ADVANTAGE LINKEDIN THE...employees on LinkedIn use a profile picture set against an orange...

LinkedInProfileOptimizationWorkbook

o orangenomad

THELINKEDIN

ADVANTAGEplaybook

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®

oWhen a prospect arrives on your LinkedIn® profile, arethey inspired to take action and reach out to you?

For most people, the answer to this question is aresounding NO. Nobody will dispute the value andimportance of a first impression but there’s adisconnect in the way many perceive first impressionsonline.

Like it or not, your LinkedIn® profile serves as a firstimpression when you engage with potential clients.

Of course you want to impress, but business owners, professionals and salespeople often make themistake of treating their LinkedIn® profile like aresume—boasting about their professionalaccomplishments rather than providing a tailoredprofile that showcases how their expertise uniquelyqualifies them to work with a prospective customer.

This workbook (along with the video training) will helpyou create a first-class profile and brand that drivespeople to engage with you like never before.

PROFILE OPTIMIZATION WORKBOOK

Your personal brand startswith your LinkedIn profile.

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oPro Tip: Research your top competitors as well and analyze theirkeyword placement.

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List Your Top 10 Keywords (or search phrases) to Focus On:


Keyword Research


1.2.3.4.5.6.7.8.9.

10.

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Pro Tip: The ultimategoal when someonevisits your profile is tobe seen as their equal,someone they wouldwant to connect to.

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Design YourLinkedInCover Image


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Don't waste the prime marketingspace of your LinkedIn®cover imageon your company logo or a cutepicture. Use it to attract attentionvisually representing your valueproposition. It can be a visualrepresentation of your service, or youreceiving an award. Anything thatestablishes credibility or gets yourmessage across. (1400 x 35 pixels)

Up-to-dateProfessionalPhoto of YourselfThe Internet is already an impersonalplace; anything you can do tohumanize your profile is advantageous. When creating a profile image for thewhole team at the company, you couldconsider uniformity in the image. Oneexample is how many of Hubspot'semployees on LinkedIn use a profilepicture set against an orangebackground.

Headline and HighlightsA good headline describes who you are, who youare talking to, and the real world benefits you canoffer your target audience. The better you knowyour potential audience, the easier it will be tocraft a relevant value proposition and incorporateyour prospect's pain point.

Crafting A LinkedIn®Profile That Gets Noticed

Services You Offer ToPotential Clients

This is a newer feature to your LinkedIn® profile. YourProFinder services will be listed in this area. You willneed to setup this up in the ProFinder section ofLinkedIn®. You can list up to 10 services you offer.

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About YourselfProfessionally


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The About Section of your profile isyour opportunity to tell the world yourstory. How and why did you come tothe point you are at today? If you owna business, why did you start yourbusiness? Every business has abackstory.

Be sure to write in the first person.Remember, our goal is to humanizeour profile and connect with people ona personal level. People want to dobusiness with people, not companies.

Call To Action(CTA)This is perfect opportunity to tellpeople where else to find out moreabout you. Having a link to book timeon your calendar is an ideal way forpotential clients, joint venture partnersor media connections to connect on aday/time that works for them.

Crafting A LinkedIn®Profile That Gets Noticed

Thumbnails With Examplesof Your WorkThis section allows you the chance to Featureyour recent posts, links to eBooks, testimonials,presentations or any other media items that youthink would interest your potential prospects.

oA complete profile goes a long way to building credibility


Profile Checklist


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Have you uploaded a Cover Graphic?

Is your profile picture current?(No cartoons or caricatures. No party photos)

Does your Headline include BENEFITS and/or RESULTS thatyou bring to your clients?

About Section: Is it told in first person? What is your origin or“Why” story? What are details that others would find interestingabout your story. This is your chance to connect on a personal level with visitors to your profile.

Have you chosen a custom URL?

Do you have any relevant past positions listed?(Be sure to include keywords in these titles, and that they aremeaningful titles describing what you did.)

Have you included keywords in the Skills and Endorsementssection?

Have you sought out and obtained recommendations for allpositions?

Does your profile look like it was written by a human?(It's important that you not go overboard with keyword stuffing)

oA complete profile goes a long way to building credibility


Profile Checklist


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Does your profile, and specifically your About Section, include a clear Call-To-Action (CTA)?

Have you added "Sections" as appropriate?

Have you utilized the Media section to embed videos, links toeBooks, testimonials, etc.?

Consider opportunities to place keywords in the Education section.

Have you joined the maximum number of groups (100)?

Have you added websites to your profile, and used custom names by selecting "Other" in the contact section?

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Pro Tip: Keep sales jargon and industry-specific acronyms to aminimum unless your target audience clearly understands theirusage. The entire point of your personal profile is to be seen as anequal to your target audience. Sales messaging can be includedyour Company Page, but is highly discouraged on your personalprofile.

oI'm excited to let you in on some great news. We have a more in-depth training on the LinkedIn®Advantage Framework as part of the launch of TeamOrange . We've released self-guided video trainingsessions where I break down each of the steps of theframework and help you implement the system foryour business. In addition to video training, you willget a Training Workbook full of additional tips,messaging scripts, checklists and a whole lot more. Iwould love to have the pleasure of working with youto help you grow your business using the power ofLinkedIn®. Visit LinkedInForMSPs.com to get started.

THE LINKEDIN® ADVANTAGE

great news!


Andrew

https://www.linkedinformsps.com/

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Not A TeamOrangeMember?If you're not a Team Orangemember, and some kind soulshared this with you - thencome join us atmy.orangenomad.com for tonsmore juicy templates andresources like this to help yourun your business.

https://my.orangenomad.com/

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