ANCILLARY MUSIC VIDEO

7/30/2019 ANCILLARY MUSIC VIDEO

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ANALYSIS OF MUSIC VIDEOS


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The themes, locations and camera shots used in Snow Patrol Chasing Carsmusic video are the main elements we would like to present within our product. Themain narrative topics and ideology's which we wish to convey is isolation and rejection.This music video contains many long shots/high angle long shots which allows theaudience to visualise their presence not only within the frame but within society as not

dominant. This lack of power to dominate the frame can be connoted to their lifestyleand successfully puts across the feeling of isolation and rejection which the protagonistof this music video is experiencing. This is something we are aiming for our protagonistto put across to the audience as well.

The long shots separates the protagonist from the audience. This is cleverly usedas the audience wants to empathise with the protagonist but through the lack of

proximity they feel distanced from him. This is intertextual with the narrative of the musicvideo and is something we want to incorporate into our music video.


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In contrast to the previous shots there arealso a range of close ups of theprotagonist. This binary opposition of shots makes the audience feel disjointed

with the protagonist. One minute they areseparated through the long shots, thenthey are presented with a close up whichinstantly causes the audience to engageand empathise more with the protagonistsemotions and attitudes.

The close ups within this music videoallow the audience to gain a closeproximity to the character and develop arelationship with him. U&G theory can beapplied here as the audience is engagingwith the variety of emotions of theprotagonist and eventually can associateto him.

This developing relationship betweenprotagonist and audience is played uponheavily throughout this music video, it ishighly affective and is something we willincorporate into our final product.


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Similar to Snow Patrol Chasing Cars, there are a variety of shots within TheScript The Man Who Cant Be Moved which connotes the concept of isolation.There is consistency throughout the music video of a variety of shots which capturethe protagonist walking along a road alone and him looking lost. Cultivation theorycan be applied here as the audience is being submerged to this idea of lonelinessover a period of time which is the duration of the music video.

The narrative of this music video plays upon a man who is searching for something that he cannot find. The jump cutting of different shots disorientates theaudience and they are forced to also feel lost with him. Rhythmical editing of shotsare also used so that the audience can feel bewildered and on edge which isintertextual with the protagonist


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Conventional to the soft rock genre, thismusic video presents the musicalinstruments used to produce the sound.

The band and instruments are presentedthroughout the entire music video. Thisconsistently familiarises the audience withthe band and also the use of instrumentsalso engages the audience as there areclose ups and extreme close ups of theseinstruments being played. This would allowthe audience to engage and identify withthe band (U&G theory) and therefore theaudience will show a stronger interest withinthe band. Alternating the sound from diegetic to nondiegetic is a clever way to divert away fromthe narrative being played throughout themusic video and allows the audience tofocus more on the band and the musicrather than the narrative being acted out.

This is conventional to the genre as mostalbum covers and magazine adverts include

the musical instruments iconic to the genre,e.g. drums guitar.


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Adele Chasing Pavements is also a music video containing many generic conventions peoplewould expect to find in soft rock music videos. Throughout the music video there is a consistentand clear narrative which the audience can clearly follow. The narrative is presented through avariety of shots, especially long and establishing shots, this initially sets the atmosphere andscene and allows the audience to gain a clearer understanding of the narrative which is being putacross. The editing of these shots throughout the development of the narrative are slow cuttingand there are not many jump cuts, however the cutting of shots is rhythmical to the audio, when

the audio is slow and tranquil, the cuts are slow and there are a use of transitions to present theslow pace of the narrative, however when the tempo of the music increases, the cutting betweenshots become sharper this helps to build pace and tension.The mise en scene within this music video is relatively similar to the previous music videos I havealso analysed. The clothing is simplistic and the colours used are also simplistic. Pathetic fallacycan also be connoted to simplicity as in the videos it has always been mundane weather, egcloudy, limited sunlight, rainy and dark. This could connote the mundane atmosphere and also thenegative emotions which the protagonist may be experiencing throughout the narrative


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Including the artist within the narrative is also another generic convention for the soft rock genre. It allowsthe audience to connect and identify more with theartist, this can be an application of the Uses andGratification theory as the audience have becomemore engaged with the music video and can further

gratify as they have felt more emotionally attached toher. The shots used when presenting the artist aremainly midshots, close ups and extreme close upsthis also allows the audience to feel closer to theartist as they can see more clearly the emotions andexpressions of the artist. This increases the proximitywith the audience and the artist. Allowing them to feelas if they are connecting more with her since theycan see and understand her emotions.There are also many close-ups and extreme closesups of the artist in depth of field. Anything else in theframe appears to be blurred and not in focus, thiscould connote that the artist is of main importance

above the narrative, as she also appears to be in thecentre of the rule of thirds in most frames. Thisdominancy over the frames also forces the audienceto develop a relationship with the artist as she isfrequently appearing. This could be an example of the Hypodermic needle theory as the artist isinstantly present through close ups at the beginningof the music video and is a consistent themethrou hout

ANCILLARY MUSIC VIDEO

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