Works With

All top 20

Digital Spending Companies In India & Abroad

Leading Network With

Best ROI Oriented Campaigns

For Advertisers

A n R O I D r i v e n Te c h C o m p a n y

We will assist you in establishing clear goals

Generate Leads

Brand Awareness

Online Sales Research/Data collection

With Specifically Defined Consumer Responses

View Rate Click Email DownloadInstall Buy RegisterSubscribe Share Like Video Poll

4 Proprietary technologies: DMP &

Email Marketing Platform

Completely managed services:

from product implementation

to conversion, resulting in

higher ROI

5

Access to premium inventory

through programmatic direct.

6Access to all major networks

andpublishers.

3

Wide range ofoffering

Performance, Display, Video,

andNative/Content

marketing.

2

7+ years ofDigital existence;

Already recognized in the

marketplace forquality brand

and performanceadvertising

1

W h y Point i f i c

PERFORMANCECPL • CPR • CPS • VISITS

DISPLAYCLICKS

•RICH

MEDIA

• VIDEOS

SOCIAL MEDIA

MOBILE• APPS

• RICH MEDIA

• BRANDING

• VIDEO

300+Handpicked and closely managed publishers

240MN

Impressions

64MN Unique

Users

Sharp audience targeting for “Clicks” and “likes” campaigns

120MN Unique Users150MN Handpicked & Managed

Publishers

Our Products & Services

Content creating, publishing, and distributing content for a targeted audience online

We also specialize in email marketing

BetterControl

BetterTargeting

BetterSecurity

High relevance reach with accurate

forecasting

Flexibility of customization

Better control on ROI and accurate,

well analyzed reporting

PERFORMANCE

PRODUCTS

Our VISITS Potential of Delivering 8 Lac visits a month

Our Clients whom we worked on CPC -

Dell, Quikr, HP, Cardekho, PNB, Hyundai

and more…

VIDEO

PROMOTION/PRE-ROLL Potential of Delivering 5 lac complete

Views/month

Our Key Clients - Reliance, Tata Safari and

more…

COST PER ACQUISITION Products – CPL, CPR,CPI

Potential of Delivering 2 lac leads, 1 lac

registrations & 5 lac installs/downloads in a month

Our Key Clients - Airtel, Axis Bank, AMEX and

more…

DISPLAY

PRODUCTS

Our RICH MEDIA ADS

Potential of Delivering Engagements &

Interactions

Our Key Clients - Apollo Munich, Hyundai and

more…

COST PER CLICK

Potential of Delivering 1 MN Clicks/month

Our Key Clients - HP, 99 Acres, Dell, AMHI and more..

PREMIUM CPM

Potential of Delivering quality impression from

premium publishers

Our Key Clients - Hyundai, AMHI and more…

Animation

Launch Video for the Critics Choice Film Awards

Animation Content

P r o g r a m m a t i c De l i vers

A w a r e n e s s

C o n s i d e r a t i o n

S e l e c t i o n

C o n v e r s i o n

L o y a l t y

R e t a r g e t i n g

is serving ads to consumers that have already visited

your site to drive them through the conversion funnel.

Retargeting pushes this smaller pool down to the

conversion event.

P r o s p e c t i n g

is focused on acquiring qualified consumers who are in-

market that have never been to your website.

A u d i e n c e

T a r g e t i n g

B e h a v i o r a l

T a r g e t i n g

C o n t e x t u a l

T a r g e t i n g

G e o

T a r g e t i n g

S e g m e n t e d A u d i e n c e B a s e

C o n s u m p tion Patte r n

B e h av i o ra l

D e m o g r a p h i c

R u r a l U r b a n F e m a le M ale Y o u th B a s e

E -C o m m e r c e M-W alle t F l e e t Ta x i S m artp h one U s e r s

F e a ture P h o n e

Intl T rav e lle r s

Cr e d i t C a r d U s e r

F o od L o v e r

D ata U s e r s

P u b l i c T r an s p o r t U s e r

Movie G o e r s

Car O w n e r s

On l i n e G roc e ry B u y e r s

J e w e lry B u y e r s

Frequent traveller who loves exploring

Travel En th u s ia st

A denizen of the ecommerce world

Fa s h io n ista

P e r s o n a T a r g e t i n g

A D Units/I l lustrations

A D Units/I l lustrations

So c i a lN etw o rk s

C o n t e n t D isc o very N e t w o r k s

C o n t e n t D isc o very N e t w o r k s

N e t w o r k s C o n n e c t e d

T a r g e t i n g

AudienceOur targeting creates the perfectaudience

profile, taking into account the following:

ContextualWe read each page in real time to gain a

holistic understanding of the type of content

your target audience consumes, and whereto

deliver your brand's message.

Finance

Interests

Intent

Industry

Demographic

Geography

Age

Keywords

Psychographic

Income

Jobtitle

Headline &ImageVariation

Select Distribution Channels

Brand StorySelect Article

Create Ad copies

(Headline/Images)

C a m p a i g n C reat i on

Distribute at Scale

01

0 2

0 3

Single Dashboard, Power Optimisation, Full Transparency, Enhanced Reach

C a m p a i g n Op t i m i z a t i o n

Step One Step Two Step Three Step Four

Creative InDistribution Optimize at Ad PageLevel Optimization Result

P o w e rO p t i m i zat i o n

Generates greater ROI withpowerful

optimization and monitoring

P l at fo r mA g g r e g a t i o n

Distributes your content seamlessly

across multiple search, social and

content discovery networks.

R i g h tTa r g e t i n g

Brings your content in front of the

right audience that matters the

most to you, and helpsdrive traffic

to your website.

E n h a n c ed R e a c h

Reach thousands of publishers across

Outbrain, taboola, RevContent, Yahoo,

Gemini, Facebook, Twitter, LinkedIn, Bing

and Google

K E Y F E A T U R E S

M o bile

We are witnessing a 14.2% growth in non-pc traffic

POINTIFIC REACHES

60%

of the 200MN MOBILE VIEWERS

and manages

Mobile rich media approximately 2% to 4% ensuring more interaction and engagement with targeted audiences

OVER 150 PUBLISHERS

MOBILEProducts

Our B R A N D P R O D U C T SRich Media on HTML5Premium CPMCPCMobile Video on Full ViewMatrixSMS with Geo Fencing

P E R F O R M A N C E P R O D U C T SCost Per Install / Cost Per DownloadCost Per RegistrationVAS

Integrated Exchanges & Networks Adiquity

Flurry

Inneractive

Mopub

OpenX

Smaato

Appia

Mob-Partner

SuperSonic

Mobadge

Airpush

ClicksMob

PocketMath

Y-Brant

Adsupply

Adventize and many more….

Managed Publisher reach of 120 Mn (Verticals like – New/Business/Finance, Auto, Technology, Women,

Family & Parenting, Technology)

OUR REACH in

MOBILE

ADVERTISING IS

OVER 800 MN**Source: Advertising exchange

V i d e o s

Buying model CPM,CPCV

Targeting Capabilities - Demographics, Location, Carrier

Dynamic Creative display based on location and persona-For Ex Showing Tamil or Hindi

creative based on user affinity and location dynamically

Our Current publisher reach is nearly 200 Mn with nearly60 Mn unique.

We can generate Vast tag for the creative, hence compatible with all for HTML sites

V i d e o P l a t f o r m

O u r P a r t n e r s

C A S E S T U D I E S

0 1

0 2

0 3

0 4

Client Objective

Challenge

Expectations

The Result

Improve conversions from Paid Media and Client Experience

Increase Mobile install count @Google Play store and Apple App store

Getting active app-usage for purchases, transactions and latest deals.

ProductsMatrix Used: Installs, Registrations, Transactions

Increasing the install count on Google Play and Apple’s App Store

Increasing the Rankingof the app

Developed a plan to increase registrations on the app

Strategic activity for better Cost-per-bookingROI

Pointific became second largest media acquisition channel

1Mn+ lac installs on Android and iOS platform in 8-9 months

Continuous activity

V IS IT C A M P A I G N

K E Y H I G H L I G H T S

Pointific amongst one of the only three partners for Dell CPV

Campaigns. Delivering quality performance at scale month on

month since the last three years. Delivering quality performance

across all range of products

C A M PA I G N D E TA I L S

● Product Promoted : Laptops and Desktops

● Buy Type: CPV (Views counted on LP)

● Average Spends : INR 40 Lacs - Quarterly

K E Y R E S U LT S D E L I V E R E D

● Average CTR :1.44%

● Average Bounce Rate : < 35%

S C R E E N S H O T S

V IS IT A N D L E A D G E N E R A T I O N C A M P A I G N S

K E Y H I G H L I G H T S

● Tags Used : iFrame/JavaScript.

● While this campaign was given to three major networks,

Pointific emerged as the only parner to deliver

performance at scale.

● Backend Technology Used : DCM (Doubleclick

Campaign Manager)

C A M PA I G N D E TA I L S

● Primary Objective : Delivering Quality Visits.

● Secondary Objective : Delivering Leads

● Buy Type: CPV (Views counted on LP) &CPL

● KPIs Maintained : Bounce Rate and Average Session

● Time in Visit campaign and Transactions in lead gen

campaign

K E Y R E S U LT S D E L I V E R E D

● Visits Delivered : 7 lacs in a week

● Leads Delivered : 3000+ Bank accounts and credit cards

added in 7days

S C R E E N S H O T S

PLANNING & CUSTOMER INSIGHT

PROGRAM TRACKING & DELIVERY

MOBILE PLATFORMS

We use cutting edge tools &

platforms to measure performance

Now Operating From

Delhi & Mumbai

T h a n k Y o u

Get Connected

+91 9999055221

gaurav@pointific.com

1204, A&B, Welldone Tech

Park Sohna Road,Gurgaon

http://pointific.com