Anchor Advert Pitch

Anchor Whipped Cream

The advert will feature diff erent groups of children receiving Anchor whipped cream making them happy.

Advert Content

The children will go from sad to happy when their parents bring the whipped cream out.

Target audience: Parent with

younger children roughly between

4-12.

Target Audience

Message of the advert will be

that a little squirt can make anyone happy.

The advert will make the target

audience (parents) think about making their children

happy and buy it as a treat.

Mood Board (Locations)

There is a range of locations that I will be using.

Lines Of Appeal

Happy Families

Successful Marriage and Love

Nature and The Natural World

Childhood and Nostalgia

Persuasive Techniques

ImagesEmotive language

Facts