Task 1. Different Applications of Photography

Stick your name here

Advertising IndustryPhotography is a vital part of the advertising industry. It is used mainly for advertising on billboards, on the side of busses, bus stops etc. It is very powerful because it is usually the first thing someone will see when they see an advertisement and quite often the last thing they will remember. When photographers take images for an advertisement they have to be absolutely clear about the message the company want to convey, how they can make the photo sell the product. Unlike with TV adverts, they only have one image to sell their product so the photograph has to be the best it can be to sell the product.

Fashion IndustryPhotography in the fashion industry is used to advertise clothes in things such as magazines, catalogues, websites etc. It is the photographers job to make their photos eye catching and illustrate the intended design. Certain clothing brands have a specific way of making clothes and this must be shown in the photos. Quite often certain items of clothing will be shown on celebrities to increase the appeal to the audience because of the celebrity appeal. Basically someone who works in fashion photography, their job is to use their skills to promote a company’s clothes to the best they possibly can.

Music IndustryPhotography is used in the music industry for things such as music magazines, photos of musicians/bands are used for front covers/articles as an accompanying image from the text. It is a chance for a music artist to get their face seen so they try and look their best. Also it is used for things such as promoting festivals and concerts. A lot of music photographers go to festivals and gigs and take pictures during live shows and use them in magazines and on websites to promote them. Also some photographers may take their own photographs to use in a portfolio or website.

Sports IndustryPhotography is used in the sports industry for things such as football magazines or websites such as sky sports or bbc sport. Quite often a photographer will go to an event such as a football match or an F1 race and take pictures of the players/drivers and also of the crowd, the stadium/track, staff and other things to use for articles. For big events such as the world cup or the olympics, photographers will have to be at their very best to get hired to take pictures because they are once every four years events and the photos need to be at their best. The main skills involve being able to capture he action of the event and take action shots to show the intensity of the sport. The best sports photographers try and capture the facial expressions of the people taking part to show the emotions they feel whilst in the sport.

Photo journalism

A photo journalist would most likely work for a news company or possibly freelance, their role would be to look at a news story and take photographs to be used on the news and in newspapers, for example they may have to take pictures of someone who is involved in a news story and would either return to the news company with the photos or try and sell it to a news company. They may also work for a magazine or a website and would take different kinds of photographs for news stories relating to those magazines. The main skills involve being able to tell a news story through photographers rather than just taking photographs, they have to give meaning to the photographs.

Fine Art PhotographyFine art photography is basically when the photographer takes photographs purely for the way they look, they would go somewhere where there are plenty of good views and set up shots and use the camera to create their vision. Unlike most other types of photography, fine art photography doesn’t have to sell a product, or tell a story, it just needs to look good. Photographs may go to different types of places for photographs, they may have an album in the mountains and one in a big city. Most of the time they will try to fit as much as they can into a photograph but still follow some of the rules of photography such as the rule of thirds to make it look as good as possible. They usually work freelance and have a website/blog with their photos on and will try and sell them to people for good amounts of money.