michigan’s largest print, mobile and online network

Official Event Website Recognition + App

One-color logo on the artprize.org homepage and full color logo on sponsor page with link to your website

Logo on Promotional Placard Displayed throughout downtown Grand Rapids before the event appearing with a limited number of other sponsor logos

Logo on Prominent Signage Acknowledgement on prominent signage at official events

Public Thanks + Recognition Sponsor Reception; Final Twenty Announcement; Awards Show; ArtPrize Events all year


ARTPRIZE

SPONSORSHIP ACTIVATION OPPORTUNITIES COMPONENT DESCRIPTION ACTIVATION

The Clubhouse The premier location for ArtClub members, credentialed ArtPrize artists, sponsors, media and VIP guests

Premier sponsorship branding

The HUB The official event headquarters for the public

Large-scale branding, special events

Artist Venues + Exhibition Centers

Locations where artwork is displayed and viewed by the public

Large-scale branding and signage at 150+ locations

Critical Discourse Official speaker series (TEDx style)

Large-scale branding, 5+ televised events

Link Sessions Intensive one-on-one meetings between artists and art professionals

Print branding, signage

Music + Outdoor Events

Programmed events that are open to the public

Large-scale branding, program integration

The Volunteer Program

More than 800 Volunteers + Wayfinders

High visibility, strong brand affinity


ARTPRIZE

SPONSORSHIP MEDIA + HOSPITALITY BENEFITS MEDIA

Listing in 2014 sponsor press release

Inclusion in sponsor boilerplate in all 2014 press releases

Social media and publicity integration

Email newsletter highlight

Event banner branding on other sites

HOSPITALITY

Customized accreditation badges for access to the ClubHouse hospitality center and other VIP opportunities

Event volunteer opportunities for team members

Private event tours and excursions

Private customized event receptions

Event guides, maps and free transportation

Tickets for Opening Sponsor Reception

Tickets to VIP Pre-Awards Reception

VIP tickets, seating at Awards Ceremony

VIP seating at Speaker Series

Exclusive invitations to receptions and special events during ArtPrize and throughout the year.


ARTPRIZE

SPONSORSHIP STRATEGIC PARTNERSHIPS •  High level of experienced, hands-on activation and fulfillment from a dedicated team •  Favorable 3- and 5-year terms •  A complete final report of sponsorship featuring photos, collateral samples, impression counts and

ROI estimates

SPONSORSHIP TEAM Michelle Hoexum Director of Strategic Partnerships and Development [email protected] 616-214-7906 Ben Poosawtsee Development Manager [email protected] 616-214-7912


ARTPRIZE

THANK YOU Christian Gaines Executive Director [email protected]

!

ArtPrize 2014 Corporate Sponsorship

Documents

Transcript of ArtPrize 2014 Corporate Sponsorship