Are Your Consulting Solutions · Consulting Solutions • “MBOs” - Managing by Objectives Peter...
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Are Your Consulting Solutions Disruptive & Transformational? Ellen Grace Henson, Managing Director, Marketing Mechanics President, Women In Consulting Jim Horan, President The One Page Business Plan Company
Transcript of Are Your Consulting Solutions · Consulting Solutions • “MBOs” - Managing by Objectives Peter...
Are Your Consulting Solutions
Disruptive&
Transformational?
Ellen Grace Henson, Managing Director, Marketing MechanicsPresident, Women In Consulting
Jim Horan, PresidentThe One Page Business Plan Company
So… what’s new?
@#$%#&This time it is for
real! This is damn serious!
• Who can help me?
• Where do I find them?
• Will their solutions solve my problems?
Business Leaders Need Help!Issue #1
• Don’t show up where our prospects do!
• Not known for the problems we solve!
• Our branding stinks!
• Just not visible!
Issue #2 We Make it Difficult to be Found!
Today’s Agenda
Disruption & Transformation
Your Next Steps Assess Your Solutions!
Q & A Branding & Visibility!
Doing the same things a
bit better
Incremental
Doing new things
Innovative
Making things that make the
old things obsolete
Disruptive / Transformative
Basic Definitions
Doing the same things a
bit better
Incremental
Doing new things
Innovative
Making things that make the
old things obsolete
Disruptive / Transformative
Client Case Study
Assessing Your Solutions
Are your Consulting Solutions Disruptive & Transformational?
Compelling, Unusual Name!
Solve Plaguing, Stubborn Problems!
Solutions are Easy to Understand!
Change Behavior! Improve Results!
Become Future Best Practices!
5Key
Elements
Disruptive & Transformational
Consulting Solutions
Disruptive & Transformational
Consulting Solutions
• “MBOs” - Managing by Objectives Peter Drucker, 1954• “TQM” -Total Quality Management Edward Deming, 1960• “Lean” - Lean Manufacturing, Toyota, 1990’s • Zero Based Budgeting - Pete Pyhrr, Texas Instruments 1970• Balanced Scorecard - Kaplan & Norton, 1992 • Open Book Management – John Case, 1993• Business Model Canvas - Alexander Osterwalder, 2008• Agile Software Development - Scott Adams, 2011
Doing the same things a
bit better
Incremental
Doing new things
Innovative
Making things that make the
old things obsolete
Disruptive / Transformative
Case Study: Rent a CFO to OPBP!
Doing the same things a
bit better
Incremental
Doing new things
Innovative
Making things that make the
old things obsolete
Disruptive / Transformative
Case Study: Alignment ThinkTanks™
Compelling, Unusual Name?
Solve Plaguing, Stubborn Problems?
Solutions are Easy to Understand?
Change Behavior? Improve Results?
Become Best Practice?
Let’s AssessYour
Solutions5 Questions
Yes – No - Maybe
Let’s Answer These
Questions
Now!
Let’s Assess Your Solutions!
1. What is the name of your best selling solution?‐ Compelling? Unusual? Attract attention?‐Why?
Yes No Maybe
2. What problem does it solve?‐ Important, plaguing, stubborn, common problem? Yes No Maybe
3. Is this solution easy to understand, minimal explanation?‐What makes it so easy?
Yes No Maybe
4. Does solution improve outcomes & results?‐What outcomes?‐What causes the improvement?
Yes No Maybe
5. Could this solution become a national best practice?‐ Is it reproducible? Licensable?‐Why? Why not?
Yes No Maybe
6. Do you consider this solution Disruptive & Transformational? Yes No Maybe
7. Is this solution generating substantial revenues and profit for you?‐Why? Why not?
Yes No Maybe
Stand Out!
Leverage your Disruptive & Transformational Solutions
Top 3 Best Practices
• Be visible• Build relationships• Focus on value and outcomes
2018 Report Best Practices in Consulting
Best Practice #1Visibility Generates New Business
59%55%
32% 33%26%
13% 12% 9% 8% 5% 5% 5% 4% 3%
11%
46%
62%
19%27%
46%
15%
4% 4%
19%
4%8%
4%
16%
0%
20%
40%
60%
80%
100%All RespondentsTop 20
2018 Report Best Practices in Consulting
Breakout Strategies for Visibility
55%
26%
8%
62%
46%
19%
0%
20%
40%
60%
80%
100%
Strategicrelationships
Speaking/teaching Writingarticles/books
All Respondents Top 20
2018 Report Best Practices in Consulting
Best Practice #2Nurture Client Relationships
Thank God I found an IMC
USA Consultant!
Best Practice #3Trends Impact Outcomes That Clients Value
• Sustainability• Blockchain• Artificial intelligence• Industrial and consumer IoT• The collaborative (gig) economy• SaaS – from yearly license to subscription• The obsolescence of Management Consulting
InnovativeDisruptive /TransformationalIncremental
What are you doing that gives you the most visibility?
What are you doing that gives you the most visibility?
People are attracted to bright shiny
objects!
• Become known for the problems you solve!
• Productize your services!
• Build a brand with your solutions!
• Create a biz model where other consultants make money selling your products & services!
What, if anything,
will you do differentlyas a result of our time together?
Go Disrupt and Transform!Jim Horan, The One Page Business Plan Company
Ellen Grace Henson, Marketing [email protected]
