Apouc 2014-oracle-ace-program

1 Confidential – Oracle Internal

The Oracle ACE Program: An Overview Updated May 2014

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10+ Years of Recognizing Advocacy

2003 2004 2005 2006 2007 2014

OTN Community Experts Launched

• Recognized outstanding Oracle Discussion Forums contributors

• Started with 8 participants

Fusion Middleware Regional Directors Launched

• Selected 5 community experts to participate

Oracle ACE Program Reaches 100 Participants

Program Renamed Oracle ACE

• Reflects broader Oracle community contributions

ACE and FMW Directors Combined

• One ACE program with 2 tiers – ACE and ACE Director

• Includes DB and MW experts

ACE Associate Tier Launched

• 3-tier program with 400+ global participants


The Oracle ACE Program Recognizing Community Members for Advocacy and Evangelism

3-Tier

Program

Tier

Description

Baseline entry for community

members who have

recently initiated activity

Active community members with

an established profile

Top-tier community members who want to

engage more closely with Oracle

Qualifications

Must have measureable activity in

at least 2 areas:

• Oracle Discussion Forums

• Published content

• Book authorship

• Oracle-related blogs

• Event speaker

• Active social media participant

• Participation in Oracle User

Groups

High historical level of Oracle

community recognized contributions

in the following areas:

• Oracle Discussion Forums

• Published content

• Book authorship

• Oracle-related blogs

• Frequent event speaker

• Established social media

networks

• Participation in Oracle User

Groups

Above and beyond those of an Oracle

ACE. Additional qualifications include:

• Track record of major contributions to

the community

• One-year commitment in an honorary

(non-compensated) capacity,

including:

o Ongoing dialogues with local

community

o Providing community feedback

o Product team interactions via in-

person briefings or web

conferences


General Oracle Community Member

OTN Member

Active Member

ACE - Consistent and useful community activity

- Regular blogger

- Large social network

- Presenter, author

- Established community profile

Lurker

Engaged Community

Participant & Advocate

- Signs up for email newsletters

- Downloads OTN software

- Becomes Discussion Forums member

Registers @ Oracle.com

Joins Oracle on social networks

- Establishes blog

- Writes OTN article

- Presents at Oracle-

related event

- Participates in user group

- Answers discussion forum questions

- Takes part in social conversations

The Path to Becoming an Oracle ACE


The Oracle ACE Program

Community member initiates activity; builds

profile and network

• Voluntarily shares experience and provides guidance

Nomination is submitted

• Self nomination is O.K. for Associate & ACE tiers

• ACE Director must have 3 references – employees and/or current ACE Directors

Nomination committee

reviews nomination

• Committee is comprised of program office and relevant product team members (based on nominee’s area of expertise)

Submission is accepted or

declined

• Based on individual qualifications

• Suggestions are given to declined nominee on how he/she can achieve status

Nomination Process For All Tiers


Oracle ACE Director Profile

Oracle ACE Director

Tim Hall

Proven Veteran: 20 years of experience focusing on

database administration and PL/SQL development.

Also an Oracle Certified Professional (OCP)

DBA/Developer.

Prolific Voice in the Community: Since 2000, has

published over 400 articles on his popular website

www.oracle-base.com and has garnered 3,100+

Twitter followers (@oraclebase).

Popular Evangelist: Has participated on 5 OTN

Tours in LAD, EMEA, and APAC and has given more

than 40 conference presentations at Oracle and

Oracle User Group events worldwide since 2006.

http://www.oracle-base.com/




North America

EMEA

APAC

LAD

40%

35%

19%

6%

441 Active

Oracle ACEs,

Associates and

ACE Directors

Current as of May 2014

Advocacy Across the Regions Distribution by Geographic Region


Advocacy Across the Stack

39%

16% 15%

10% 8%

4.5% 2% 2% 1% 1% 0.5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Oracle ACE Program Expertise Comparison current as of Feb 2014

Distribution by Community/Area of Expertise


A Deep Reach and Influence in the Community

222 blogs maintained

Over 800 blog posts/year

66 books published

Over 1,800 presentations

made worldwide (FY13 to date)

255 Twitter accounts maintained

Combined total of 234,000+

followers*

605,000+ tweets*

*As of Dec 2013


A low-cost, grassroots effort

that has reached

over 21K+ users in 64 cities

in LAD, APAC, and EMEA

“I love the OTN Tours. They are an extremely valuable experience

because of the learning that happens both ways. The attendees

ask great questions and are very excited to learn. This provides me

with a learning opportunity, and keeps the contact going in building

a network after the conference as I follow up with an answer.”

- Michelle Malcher, ACE Director, United States / @mmalcher

OTN ACE Tours ACE Program Sponsorship Combined with User Group Organization


OTN ACE Tours

LAD Tours

- 4 Tours since FY11

- 13 unique cities visited

EMEA – Nordic Tours


- 4 cities visited

APAC – India Tours

-2 Tours since FY13

-13 cities visited

APAC Tours


- 17 cities visited

*Does not include FY14 data


Why Do ACEs Do What They Do?

Satisfying to help others

Peer recognition

Another level of credibility

ACE Directors – get insight into

Oracle’s future strategy and direction

Benefits for Participation Official recognition on

Oracle website

Invitation to participate in

ACE events

Profile posted in online

ACE Directory

Association with the best

of the best in the Oracle

community


Connect with the Oracle ACE Program

oracle.com/technetwork/oracleace

Facebook.com/oracleaces

Twitter.com/oracleaces

Linkedin.com/in/oracleace

Email: [email protected]

Apouc 2014-oracle-ace-program

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