Are youArdmore Suggested Guidelines for LinkedIn

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While we understand that LinkedIn is a completely personal choice, we would like to share some hints and tips about how to make your profile stand out from the crowd and work a little harder for you and the company you work for.

How many do you know with a drink in hand wearing unprofessional clothing? Again, countless! Unfortunately, first impressions count and it’s important that you represent yourself professionally online, especially on a professional platform like LinkedIn when you’re affiliated with a company. Don’t forget about your background image and contact details too.

Name and Image

How many associates on LinkedIn do you know with no image?

Countless no doubt and don’t they seem like they’re unused to you?

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It makes your profile more appealing and people who are interested in working with you or your company can see the broad spectrum of diverse talents within your agency or company…

Descriptive headline

explaining exactly what you do in your headline i.e, instead of Marketing, you write

Senior Digital Content Producer for Ardmore Advertising,

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Work Record

Adding in work history to your profile will demonstrate to your colleagues your breadth of experience and knowledge in your industry as well as demonstrating to prospective clients your knowledge of different industries and how this would work for their business.

Showcase your work

Have you worked on an award winning website, or won an award for customer service?

You should showcase this on your LinkedIn page to show people that you’ve been recognized for your work or the team on which you worked on were able to create an award winning product or service.

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Behance &Linkedin are great for showcasing work

Ask for recommendations and endorsements

from friends and colleagues - Recommendations from colleagues and friends will boost your profile and serve you well with both your current employer and with prospective clients. The more recommendations your profile has the better and it makes your ‘online CV’ stand out from the crowd. Endorsements are normally easier to source as it’s just a click of a button but a recommendation can be harder to come by as they require significant effort.

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Follow industry leaders and companies - who in your industry do you really admire?

What companies stand out from the crowd? Whose information would you be willing to share with your connections? Following these businesses and people will enable you to take inspiration from what they’re doing, what they’re offering their customers and their corporate tone of voice.

Personalisation

you can now customise your LinkedIn URL under the ‘edit profile’ tab so instead of the previous URL being www.linkedin.com/user/asdfaf0923840 you can customise it to read www.linkedin.com/in/joeblogs

If you want the digital team to give your profile a quick review, just let us know.

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customize

click foran overview

Thank you :)