www.JPKGroupSummits.com www.JPKGroupSummits.com/bosux2018/

User Experience and Intelligence Summit

Intelligence Experience Design | UX Driven Innovation | Mapping Emotion Experience | Persona Development | Prototyping

Experience Team Building | Product Lifecyle Management | Rapid Design Storytelling & Visualization | Collaborative Analytics

13.5 CPE credits available!

June 21-22, 2018 | Boston, MA

#JPKGroup

LEARN. CONNECT. TRANSFORM.

Reasons to AttendOur forums allow attendees to learn and share best practices, walk away with real-concrete, actionable solutions and expand their professional skill sets. The agenda allows you to choose between multiple break out session options so you and your team can converse and interact with other attendees and presenters. By attending, you and your group will walk away with invaluable-actionable examples, insights and connections that will help you tackle challenges in your current role.

Unique Format

The 2018 User Experience and Intelligence Summit is a two-day, multi- track, professional education and development event, featuring vendor- free learning, intimate, high-level networking and interactive and engagingtopics.  Experience Design, UX Strategy Insights and Innovation all play large roles in the success and growth of today’s products.  

Hear best practices and lesson’s learned from successful experts and practitioners currently succeeding in these areas.  Gain insight from case studies and motivation from leading experts.  Ask questions, expand your knowledge and attain un-biased recommendations in group discussions.  Acquire and test new skills in interactive workshops.  

Attendees can pick and choose from all sessions and workshops to customize their own summit experience.  Geared towards  practitioners, this is event will help you lead your design and product teams, grow and innovate your products and gain a new understanding of your design process, products, users and market.

We understand not everyone learns at the same pace or delivery method. Our learning sessions range from 1 hour keynote sessions, to longer workshop sessions and interactive group dialogue and discussion sessions that offer more hands-on, interactive learning. These sessions are designed to help each attendee get the absolute most out of the other attendees and speakers.

What's IncludedAlong with the excellent learning and networking opportunities, your tuition fee covers a full, hearty breakfast, lunch, snacks and refreshments for both days. Also, stay after the last session on day 1 for our networking reception and relax with drinks while you network with your peers in a vendor-free atmosphere.

THURSDAY, JUNE 21, 2018 AGENDA

7:45 am Registration and Breakfast 8:15 am Welcome and Opening Comments

8:30 am Opening Keynote: Experience Matters Gain insights and an intelligence baseline through a day in your user’s eyes

12:00 pm Lunch

9:45 am Innovation through Experience Design – Workshop

Grow and develop products and services that have importance and are critical for your users. Discover new user insight inputs and turn customer and user feedback into successful product integrations. Capitalize on new technology to enable real-time feedback and allow your development and insight teams to reach their full potential. Gain insights into Rapid Design techniques that can take your products and services to the next level.

1:00 pm Product & UX Development for SAS 1:00 pm Workshop: Journey & Touchpoint Mapping Deep dive into software as a service usability and lifecycle planning

Analyze and optimize your user’s journey and product touchpoints to improve the product experience and gain innovation insights Rethinking process, collaboration and roles

Optimizing continuous feedback cycle loops Design & re-branding considerations and case studies

Gain insights by analyzing your customer and users product touch-points and journey Identify motivations behind user behavior and expectations to better innovate and frame your product Encouraging “experience thinking” collaboratively throughout your team, stakeholders and organization

Exploring gaps and solutions in digital vs physicalproduct planning Streamlining process, role and execution in strategy Managing customer & user privacy in product development Product adoption, support and management

9:45 am Product Lifecyle Management

Strategies encompassing the intersection of research, engineering and product management

11:00 am Innovation through Experience Design – Workshop

11:00 am Predictive Product Modeling Techniques

(Continued) Grow and develop products and services that have importance and are critical for your users. Discover new user insight inputs and turn customer and user feedback into successful product integrations. Capitalize on new technology to enable real-time feedback and allow your development and insight teams to reach their full potential. Gain insights into Rapid Design techniques that can take your products and services to the next level.

Taking data analysis to the next level through predictive planning

Capitalizing on predictive analytics to improve product launch, growth and full lifecycle planning Apply simple modeling and forecasting techniquesto spot opportunities and inefficiencies in product planning Forecast product growth and using scenario planning to plan for external market variables

THURSDAY, JUNE 21, 2018 AGENDA

2:15 pm Workshop: Journey & Touchpoint Mapping (Continued) Analyze and optimize your user’s journey and product touchpoints to improve the product experience and gain innovation insights

4:30 pm Networking Reception

Explore the path toward customer & user centricity, its intersection with metrics and the pitfalls that many experience focused leaders and organizations can fall into.

3:30 pm Avoiding the “Customer Metric-Centric Trap”

2:15 pm B2C Product Development & Experience Feedback

2:15 pm Product Strategy in Service & B2B Environments

Exploring consumer thinking and feedback in product development

Exploring product development methodology and techniques when dealing with products as a serviceTackling consumer research

barriers, assumptions and pitfalls Insight frameworks that turn feedback to actions Managing consumer privacy and expectations in today’s connectedproduct world

Exploring the B2B relationship, setting and unique customer needs Communication and collaborationstrategies to attain feedback, uncover actionable insights and true needs Product lifecycle models that engage customers and showcase true value

3:30 pm Agile Product & Portfolio Management Developing a complete line-of-site view of your productofferings, crossover touchpoints and product roadmap

Common hurdles and miss-steps in analytic experience analysis and metrics Collaborative approaches that focus on turning insights to action Exploring the omni-channel development, experience design, marketing and metric overlaps

Collaborative approaches to ensure transparency, efficiency and & proper flow of data Applying portfolio and project management techniques in Agile work settings Exploring the omni-channel product development &marketing overlaps

FRIDAY, JUNE 22, 2017 AGENDA

7:45 am Registration and Breakfast 8:15 am Welcome and Opening Comments

8:30 am Opening Keynote: Storytelling & Data Visualization Bringing user data, lifecyle planning, analytics and analysis together to build impactful, relate-able and actionable stra

9:45 am Persona Insights & Development Workshop Discover the voice and motivations of your customers and users

12:00 pm Lunch

The critical intersection of UX, UI and QA

11:00 am Usability through Quality Assurance

Learn how to optimize the 3 C’s of data visualization: clarity, connectivity and concentration Best practices on segmentation of data, checking legibility and focusing on the subject How to design ways to keep users engaged

Explore value propositions and use scenarios for personas Templates and mapping strategy for developing personas Research techniques and frameworks for getting startedincluding empathy mapping, real-time personas and research based personas

9:45 am Mobile Storyboarding Gain perspective on the latest practices for mobile digital design planning

Responsive Design Innovations for Web & Mobile Modifying traditional storyboarding techniques for mobile Optimizing the mobile user experience

Viewing QA through the experience lensAligning QA testing and the user journey map Enhancing the experience interface while improving QA efficiency

11:00 am Persona Insights & Development Workshop (Continued) Discover the voice and motivations of your customers and users

Explore value propositions and use scenarios for personas Templates and mapping strategy for developing personas Research techniques and frameworks for getting startedincluding empathy mapping, real-time personas and research based personas

1:00 pm Building the Experience Team – Workshop 1:00 pm Next Generation Feedback- Extending Digital Analytic Methods to the Physical World

Roles, recruiting and resources. Be sure your experience team is ready to step up to any challenge or initiative. Develop a solid plan of action to build and recruit a team that continuously evolves, disseminates the experience plan, and leads from the front. Understand where positional and functional overlaps occur, repercussions of personnel development and churn and key team-building attributes necessary for any successful experience and insights function.

Applying digital intelligence and analytic techniques, personalization and experience feedback in brick & mortar settings

Understanding the Omni-Channel environment and keyoverlaps and differences Explore emerging technologies that extend customer measurement and user feedback into physical spaces Analyze key use cases in using physical tracking data to optimize on-location experience impacts such as staff interactions, services layout, conversion success, queuing, etc.

FRIDAY, JUNE 22, 2017 AGENDA

Explore techniques and approaches to gathering and making usable analysis from the ever-changing social web

2:30 pm Social Media Intelligence & Insights

Viewing QA through the experience lensAligning QA testing and the user journey map Enhancing the experience interface while improving QA efficiency

 4:30 pm Adjourn

2:30 pm Building the Experience Team – Workshop

(Continued) Roles, recruiting and resources. Be sure your experience team is ready to step up to any challenge or initiative. Develop a solid plan of action to build and recruit a team that continuously evolves, disseminates the experience plan, and leads from the front. Understand where positional and functional overlaps occur, repercussions of personnel development and churn and key team-building attributes necessary for any successful experience and insights function.

3:45 pm Executing Experience Strategy Overcoming strategic execution challenges and implementing experience thinking transformation at your organization

PAST JPK USER EXPERIENCE & INTELLIGENCE

PRESENTERS INCLUDE:

Ha Phan Principal UX Architect at HOMMA, Inc

Michael Dain UX Design Director at Aquent; Adjunct Lecturer at Northwestern University

Simon Hunt Product Management & Analytics, New Data and Digital Business Models at BMW of North America, LLC

Amanda Linden Head of Design at Asana

Erin Overly Global Marketing Innovator, Former Sr. Dir. Global Innovation at Mondelēz International

Kelly Goto CEO, Founder at gotoresearch

Roy Barnes President Blue Space Consulting; Customer Experience and Performance Management Expert; Former SVP at Marriott Vacation Club International; Author of “Customer Experience 365”

Margret Schmidt VP Product Development & Chief Design Officer at TiVo

Anjali Desai Sr. Director of Design, User Experience Group at SAP Ariba

Paige Bennett Senior UX Researcher at Weight Watchers

Who Should Attend?

"I’ve attended 15+ SCIP/Frost & Sullivan

conferences and this has been the most

valuable to me. Practical and

actionable."

"It was great not having 'vendors'

selling/promoting services during

breaks or in speaking sessions."

"Relevant topics and diverse but

relatable group of speakers."

"Informal dialogue and peer learnings

was great! Ability to learn/become aware

of new tools and concepts."

User Experience & Insight Professionals Software DevelopersDesigners User Interface Professionals Product Managers Product Designers User Insight Teams Product Engineers Research & Development Teams Innovation Managers Quality Assurance Professionals Strategy Officers Business Development Professionals Product Marketing Teams Customer Loyalty and Insights Marketing Managers Information Architects Business Intelligence Professionals

….and anyone dealing with user / customer insights, UX, design, innovation or product development!

Attendee Comments

Online Reservations: Reserve your room here.

$288/night – Limited amount of discounted roomsavailable.

Room block ends June 4th, 2018.

HOTEL & VENUE

Courtyard Boston Downtown

275 Tremont Street Boston, MA 02116 (617) 426-1400

CPE CREDITS

JPK Group LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.

Recommended Field of Study: General Program Level: Basic Delivery Method: Group-Live Prerequisites: NoneAdvanced Prep: None

POSTMODERNPAINTING. Stella

alternately paints inoil and watercolor

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DECEMBER 2016REGISTRATION

Summit Registration Attendee Participation Rates 1 Person - $1,499  2 People - $1,199/each 3 People - $999/each 4 People -  $799/each 5+ People -  Email registration@jpkgroupsummits.com

Pay by Check Checks should be made payable to JPK Group LLC. The mailing address for checks and tax forms is 11251 Rancho Carmel Drive #502876, San Diego, CA 92150

Cancellation/Rescheduling Policy All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit towardcurrent or future JPK Group programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future JPK Group programs.

                          Online: JPKGroupSummits.com

Fax: 888-651-9685

Phone:  858-386-0013 

Early Discount Rates Expires  4/30/18