Measuring ROI From Your Social Media Campaigns
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Transcript of Measuring ROI From Your Social Media Campaigns
Online Marketing CompanyFind out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444
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Social Media ROI
@AjaxUnion #WebinarWednesdays
facebook.com/AjaxUnion
linkedin.com/companies/Ajax-Union
Presented By:
David LettsAgency Manager
@dgletts
Mushki DeitschAgency Manager
LinkedIn.com/in/mushkideitsch
The Landscape
• 67% of online adults use a social networking site.• Young people are the heaviest demographic• Older people are catching up, especially on
LinkedIn.• Can you afford to not reach this audience?
The Plan
• What is ROI?
• Choosing a Goal
• How to Measure Your Goals
• Breaking it Downo Facebooko Twittero LinkedIno Google+
• Strategy Recap
• Q + A
ROI =
Costs
• Ad Budget
• Salary
• Analytics
• Promotion Costs
• Content Costs
Gains
• Exposure/Branding
• Traffic
• Market Intelligence
• Fan Loyalty
• Leads
( Gain from Investment - Cost of Investment )
Cost of Investment
Goals
Social Networking is a business tool.
Use social media to aid in your business goals.
● Sales process● Leads● Brand Awareness● Customer Service● 2 Way Conversation
Some of your goals may include:
● Social Proof● Event Promotion● Build a fanbase● Search Engine
Optimization
How to Measure Your Goals
Facebook Marketing
“Front Porch Theory”
- Perry Marshall -
When Selling meets Social.
People don’t come to Facebook looking to buy.
Don’t Sell Sell Sell.
Edutainment = Entertain + Education
Facebook Continued
Facebook Funnel:● Grow a relevant audience
utilizing your existing base + ads.
● Engage your fans with quality content.
● Hard sell to existing/loyal fans.
Bonus:● Host a sweepstakes to
grow your email list
Twitter For Your Business
Basics • Exposure from an optimized profile
• Influence customer’s relationship
• Engage and track ReTweets, Mentions, DMs, Hashtags etc.
• Bitly links, link builder
Twitter Continued
Advanced (but not recommended)
● Profile and Business Page● Industry Expert ● Establish connections● Publish Updates● InMail● Groups
Search Engine Benefts -> Instant Indexing and ‘Do-follow’ linking
• Identify your Investment - money, resources, etc.
• Identify your Return - branding, leads, emails, etc.
• Track your Return/Goals - Google Analytics, Klout, Mention.net, social networks
• Invest back into what’s working - keep growing!
Social ROI Recap
SPECIAL BONUS!
Digital Marketing Panel TOMORROW!
Register for this workshop by signing up at :
https://digitalpanel1017.eventbrite.com/
The first three people to register with code webinar100 will get a free ticket!
Or email : [email protected]
Questions & (hopefully) Answers!
Type your questions into the chatbox and our experts will help answer them!
Need Help With Social Media?
Find out more about Ajax Union: www.ajaxunion.com
Or call us today: 718-569-1020