1. 1. ADVERT PITCH
2. 2. Organisation American Heart Association Life is why
3. 3. General Aim What am I hoping to accomplish? How will my advert help people? Can you only help yourself?
4. 4. Target Audience 15 to 19 year olds Male and female No specific social class Values Lifestyle Primary/Secondary- Audience
5. 5. Primary Research Focus group Questionnaire
6. 6. Secondary Research Statistics Organisation Help
7. 7. The Message Exercise Eat healthy Live a healthy lifestyle
8. 8. Form Of Advert Documentary Realism
9. 9. Story Or Narrative Beginning Middle End
10. 10. Distributing My Advert E4 ITV Channel 4 Channel 5
11. 11. Ethical Constraints
12. 12. ANY QUESTIONS?