APS is Strategic to Parallels Why it Should Be Strategic...

APS is Strategic to Parallels – Why it Should Be Strategic to You Michael Toutonghi, Parallels CTO

Profit from the Cloud™ | 3

The Traditional SMB IT Ecosystem

148M SMBs 1000s

Distributors

100,000s

Resellers

10,000s

ISVs/HW Builders

Develop, package for

physical distribution

or download,

license, install

Aggregate, manage

physical distribution,

order fulfillment,

revenue on each

transaction

Integrate, upsell,

cross-sell,

help install,

configure solution

Manually

license, deal

with upgrade,

sometimes install

and configure, use


The New SMB IT Ecosystem


100,000s Resellers & System Integrators

10,000s ISVs 10,000s Service

Providers

Development,

infrastructure

provisioning,

installation,

configuration,

licensing

Aggregation,

infrastructure,

provisioning

automation, service

billing, recurring

revenue

Integrate, upsell,

cross-sell, help

configure solution

Use

148M SMBs





Providers

148M SMBs

Enabling Seamless Distribution




Providers

148M SMBs





Providers

148M SMBs


APS: Application Packaging Standard Standardizes the packaging of software and services for cloud distribution

APS Enabled Ecosystem

http://www.dotnetnuke.com/

http://www.pinnaclecart.com/index.htm

http://www.joomla.org/

The Parallels Enabled Ecosystem

Whole

sale

VAR

SI

Vertical

Hoster

Small

Hoster

Incre

menta

l S

erv

ices

Direct

apps & services


SMB Hosted Service Wave

SP-Hosted Services Service Integration SP-Hosted Services SP-Hosted / SaaS

AP

S S

erv

ice

Bu

s

APS Today – Version 1.2


Hosted by Service Provider

Dedicated Servers or VPSs

Web Server

APS Package Application Types

Web

Legacy Syndicated

Hosted

Syndicated Service

http://www.pinnaclecart.com/index.htm

http://www.joomla.org/

http://en.wikipedia.org/wiki/File:Wordpress-logo.png

APS Packaging

APS Packaging

certification

APS Futures DISCLAIMER: Section contains forward looking statements

that are not a commitment to deliver any specific product.


Enabling a Rich Service Ecosystem

Service Integration • Application UI for control panel

• Single sign on

• APS Controller API - Service discovery

- Cross-service communication and dependencies

- Notifications

• Configurable business terms

• Auto-scale

store.myco.com

www.myco.com

AP

S S

erv

ice

Bu

s

P P



Service Integration Service Integration

AP

S S

erv

ice

Bu

s

• Application UI for control panel

• Single sign on



- Notifications


• Auto-scale


For ISVs

• ISV packaging documentation & tools

• Support queue

• Certification guidelines & submission process

For service providers

• Application catalog

• News & events

APS Certified System Integration Partners

• Active.by

• <Epam>

• GlowTouch

• Implement.com

• iSynergy

• Softtec/SofCloudIT

• Biz Information Services

Technical Resources – APSStandard.org


Come to the APS Theater to Learn More

Day 1 Wednesday 12:45 PM ePages

1:00 PM Infratel 1:15 PM SofCloudIT - APS SI

1:30 PM BackupAgent

1:45 PM Scality

2:00 PM Microsoft

2:15 PM Google Apps

2:30 PM Pinnacle Cart

2:45 PM R1Soft

3:00 PM UNITY Mobile

3:15 PM SpamExperts

3:30 PM StopTheHacker

3:45 PM Open-Xchange

Day 2 Thursday 12:45 PM Symantec.cloud

1:00 PM Jelastic

1:15 PM Apptix

1:30 PM Attracta

1:45 PM Global Relay

2:00 PM goMobi

2:15 PM Quest

2:30 PM CloudFlare

2:45 PM MXSweep

3:00 PM McAfee

3:15 PM Asigra

3:30 PM Office Desktop

3:45 PM SiteLock


• ISVs package your SaaS services and convert your applications to SaaS with APS

•Service providers and hosters - Make sure you have the Parallels SaaS module for full APS support

•APS-enabled hosters – Identify services or software you want in your catalog and use ISV for seamless onboarding

Key Takeaways / Call to Action


APSStandard.org Website

• APS Documentation & Development Tools

• APS Questionnaire (http://survey.apsstandard.org/index.php?sid=2)

• APS Support Queue

• APS Certification

• APS Application Catalog

Parallels Automation Test Bed (via www.APSStandard.org)

Parallels.com

• Parallels Automation

- www.parallels.com/products/automation

• Parallels Plesk Panel Information & Product Downloads

- www.parallels.com/products/plesk

• Parallels Partner Network

- www.parallels.com/partnernet/product-documentation/ (registration required)

• Parallels Technical Network (PTN)

- www.parallels.com/ptn (registration required)

Technical Resources – APS & Parallels Websites

http://survey.apsstandard.org/index.php?sid=2

http://www.apsstandard.org/

http://www.parallels.com/products/automation

http://www.parallels.com/products/plesk

http://www.parallels.com/partnernet/product-documentation/



http://www.parallels.com/ptn

APS is Strategic to Parallels Why it Should Be Strategic...

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