Parallels Vision

May 19-20 l Washington, DC l Omni Shoreham

Serguei Beloussov

CEO

May 19th, 2008

Optimized Computing for Hosting and SaaS

2 Optimized Computing for Hosting and SaaS

Welcome to the 3rd Annual Parallels Summit

• Over 500 attendees this year from 20 countries• A little over 220 attendees last year, around 150 in 2006

• Over 80 ISVs are here. SaaS for Hosting is happening? • Last year – less than 10 ISVs attended

• 37 sessions on 3 tracks• Last year – 25 sessions on 1.5 tracks

• Next year summit – expect over 1000!• Special Welcome To Our Platinum Partners


Platinum Sponsor

GoldSponsors

Silver Sponsors

Media Sponsors

Exhibitors / Other sponsors

Special Thank You to Our Sponsors

• 30+ Sponsors and Exhibitors this year


Agenda

Service Provider Industry Update

Summary

Parallels Vision


Traditional Hosting: Mature, Growing but Slowing

• Hosting grew to $8.2B in 2006 (from $6.8B in 2005)*• US Market – represents only 50-60% of worldwide market

• By 2011, the market is predicted to grow to $16.4B*

Revenue By Service Type, 2006*

Complex Managed Hosting

58%

Dedicated5%

Shared & Virtual Private Server20%

Colocation17%

• Trend #1: Traditional hosting market is established and growing, but slowing down

• Trend #2: Managed hosting and SaaS are the growing segments*

• Key Point: Changes may be required to sustain revenues and continue growth

* source: IDC presentation at 2007 Parallels Hosting Summit

SaaS % of Business Software MarketOpportunity: $8B increasing to $40B

0%

5%

10%

15%

20%

25%

2006 2011


Traditional Hosting: Industry Update

• Industry matured- You've grown a lot too• It’s no longer some niche vertical market• But this could also mean – there is more to lose!

• Continued consolidating• Hostway->Affinity, Layered->FastServers 1and1 and Endurance ->multiple acquisitions,

Melbourne IT ->WebCentral

• Rackspace just filed for an IPO• Good for them, good for the industry, read the S1• Whom could they acquire?

• Virtualization continued to grow and replace physical infrastructure

• Enabler of SaaS and contributor to overall industry revenue/profit growth

• Managed Hosting becoming cheaper and accessible from more players

• Virtualization and Automation are enablers – Parallels is working on it

Get More Revenues with SaaSTomorrow: 10:45-11:30am


Applications

Google productivity tools for small and medium sized businesses.

Internet Giant – Google

• Google targeting SMBs with SaaS• Google Sites (collaboration) • Google Apps (productivity tools)

• Google historically was not too friendly with ISVs or hosting providers

Collaboration

Screen Images

Competitor to providers offering Hosted SharePoint services.

Apps Hosting

Note that Google’s service offering is starting to resemble website hosting.


Workspace

Online file sharing for office applications. “may include advertising”

Internet Giant – Microsoft • Microsoft targeting SMBs with SaaS

• Exchange Hosted Services (recent announcement)• Workspace (file sharing for office applications) • Small business (web site and domain tools)

• Microsoft is partnering with ISVs and hosting providers• Take advantage of the opportunity

Email

Screen Images

New offer is targeted at SMBs as well as large providers.

Small Business

Template-based websites with branded email and shared workspace.


Targeting Developers

Complex usage-based fees which are not understood by typical SMBs.

Internet Giant – Amazon (and others SFDC)

• Amazon Web Services?• S3 – Amazon Simple Storage Service• EC2 – Amazon Elastic Computer Cloud

• WebStores targets merchants

Home Page

Screen Images

Found Web Services after scrolling down (not in the main departments).

WebStores

Compete with e-commerce offerings - $60/month plus 7%.


Conclusion: Giants are Fighting

• Google is “changing the world”• And is a true new monopoly – regulators shall watch it (!!!)

• Microsoft is addressing Google• Microsoft was always friendlier than Google to partners/3rd party• But it must address Google threat

• Every other giant IT company must react• Online: Amazon, eBay, FaceBook, Yahoo!• Application: SalesForce, Oracle, Intuit• Hardware: EMC Cloud Computing, IBM Global Services, HP acquires EDS• SI/VAR: entering managed hosting space, have huge assets to leverage

• “When forest is cut, woodchips will fly” • English: “You can’t make an omelette without breaking an egg”• Dangerous times are coming for all channel and smaller players • Every time paradigm shift happened – channel and ecosystem reshuffled

• IT is moving off the premise: Threat and Opportunity


Could Hosters Do The Same?

Stay Competitive – not lose customers • Pricing

• Be paranoid about efficiency

• Service Levels• Full Automation and Self Management

• Critical Service Offerings• Business Class email • Office applications• Channel Offerings • Business Line Applications• Online Marketing integration

• Host/own your customers and partners data• In the worst case own the customer: only white-label resell of

others services


Could Hosters Do Better?

Differentiate – new customers and revenues• Broader Set Service Plans

• Broader set of services• Many types and kinds of applications

• Example: Blackberry, Goodlink, Antivirus, Antispam for HE• Virtual & dedicated Servers (customer chooses)

• Better & flexible upgrade path• Variety of workloads• Variety of sizing options• Automatic upgrades

• Stay close with your customers and partners• Example: Share customer ownership with partners • Choose between coopetition and cooperation – for example

Microsoft is a good partner – but is Google?


Agenda


Parallels Vision

Summary


Parallels Vision: How to Sustain, Improve and Grow?

Partnerto staycompetitive

Virtualizeor loseprofitability

Automatefully or not

survive

Standardizeor stop

growing


Partner: Why Parallels is a Solid Partner for You



Partner: Parallels Today


Partner: Parallels Organization Update

• Renewed focus on the Service Provider market • Two business units:

• Service Provider • Consumer & Business.

• Focused Service Provider Unit Management:

Mike RioloVP Sales, Americas

Michael GoldSVP, Telco & Strategic Channel

Jack ZubarevPresident, Service ProviderJack ZubarevPresident, Service Provider

Nils HuenekeManaging Director, EMEA

Jan-Jaap JagerManaging Director, Asia

Doug JohnsonDirector, WW Marketing

Soeren von VarchminVP SaaS

Rob LovellDirector, Alliance Program


Partner: Investing in Partnerships and Platform

• Parallels Alliance Program • NEW program for select Service Providers

• Rob Lovell, Director Alliance Program

• Parallels Technology Partner Eco-System Team• Focused on development of ISV/SaaS ecosystems for hosters

• Soeren Von Varchmin, VP SaaS• Babak Soltani, Business Development

• Patrick Correia, SaaS Marketing

• Ilya Baimetov, Director Program Management

• Parallels Open Platform Team (New!)• Best engineering & management resources

• Nick Dobrovolskiy, VP Parallels Open Platform• Development Network Team (8 engineers)

• External Platforms Team (13 engineers)

• Internal Systems Team (10 engineers)

Partnering with Parallels - What We Can Do For YouToday: 4:45-5:30pm


Partner: Parallels In The Past 12 Months

• Acquisitions• Helm, H-sphere, Sphera, Ensim Pro and ModernGigabyte

• Reasons: customers, channel, finance, expertise, engineering offices

• Complete integration with (former) Parallels Division• Accelerated delivery of Parallels Open Platform for Service Providers (600+

engineers and lots of IP to cross-leverage)

• Shipped over 1mln Parallels for Mac units• Are you using Mac with Parallels? Your customers are!

Buy it through our Partner TekServe here (special offer)

• Number of major releases• Parallels Server Beta4 (try it), Parallels Virtuozzo Containers v4, Parallels

Automation modules – MS CRM, Parallels Virtual Automation, etc; updates to all Parallels Plesk products

• Adopted common company brand across all products• Parallels is now recognized by millions of people across the world


Partner: New Company Logo, Tagline, Assertion

Optimized ComputingTM

• New Logo & Brand:

• Tagline:

• New Assertion:

A worldwide leader in virtualization and automation software that optimizes computing for consumers, businesses and service providers across all major hardware, operating system, and virtualization platforms


Partner: Parallels Vision – Optimized Computing

Consumer & Business (On Premise)

Service Provider(Hosted & SaaS)

Usage Model

SystemSupport IA64

Baremetal/HostedX86/x64

VMware XenWindowsHyper-V

Linux Mac OS

Desktop Workstation Server Containers

Virtualization

Solutions

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Ple

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Lic

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EcosystemAPS Standard

APS Catalog &Marketplace

Virtual Templates & Appliances

AutomationDev Platform

Parallels Open Platform


Partner: Parallels Products – Focused Now!

AutomationComplete automation & management of

Service Provider Business

Parallels Operations Automation

Parallels Business Automation

Parallels Virtual Automation

Parallels Plesk Products

Virtualization

ParallelsDesktop

ParallelsWorkstation

Parallels Server

ParallelsVirtuozzo Containers

The best of both worlds with Hypervisor and OS Virtualization

Virtualization for Hosting and SaaS – Parallels Strategy: Tomorrow: 9:45:10:30


Automate: Parallels End-to-End Automation


survive


Automate: Complete and Integrated

Parallels Business Automation

• Powerful Ordering, Billing, Up-sell• Service Management• Back-end delivery of services• Communication• Program Management (coming)• Business Intelligence (coming)

Improving your Business using Parallels Business AutomationTomorrow: 3:00-3:30pm

Parallels Virtual Automation

• Large Scale Centralized Management• Delegated Management of Virtual

Infrastructure• Easy to Use• Complete Virtualization Lifecycle• Cross-Platform Management

Configuring Parallels Virtual Automation for Hosting and SaaSTomorrow: 2:15-2:45pm

Parallels Operations Automation

• Support for wide range of integrated services and applications

• Provisioning• Integrated control panels• Scalable, Distributed Architecture• Extendable and Customizable• Centralized management system

Scaling your infrastructure using Parallels System AutomationToday: 11:30-12:15pm (Visit Demo Station if missed)

Parallels Plesk Products

• Server Administration• Application Lifecycle Management• Parallels Plesk 9 SMB Edition• Integrated Parallels Plesk 9 and Parallels

Plesk Billing (formerly ModernBill)• Other Parallels Plesk 9 Features

Parallels Plesk Control Panel RoadmapToday: 9:45-10:30am (Visit Demo Station if missed)


Automate: Parallels Automation Momentum

• Over 100 hosters with over 500 automation modules• Total live sites: 2004 – 2 2005 – 7 2006 – 36 2007 – 80


Automate: Service and Value Creation with Parallels

• Automating full lifecycle of hosted service and software• Installation, provisioning, management, configuration, upgrades, backup,

monitoring, DR, license management• For you, your customers, your resellers, end-users, and affiliates• For single tenant, multi-tenant and service applications• For admin, support, finance, marketing and sales personnel

• Allowing to deliver full range of services• Sophisticated, integrated, broad and profitable service offerings• For consumers, SOHO, SMB, and enterprise• For variety of vertical industries• In multiple geographies• Under multiple brands

• With fully integrated back-office• Billing, ordering, invoicing, service management, business intelligence, help-

desk, customer communication, etc.

• Let our 350+ automation engineers help to build valuefor You and Your customers!


Virtualize: Parallels Complete Virtualization for Hosting



Virtualize: Parallels - Best of Both Worlds

Container1

Container2

Container3

Guest OSGuest OSGuest OS

VM 1 VM 2 VM 3

Virtual Hardware Virtual Hardware Virtual Hardware

Virtual Machine Monitor

Hypervisor or Standard Host OS

Hardware

Standard Host OS

Hardware

OS Virtualization Layer

Hypervisor OS Virtualization

Hypervisors• Virtualizes access to hardware

• Create many instances of virtual HW

• Host OS and each guest has full OS

• Parallels Server, VMware ESX, Microsoft Hyper-V

OS Containers• Virtualizes access to OS

• Create many instances of virtual OS

• Single, standard OS kernel per box

• Parallels Virtuozzo Containers,Sun Solaris Containers, OpenVZ


Virtualize: Introducing Parallels Server

Powerful HypervisorBare metal architecture w/ hardware accel. for optimal performance

Service Level ManagementGranular control of CPU, memory, disk, networking, I/O (w/ dedication)

Live Migration*Move virtual machines with no service interruptions

Data ProtectionBackups* and snapshots* ensure data and applications are protected

* Parallels Server 3.2

Same Tools and APIs as Parallels Virtuozzo ContainersManaged through Parallels Virtual Automation

Parallels Server DemonstrationToday: 4:45-5:30pm


• 100+ New Features & Enhancements including:

Virtualize: Parallels Virtuozzo Containers 4.0 – New!

Parallels Virtuozzo Containers Roadmap and Demonstration: Tomorrow: 10:45-12:15pm


Virtualize: Right Technology for the Job

ParallelsServer

ParallelsVirtuozzo

ContainersCombined

Hosting & SaaS

VPS, Dynamic Servers

SaaS

Niche Hosting Offerings

Kernel Development Environment

Applications Loading Kernel Drivers

Hosting Desktop OS (Vista, XP)

Hosting Legacy OS

IT Services

Server Consolidation

Disaster Recovery


Integrated Virtualization Offering

Guest OSGuest OSGuest OS

VM 1 VM 2 VM 3

Virtual Hardware Virtual Hardware Virtual Hardware

Virtual Machine Monitor

Hypervisor or Standard Host OS

Hardware

Hypervisor

Container1

Container2

Container3

Standard Host OS

Hardware

OS Virtualization Layer

OS Virtualization

Virtualize: Integrated Virtualization Offering

Zero Copy Migrations (Restart)UI Integration

Single APISingle Command Line

Single FormatUnified Templates/Appliances

Unified ManagementSide by side UpgradeUnified License Keys


Standardize: Parallels Open Platform & APS

Standardizeor stop

growing


Standardize: APS and Parallels Open Platform Overview

• Parallels is building an eco-system for SaaS• ISVs, developers, Service Providers, other industry players.• Standards, programs, support, collaboration, and certifications.

• Application Packaging Standard• Unified delivery of applications in hosted environment • Enabling ISVs and Hosters work together

• APS Catalog and Marketplace• Collection of APS applications and collaboration effort with all partners• Integrated with all Parallels Automation Products

• Virtual Templates and Appliances• Ready to use applications for you.• Integration with Parallels Virtualization Products

• Automation Development Platform• SDK, Libraries, APIs, Specifications, PTN, dev resources• Allows to extend or integrate Parallels Automation products

EcosystemAPS Standard

APS Catalog &Marketplace

Virtual Templates & Appliances

AutomationDev Platform

Parallels Open Platform

Application Packaging Standard: Today: 10:45-11:30am(Visit Demo Station if missed)


Standardize: Application Packaging Standard (APS) Success

• Over 166 Applications and Growing• Web Apps, collaboration, personal productivity,

infrastructure, line-of-business, and more• Commercial, Open Source, Windows, Linux

• Hosting Providers Support

ARSIDIAN LLC

• ISV Support


Parallels: Complete Service Provider Vision




survive

Standardizeor stop

growing


Parallels: Optimized Computing for Hosting and SaaS

Parallels: Optimized Computingtm




survive

Standardizeor stop

growing


Agenda


Parallels Vision

Summary


Cool Note: Parallels Desktop Virtualization

Special Offer from Our Partner Tekserve at the SummitDiscounts on MacBook, MacBook Pro The NEWMacBook AirAll bundles complete with Parallels Desktop for Mac and Microsoft Windows XP

Brought your Mac with you?Stop by the Tekserve Booth to get your free copy of Parallels Desktop for Mac!

• Parallels Workstation (Lin/Win)• Run different OSs on your desktop

• Parallels Desktop for Mac• Run Windows on Mac.

• Mac now represent 7% of US PC market. Up-to 20% among your customers

• Mac is Cool - good for promos • Ask us about special discount program for

your employees and customers


Summary• Hosting market has matured but continues to grow and could

accelerate with SaaS– Number of new (threatening) entrants as market becomes truly large

• Parallels is 100% focused on being the best partner helping hosters to compete with bigger entrants and benefit from the opportunity– Over 700 engineers focused on Virtualization and Automation. Close to 10

years in this market

• Automation is mandatory to survivie in this changing environment – Automation brings efficiency and is the only way to compete with bigger

entrants

• Virtualization is important enabler and driver behind the profits– Parallels provides complete virtualization stack with both hypervisor and

containers; on the server and desktop

• Parallels is building an Eco System to enable you take advantage of SaaS– Parallels Open Platform and most importantly APSstandard!


Call to Action• Learn about APS: www.apsstandard.com

• Do not forget our industry track: SaaS starts with software

• Visit Demo Stations for all our products• Parallels Automation (all products)• Clustered set-up of Parallels Virtuozzo Containers• Parallels Server Beta4 • Parallels Plesk Control Panel 9 Preview

• Take advantage of special Parallels for Mac Offers

• We do NEED your feedback • Please do submit suggestions www.parallels.com/feedback

on how we can improve and (maybe) win a prize • Next year summit is January 2009

• Over 50 of Parallels employees are here – will be happy to arrange meetings, answer questions and more!• Hope you could find red shirts in the crowd!

QUESTIONS ?

Parallels Vision

Documents

Transcript of Parallels Vision