Ardyss redcarpet

01

Publisher´s team

Martha ÁvilaEditor

Miguel JiménezDesign Coordinator

Roberto Carlos LópezMarco A. PonceArt & Design

Mónica RojoDaniel GarcíaEditorial Content Coordinators

Mónica RojoConcept & Fashion Consultant

Marcela G. de GamizTranslations

Martha Ávila & Daniel GarcíaPhotographers

CollaboratorsMike PotilloTiffany PotilloValeria ZaragozaJennifer Gutiérrez

Lic. Antonio Díaz de LeónPresident & Founder

Sra. Armida F. de Díaz de LeónVice President Founder

Lic. Alejandro Díaz de LeónLic. Antonio Díaz de LeónCo- Founder

U.S.A.

México

Puerto Rico

Dominican Republic

Year 2 No. 9 Octubre 2009

WRITE US [email protected]

CONTENTS The Red Carpet Experience was an unparalleled event, courtesy of unique care and attention by the Díaz de León Family.

02 PUBLISHER´S LETTER-Dear distributors

03THE RED CARPET EXPERIENCE-Where stars shined as never before

16 PRESIDENT´S SCHOOL-The VIP Presidents & their tops

30RED CARPET IMPRESSIONSWhat they like the most

40EMOTION, ATLANTA STYLE-The event

60 RESHAPE, ATLANTA STYLE-Testimonials

02

In June, the city of Las Vegas, NV was the stage for the Red Carpet Experience, an exclusive event for our Platinum Presidents.

Additionally, just a few days ago, beautiful Atlanta, GA was the venue for a series of events where our leaders were involved–and worked very hard in –acknowledging our company and making it grow day after day.

Those were days replete with excitement, heartfelt feelings, glamour and intense learning. Moments such as these are the ones that fill our hearts with joy and enthusiasm and keep us going.

You, too, can become a true example. Make up your mind and achieve financial freedom–the freedom to share all the time you want with your loved ones– and get access to a lifestyle filled with the abundance you have always longed for.

I invite you to be the star of our next Red Carpet Experience in 2010, and encourage you to keep on pursuing the greatest benefits, and stay on your way to the top.

Let us keep making dreams come true, together.

Vice-President Ardyss International

“Tú puedes hacer realidad tu libertad financiera y el tiempo para compartir en familia con la calidad de vida que siempre soñaste...”

Publisher’s Letter

DearDISTRIBUTORS

Mrs. Armida Fonseca de Díaz de León

Sincerely

03

The Red Carpet Experience was a truly unparalleled event. Our Presidentswere the object of the unique care and attention of the Díaz de León Family, who made sure, at all times, everything was just perfect for their guests.

Where Stars Shined As Never BeforeThe 2009 Red Carpet Experience

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Cover Article

RED CARPET 2009

The red carpet was bedazzling. Paparazzi were setting their cameras ready for action...

Where Stars ShinedAS NEVER BEFORE

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1DAY THE ARRIVAL:

Our Presidents decked out on the Red Carpet

A sunny morning was the perfect setting to receive the members of our Great Ardyss International Family. At the colossal hangar, our production team was going over the final details.

La familia Díaz de León arribó al Ae-ropuerto Ejecutivo de Las Vegas para recibir oficialmente a los equipos de Presidentes de Ardyss International.

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Cover Article

Doors were wide open, and, with the sunlight on their faces, each of our Platinum Presidents descended from the plane.

The Díaz de León Family waited at the photo set under the enormous Las Vegas sign landmark, the roar of the nearby jets’ engines lifting the attendants’ spirits and signaling the start of the Great Ardyss Red Carpet Experience.

Their voyage on the red carpet was extraordinary, making each of them feel and look like movie stars

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Two beautiful showgirls were prepared to welcome our female guests with a flower bouquet, while men received trendy necklaces.

Flashes seemed unending and loud voices were heard all around. The crowd just couldn’t wait to hear their leaders’ first impressions.

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Cover Article

Upon arriving, our top leaders received very exclusive treatment. In smiling to the cameras, in an elegant manner which defined them, their joy could clearly be seen on their faces.

Between pictures, hugs, greetings and appreciation messages, our distributors boarded the limousines and took off for the official photo shoot at the Las Vegas Sign.

1DAY

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Entre fotografías, abrazos saludos y mensajes de agradecimiento, nuestros líderes abordaron las limusinas y partieron a tomarse la foto del recuerdo en el Sign de las Vegas.

As the leaders descended from the plane, a group of reporters and paparazzi were already in place to capture their first impressions of their trip.

Cover Article

Our Presidents stayed at the stunning Palazzo, truly doing justice to its name – Italian for “palace.”

The PALAZZO

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1DAY

A combination of giant column structures, vast vegetation and a lobby framed with floating umbrellas painted a true portrait of exclusivity.

It was a regal evening. First, our guests enjoyed the dazzling premises of the Bellagio hotel and casino, widely acclaimed for its gorgeous gardens. Afterwards, they gathered at the Jasmine restaurant inside the same hotel, which is surrounded by picturesque fountains.

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El Palazzo, fue el hotel destinado para nuestros Presidentes.

En el Bellagio disfrutaron de una lujosa cena y por la noche del espectáculo del Cirque du Solei.

The day was ended on a high note, with a viewing of Cirque du Soleil’s magnificent O performance.

Cover Article

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2DAY

and a star-studded night, Ardyss styleUnique TREATMENT

Palazzo’s Spa.

Cabanas

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Ardyss styleStarry Night

On the second day, agendas were discussed amongst the Palazzo’s cabanas, pool and spa…pure moments of relaxation, meditation and delight.

As our VIP’s were relaxing at the Palazzo’s Pool, the school for Future Presidents was being held simulta-neously at the MGM Grand.

Our Presidents enjoyed a delicious buffet incorporating even sangria and ice cream of every flavor. Later that evening, some Presidents opted to go shopping, while some chose to rest.

atP.M6

Cover Article

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2DAY Ardyss style

President School

The School for Future Pre-sidents was highlighted by the presence of the new generation of the Díaz de León Family, who shared with the attendants their experiences in the busi-ness, and described the lifestyle the Great Ardyss International Family re-presents.

Our leaders expressed their emo-tions to the future Presidents, who in turn replied with powerful, passionate ovations.

at the MGM Grand

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Our Platinum President team, winners of the Red Carpet Experience, visited the future Ardyss International President teams, whose training was being held simultaneously at the MGM Grand Hotel & Casino.

Attendants were

Surprised visitors

by

The big surprise of the night was the presentation of the Platinum and Diamond

Presidents.

Surprised visitors

Cover Article

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A 500+ audience of future Presidents gave an apotheotic welcome with a standing ovation to the Platinum leaders as they arrived.

Attendants were

Surprised visitors

2DAY

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The moment was unfor-gettable – the stage was electric with the presen-ce of our Platinum Presi-dents and Diamond Exe-cutives.

Each one expressed their feelings and mo-tivated our Business School’s attendants to continue on their way to the top.

by

Ardyss style

President School

2DAY

Cover Article

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Our moving-and-shaking leaders expressed their emotions to the

future Presidents, who in turn replied with

ovations.

Cover Article

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A room decorated in white, black and red, combined with finely decorated ta-bles and warm illu-mination, was the perfect setting for the gala dinner.

After all these emotions, what followed next was an evening of even more excitement…

Ardyss style

Gala

Dinner 2DAY

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La elegante cena de nuestros

líderes con la Familia Díaz de León para celebrar los

logros obtenidos fue todo un éxito.

Our guests had access to exclusive insight on what’s next for our company.

As they exited the event, a professional photographer captured the faces of our highest-ranking leaders to record their memories of this enchanting, elegant experience in the history of Ardyss.

The gala dinner was once again presided by the Díaz de León Family.

Gala

Dinner

Cover Article

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2DAY

Ardyss style

Gala

Dinner

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La encantadora y elegante velada fue

capturada en los rostros de

nuestros líderes.

Ardyss style

Gala Dinner

Cover Article

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2DAY

Gala Dinner

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The faces of our highest-ranking leaders enjoying this enchanting

and elegant experience.

Cover Article

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Gala

Dinner

2DAY

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Ardyss style

Gala

Dinner

A shower of flashes and

cameras continuously surrounded

them, adding even more

glamour to the event.

Ardyss style

Gala

Dinner

Cover Article

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A magical night full of good

news and great satisfactions for

all theattendants.

The unforgettable evening ended with the pictures of the jo-yous, satisfied faces of our top leaders – an evening that will truly live in their hearts forever.

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The experience came to an end without losing its

glamour

In that moment, a new story had been written and another one was born, the next 2010 Red Carpet experience.

Saying GOODBYE!

At 2 pm, as the jet was turning on the runway to take off, the event’s coordinating team and the Díaz de León Family raised their hands to wave goodbye to the guests, and to thank them.

Very early that morning, our special vehicles picked up our guests and their luggage, and transported them to our corporate offices. Once there, some of our guests took advantage of the occasion and toured the facilities, placed orders and talked to the personnel.

A las 2:00 p.m. el jet giraba en la pista para iniciar su des-pegue, mientras muestros líderes alzaban sus manos diciendo adiós y en señal de agradeci-miento.

3DAY

Cover Article

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Red Carpet IMPRESSIONS

MARIE PRESTON

The most relevant

The first Impression

You say to the nextgeneration

You like the most

“I was truly impressed with the entire event. It was a blessing for me to be part of this beautiful moment.”

“The scholarship, the limo and the dinner – especially with the Díaz de León Family. This was an amazing moment in my life, and I am blessed to be working with a beautiful family.”

“When I got off the plane and met the Díaz de León Family, I didn’t expect a reception like that – it was an unforgettable moment.”

“We’re in a family that loves us and cares about us, and we will always support them, as they have supported us. Obama brought change to the White House and Ardyss International brought change to my house.”

“Así como Obama tra-jo el cambio a la Casa Blanca, Ardyss Interna-tional trajo el cambio a mi hogar”.

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LAKEISHA MARION

“I was overwhelmed – it was my first time in Vegas, and it was an awesome experience. I got everything I paid for and it was a blessing.”

“The day at the private cabanna, the spa, the treatment we got at the hotel and dinner with the Díaz de León Family.”

“Work really hard, don’t give up and keep going – Ardyss does change your life!”

“The private jet… The ro-ses… The welcome they gave us. The entire enter-tainment and music expe-rience – just everything.”

The most relevant



You like the most

“El jet privado, las rosas, la her-mosa bienvenida que nos dieron, todo el show que realizaron espe-cialmente para nosotros”.

Cover Article

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TONI MORGAN

“Everything was done in a first class fashion, with no expenses spared!”

“The suite that we stayed in, and bonding with the other members.”

“They don’t want to miss this event – it shows how you can enjoy the finer fun things in life!”

“Everything was outstanding.”

The most relevant


You say to the nextgenerationYou like the most

“Todo fue de prime-ra clase. Lo que más me gustó fue la her-mosa suite donde nos hospedaron, y que compartimos la ex-periencia con otros líderes”.

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Red Carpet IMPRESSIONS

NICOLA JACKSON

The most relevant



You like the most

“I was very impressed, and I felt very much appreciated. They made us feel very important in many ways, and they did a fantastic job with Presidential school. It was a great time to connect with other leaders.”

“The gala dinner with the Díaz de León Family.”

“The owners greeting us, walking on the Red Carpet, all the staff of Ardyss who did a wonderful job!”

“Nothing worth having should be easy, but never doubt that Ardyss is worth it! Keep your eyes on the promise land versus the valley that you have to travel to get there!”

“Cuando los dueños de la compañía nos recibie-ron nos hicieron sentir importantes,todo el staff de Ardyss hizo un excelente trabajo.

Mantengan sus ojos bien puestos en sus sueños, mientras cruzas el valle para llegar hasta ahí”.

Cover Article

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GLORIA TATE

“When the private jet landed in Houston and the Presi-dents flying in from Atlanta departed, I knew something special was happening. They greeted us with hugs and love – the Red Carpet event had truly begun.”

“The excitement of seeing everyone cheering as we walked through was truly a Hollywood moment. Ano-ther thing was the many li-mousines that lined up to transport us to our hotel; it seemed like there were hundreds.”

“I would tell the next generation to work hard and never quit. This company offers all of us a lifestyle change.”

“When we landed in Vegas, I was first to come off the plane and was greeted by the owners and other family members standing along the Red Carpet.”

The most relevant



You like the most

“Tengo muy presente en mi mente, cuando aterrizamos en las Vegas, fui la primera en bajar del avión y fui recibida por los dueños y toda la familia”.

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JEWEL TANKARD

“Todo estuvo absoluta-mente fabuloso, tal cual la premiación de los Emmy.Las dos cenas que disfru-tamos con la familia Díaz de León fueron grandio-sas”.

“Absolutely fabulous – just like the Emmy awards!”

“The elegant dinner with the Díaz de León Family and the entire VIP group.”

“Both dinners with the Díaz de León Family.”

The most relevant


You like the most

“Stay focused – if you let Ardyss work on you, it will make you a millionaire!”


HAROLD HIDERMAN

“Ardyss International significa “Primera Clase”Lo más impresionantepara mi fue el trato de 5 estrellas que recibimos en todo momento”.

“Those three days gave me another level of meaning to, “An Appointment with Ardyss Will Change Your Life.” Ardyss International is First Class!”

“To know that out of that group of 5 to 600 Ardyss As-sociates will come the next generation of Presidents, Executive Presidents, Dia-mond Presidents and Pla-tinum Presidents, forming the very foundation that we will stand on soon, was thrilling.”

“The most outstanding event was the surprise entry of all the current Presidents in the future President Training and School. That gave me a peek into the future of Ardyss.”

The most relevant


You like the most

“Nothing beats hard work, however hard work is not hard when you work smartand love what you are doing.”


Cover Article

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NIA OWENS

“Una de las tantas experien-cias que me impresionó fue cuando caminé por la alfom-bra roja y todas las cámaras y los reporteros me trataron como una celebridad”.

“I was overwhelmed and honored to be among the first to fly Ardyss’ private jet and to share a once-in-a-lifetime experience with the owners of the company and the other Presidents.”

“Every detail was amazing.”

“One of the experiences that left the most lasting impression was when I walked the Red Carpet with all the cameras and was interviewed like a celebrity.”

The most relevant


You like the most

“I’d say to the next generation, always keep God first, and He will direct your path.”


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EMOTION, ATLANTA

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The Georgia World Congress

Center fue la sede de este

magno evento.

Atlanta Emotion Style

EMOTION, ATLANTA

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Style

In fact, it’s so special that last July, our Ardyss leaders chose the city to be the venue of a series of events planned exclusively for our Great Ardyss International Family.

Atlanta, GA is a beautiful city and one of the most important U.S. metropo-litan areas. It shelters the head-quarters of several ma-jor world corporations, and in 1996, it hosted the XXVI Olympic Games. Without a doubt, this is a very special place.


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Our distributors spent a lot of time working hard to ensure everything would be perfect.

At the same time, our Ardyss team was involved in every detail; nights be-fore the event, they were coordinating people, han-ging banners, and assem-bling what would be the event’s “Ardyss Store,” getting everything ready for the big day.

Ardyss Store

ATLANTAStyle

EMOTION,

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Los largos pasillos del Georgia World Congress Center, estaban llenos de distribuidores con sus gafetes de Ardyss rondaban por todo el lugar, conversando, buscando a sus compañeros o lí-deres y muchas otras adquiriendo productos ofi-ciales en el “Ardyss Store”.

The day came, and, from the early morning hours, hundreds of distribu-tors started to crowd the long corridors of the Georgia World Congress Center.

The registry area was endlessly bustling; Ardyss per-sonnel wea-ring their name badges were all over, chatting, loo-king for their peers or leaders and many of them were even purchasing official company products.

The Ardyss Store was one of the most visited

places during the event...

…and our official products

were in high demand, too


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Those were moments of great appreciation and joy.

The words of Mr. Antonio Díaz de León and his wife, Mrs. Armida Fonseca de Díaz de León, fused with the applauses and shouts which were filled with respect and admiration from the crowd.

The Díaz de León Family made their presentation and gave away diplomas, jewelry and acknowled-gements to distributorsmoving up in rank.

AWARDTheCEREMONY

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Por el escenario desfilaron los líderes recibien-do de manos de nuestros fundadores un mere-cido reconocimiento.

Our leader´s new ranks and achievements.

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Las miles de personas reuni-das, en ningún momento per-dieron el entusiasmo, siempre estuvieron atentas a todo lo que ocurría sobre el escenario.

AWARDTheCEREMONY


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From the very first day, a warmth amongst the people was perceived; the leaders that had the opportunity to receive some recognition also had the chance to pose for the camera right next to the founders of the company, who did not stop smiling or expressing their emotions through mo-tivational words.

Filled with emotion, one by one they re-ceived their awards and addressed the audience with deep appreciation.

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Our leaders were awarded

with a well-deserved

acknowledgement for their efforts.

Hundreds of distributors marched past the stage, which, because of their cons-tant efforts, have been quickly climbing the mountain towards success.


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Nuestros fundadores tuvieron la

oportunidad de compartir con sus líderes y

equipos.

Our company’s greatest leaders took the opportu-nity to share their e x p e r i e n c e s , meet with their teams, and take some pictures.

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Without a doubt, this was an event to remember and remain within our hearts for the rest of our lives.

The first day set the pace and let everyone know that this experience would be life changing.


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On stage, our seven leading

actors were posing just as

they did for the cover of our magazine.

On Saturday, some of our main leaders went on stage and spoke about the value of always moving forward and not letting themselves down. Afterwards, Mike Potillo made a brief introduction to the projection of the Amazing Stories video.

That was a unique mo-

ment: The audience fo-

llowed every phrase;

they would laugh and

vibrate with every ima-

ge, moved by their great

leaders’stories…but the

best was yet to come.

PRESENTATIONOur Amazing Stories

in ATLANTA

La gente sorprendida no de-jaba de gritar, de expresar su emoción, las luces brillaron y en el escenario aparecieron nuestras 7 estrellas recrean-do la portada original.

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That instant was truly magic – the en-tire place trembled with emotion with so many feelings in one single space.


INTRODUCTION

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Emotive

ofour

All the events were going to be held in Atlanta, where 3,000-plus attendants were welcomed.

FOUNDERS

Mr. and Mrs. Díaz de León

dedicated some moving words to the Great Ardyss

International Family.

This had been one of the most intense moments in the history of Ardyss. The love of the people for our founders was shared as they went onstage amongst cheering displays of joy and showers of applauses.

Los Sres. Díaz de León dedicaron unas palabras conmovedoras a la gran familia Ardyss.

Our founders greeted and shared their impressions, good wishes, and appreciation with the attendants to the event.

Those were un-forgettable times. Feelings emerged and words flowed from the heart.Undoubtedly, the Atlanta Conven-tion left a footprint in the minds of all who attended.

The thousands of people who were there never lost their enthu-siasm; they were always following everything that was happening on the stage.


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THANK YOU DOROTHY COOKHELEN DELA´HOUSSAYEERWIN & TWILER PORTIS

Our most profound appreciation goes to:

Verdita MonkMichael HardenCeleste EasterBarbara JonesRobert & Nicola JacksonBen & Jewel TankardJane BronnerMr TycoonCeleste EasterMichelle HardenTammie EnglishPatrick TinglingConstance BoothLetia GoodeTy SmithBarbara JonesJuanita CraftCamilla TerrellTony & Susan HillDemond ColemanAdrian EnglishRena DavisVeronica JolivetteEvon ThomasThe Wilburne SistersCynthia ClevelandChar Miller Kattie Brown

Letter from our leaders from

Atlanta thanking Ardyss for all the hard work invested in the

event.

Atlanta Events

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ATLANTAStyle

RESHAPE, Be a Part of

the Reshaping Revolution

People came to the Before & After set and asked us what it all was about. Weexplained to them that it was a con-test and we wanted to award the best before and after picture; they imme-diately decided to share their testimo-nies with others.

It was very interes-ting, because some of the people who decided to give us their testimo-nies already knew our products, but we also had some people who had never tried a resha-ping garment. It was an amazing experience.

It is amazing how a person’s life can change in just 10 minutes. At Ardyss International, our job is to transform yours in every way to help you make your dreams come true.

The following are our Before & After Contest’s best cases. Congratulations to all the participants for their unbelievable transformations, and, most of all, thank you for sharing your amazing testimonies with us.

Real People & Results

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We want you to look your best, to feel well both physica-lly and internally and enjoy a finan-cial freedom for you to share with your own.

Improve Your Looks

Lose 2 to 3 Sizes

Instantly

In our fitting rooms, our personnel were in charge of taking measurements andgetting the garments in the right sizes for everyone, in addition to helping them try them on properly. When our volunteers came out of the fitting rooms, their faces were glowing with joy.

Nuestro personal especializado en medición y colo-cación de prendas, demostró la magia de nuestros productos de remodelación en todos los concursan-tes. Muchas gracias a todos los que participaron.

ATLANTAStyle RESHAPE, Atlanta Events

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Real People & Results

Our expert users were smiling flirtatiously as they walked to the set, and our novices just could not stop looking at the mirror, exclaiming, “Oh my God, this is really wonderful…I’m taking everything home!”

Los rostros de las mu-jeres que

traían su prenda pues-

ta eran de feli-cidad, las expertas sonreían de mane-ra coqueta y se-guras se dirigían al set, las que las estaban usando por primera vez no querían moverse del espejo, y no dejaban de repetir, “oh por dios esto es realmente ma-ravilloso, quiero todas las prendas ya.”

Dare To Change

Your Life

Feel Well

Just like the people in the event, be a part of this wonderful experience.

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Among satisfaction smiles, flashes, poses and wardrobe, the “Before & After” setwas truly one of the most visited sites during the event.

Entre sonrisas de satisfacción, flashes, poses y vestuario, el set de “Antes y después” fue uno de los más visitados.

A great male audience was also present, marking

an impressive change from

last time.

Ardyss redcarpet

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