WORLD RUGBY SEVENS SERIES...On pitch and pitch side branding Big screen advert Match Ball Delivery...

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WORLD RUGBY SEVENS SERIES2019 Series Roadbook


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Contents

1. DHL & WRSS 2020

• Partnership Overview

• 2020 Series calendar

2. DHL & WRSS Partnership

• Partnership Benefits

• Strategic Approach

3. Activation for Business Value

• Tickets & Hospitality

• Content & Communications

• Branding

• Global Activation

• Media & PR

• Merchandise

• Access to Players & Trophy

• Employee Engagement

• Local Campaigns & Promotions

• Global Rugby Campaigns & Promotions

4. Activation Support

• Toolkit

• Logo & designation guidelines

• Imagery & footage guidelines

• Approvals

• Activation process

• Activation timeline

• Spending & compliance guidelines

• Post activation feedback

5. Useful contacts

6. General Information

• Rugby Sevens – Fast Facts

• The Series – at a glance

• 2020 Participating teams

• WRSS 2019 by Numbers

• DHL IPA winners 2019

World Rugby Sevens Series Roadbook | 2019/20


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DHL & WRSS PARTNERSHIP• Partnership overview

• 2020 Series calendar

• Partnership benefits

• Strategic approach



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Partnership overview

In the fast growing and exciting world of international rugby, the HSBC World Rugby Sevens Series is rapidly becoming the

must-see event for audiences around the globe.

During the course of 12 thrilling international tournaments, 16 national men’s teams and 12 national women’s teams compete

to accumulate points at every event. The men’s and women’s teams which achieve the most points throughout the Series are

awarded the respective Series trophy at the final tournament of each season.

DHL is proud to be the Official Logistics Partner for the HSBC World Rugby Seven Series since 2015, supporting the delivery of

the tournaments as the Series criss-crosses the globe. As Official Logistics Partner, DHL’s partnership with the HSBC World

Rugby Sevens Series helps showcase DHL to the world.



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2019/20 Series calendar

Tournament Men's Women's

Colorado, USA 5-6 October 2019

Dubai, UAE 6 -7 December 2019 5-6 December 2019

Cape Town, South Africa 14 - 15 December 2019 13-15 December 2019

Hamilton, New Zealand 25 - 26 January 2020 25-26 January 2020

Sydney, Australia 1 – 2 February 2020 1 – 2 February 2020

Los Angeles, USA 29 Feb – 1 March 2020

Vancouver, Canada 7 – 8 March 2020

Hong Kong 4 – 5 April 2020 3 – 4 March 2020

Singapore 11 – 12 April 2020

Langford, Canada 2 – 3 May 2020

London, England 23 – 24 May 2020

Paris, France 30 – 31 May 2020 30 – 31 May 2020


Note: for further details on the Series including teams competing etc, please see the final section – General Information


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Promotion &

Activation

Tickets and

hospitality

Tournament Branding

Brand integration in

official materials

and channels

Usage of WRSS logo,

imagery & footage

▪ Contractual Tickets and

private hospitality area

▪ Contractual general

admission tickets

▪ Right to purchase

additional tickets &

hospitality packages

(subject to availability)

▪ On pitch and pitch side branding

▪ Big screen advert

▪ Match Ball Delivery mechanism

▪ Logo included across

tournament branding, such as

media wall

▪ Broadcast integration –

branded VT’s, opening &

end frames

▪ Use of designation, logo,

imagery and imagery.

▪ Prior approval from World Rugby

is required

▪ Match imagery and footage

provided by World Rugby

▪ Across all World Rugby digital

& social media channels

▪ Integration into print materials

▪ Integration on World Rugby

TV

Partnership benefits – overview

▪ Opportunity to have a unique

activation concept for the

duration of the Series

▪ Fan activation space available

at all tournaments

▪ Player and trophy access

TV and

visibilitydigital



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Partnership benefits – in detail

• DHL has the right to use a composite

logo to promote the partnership with

WRSS.

• DHL has access to match imagery

and footage on the provision it

adheres to WRSS rights and

restrictions.

USE OF WORLD RUGBY SEVENS SERIES IMAGERY & LOGO

BRAND INTEGRATION UNIQUE SERIES PROMOTION

• Opportunity to develop a dedicated

page on WRSS website.

• Content posting opportunities across

official WRSS social media channels

- Facebook, Twitter, YouTube and

Instagram.

• Branding within print materials,

including an ad in official

tournament programmes.

▪ DHL has the opportunity to develop

a unique award for the entire Series.

This is the DHL Impact Player

Award.

▪ The IPA award is promoted across

all comms on DHL and World Rugby

digital and social channels,

broadcast and onsite branding

assets.



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Partnership benefits – in detail

▪ DHL receives pitch side branding at

WRSS tournaments, including LED,

perimeter boards, toblerones and

pitch painting.

▪ DHL logo included within

tournament artwork, such as media

wall, winners arch, ATL creative etc.

TOURNAMENT BRANDING TICKETS & HOSPITALITY

• The DHL & WRSS partnership gives

you access to tickets and hospitality

at events.

• DHL has the right to purchase

additional tickets (subject to

availability).

• Player and trophy appearances for

usage in the DHL hospitality suite.

• DHL has the right to manage a fan

activation at each tournament.

• DHL can also offer fans premium

giveaways, such as clapper banners.

• Opportunity to implement one

unique activation concept for the

duration of the Series, such as Match

Ball Delivery van.


PROMOTIONS & ACTIVATIONS


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Strategic approach

Create engaging content assets that appeal to rugby fans, add to their experience and further reflect DHL’s own qualities of excellence, personal commitment, precision, speed and teamwork.

Consumer Engagement

Opportunity to use WRSS events to invite customers and provide them with a unique DHL experience.

Quality experiences

Use the partnership as a motivator to engage employees and build pride amongst staff.

Build pride amongst employees

Objectives

• Reinforce DHL’s brand leadership

and positioning in the world of

Rugby

• Build relationships with existing

business partners and generate

new business opportunities

• Generate content for global

storytelling and brand

emotionalization

• Engage and reward employees



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ACTIVATION FOR BUSINESS VALUE

• Tickets & hospitality

• Content & communications

• Branding

• Global activation

• Media & PR

• Merchandise

• Access to players & trophies

• Employee engagement

• Local campaigns & promotions



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Tickets & hospitality

• DHL’s partnership with World Rugby Sevens enables you to treat your customers to a fun day at one of the most exciting rugby experiences.

• Travel and accommodation costs of guests should not be taken out of any activation budget. All such fees must be covered by the local country / sales T&E budget or by the guest personally.

Please contact the DHL Activate Hotline for more information: [email protected]

• 24 VIP Hospitality tickets per day* at each of the WRSS tournaments (where possible, these will be in a private corporate box)

• Right to purchase additional hospitality tickets – subject to availability

• Car Park passes may be available on request, and on a case by case basis

• 20 General Admission (top category) tickets per day* at each of the WRSS tournaments

• Right to purchase 50 additional top category tickets

Total ticket allocations may vary for some tournaments due to local partnerships and separate contractual tickets.


CORPORATE HOSPITALITY

GENERAL ADMISSION

mailto:[email protected]


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Below is an example of a typical schedule for each day of the Tournament – variations will apply.

Example tournament schedule


Saturday Sunday

09:30 Gates Open 10:00 Gates Open

10:00 Hospitality Opens 10:30 Hospitality Opens

10:30 – 13:30 Matches 1-8 10:30 – 13:30 Matches 25 – 32 (Challenge and Cup Quarter Finals)

11:30 – 12:30 Brunch Served 11:30 – 12:30 Brunch Served

13:30 Entertainment 13:30 Entertainment

13:30 – 15:00 Lunch Served & Trophy/Player Appearance 13:30 – 15:00 Lunch Served & Trophy/Player Appearance

13:30 – 16:30 Matches 9 – 16 13:45 – 16:45 Matches 33 – 40

16:30 Entertainment 16:45 Entertainment

16:45 – 19:45 Matches 16 – 24 17:00 – 18:30 Matches 41 – 44 (Play Offs, Challenge And Bronze Final)

17:30 – 20:00 Dinner Served 18:30 Interval

20:00 Hospitality Closes 19:00 – 19:30 Match 45 (Gold Cup Final)

19:30 Presentations

17:30 – 20:00 Dinner Served

20:00 Hospitality Closes


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Content & communication: DHL Impact Player Award


• The DHL Impact Player Award (IPA) aims to recognise the players making a difference in all areas of the game and corners of the pitch, showing that it isn’t all about the players who score the tries.

• The IPA Award is a statistical analysis of individual player performances measured against four criteria. On execution of certain skills, points are awarded based on the level of impact of the skill - Off-Loads 2 points, Carries 1 point, Line-breaks 3 points, Tackles 1 point. Each player gets a total score which is tracked on the DHL Performance Tracker.

• At the end of each individual tournament the winner is announced for both Men’s and Women’s, where they are presented with a DHL IPA trophy.

• An Overall Series winner for both the Men’s and Women’s is awarded the DHL IPA trophy at the Series Awards, following the final tournament.

OVERVIEW

2019 DHL IPA CONTENT

• DHL IPA will once again be the key content theme for the 2020 Series.

• IPA content for each tournament will include preview edits using match footage and graphic overlays.

• A winners graphic will be shared post tournament to highlight the DHL Impact Player of the tournament.

Impact Player Award metrics

Tackles 1 point

Line breaks 3 points

Offloads 2 points

Carries 1 point


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Content & communication: key digital channels


Features of the WRSS partnership and fan content can be found on owned and partner channels

DHL.com/Rugby

▪ Relevant generic information regarding our partnership with WRSS.

DHL IN MOTIONInMotion.dhl

▪ News and editorial content

▪ DHL IPA Award story-telling

▪ Video content

DHL SOCIAL MEDIA

▪ The DHL Rugby page on Facebook and Twitter have large audiences and regularly post content related to all DHL Rugby global and local partnerships.

▪ DHL Rugby Instagram launched in July 2018. Continuing to grow the Instagram audience is a key focus for the upcoming Series.

▪ The web addresses of the channels may be used across marketing comms.

WORLD RUGBY OWNED CHANNELS

• DHL branding and content

on a dedicated page on the

WRSS website.

• Delivering IPA updates,

video content and articles

• WRSS App

• Facebook, Twitter,

Instagram & YouTube

DHL Rugby social media facebook.com/DHLRugby

@DHLRugby on Twitter & Instagram

DHL Rugby InMotion InMotion.dhl/rugby

World Rugby Social Channels www.facebook.com/worldrugby7s and

@WorldRugby7s on Twitter & Instagram


15World Rugby Sevens Series Roadbook | 2019/20

OVERVIEW

• This Series we want to recognise and reward the rugby volunteers

(DHL Try Makers) in the local communities – the people who work

behind the scenes to make a positive impact at their club, school,

community.

• Global team will work with each of the local markets to identify the

Try Makers in each tournament location. One person in each

location will be titled the DHL Try Maker.

• From the 12 DHL Try Makers (one from each tournament), one

lucky DHL Try Maker will win 2 x tickets to a tournament of their

choice in the 2021 Series, including flights and accommodation.

Content output

• Content feature: DHL Try Makers interviewing them and their peers to

shine the light on them and the positive impact they are

• Content feature: DHL Try Maker Series winners experience in Paris

• InMotion article for each DHL Try Maker

Additional content: DHL Try Makers


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MEDIA BACKDROP

Branding

• 3x Pitchside Boards (9m x 1m)

• 2x Pitchside Toblerones (where space allows)

• 1x DHL logo in Try Zone area

• 10 x 30 second spots on stadium screens (5 x per day where applicable).

• Full page advert in the Event Programme.

• Sponsor announcements on the stadium PA system.

• DHL logo included in the media backdrop for each event (12.5% share)

• Remote Controlled DHL Van delivers the Official Match Ball on to the pitch at the start of each match excluding the final 5.

• The MBD van is picked up during broadcast which generates additional value.

Please note: all ATL and branding artwork for the WRSS is created centrally by the DHL Express Global Sponsorship Manager, or World Rugby or tournament organizers. Approval is managed by the DHL Express’ Global Sponsorship Manager (see examples on following pages).


ON PITCH AND PITCHSIDE BRANDING

MATCH BALL DELIVERY MEDIA ADVERTISING


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Tournament branding examples



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• DHL branded clapper banners will be offered to all markets.

• The creative on the front of the banner promotes the DHL Impact Player Award.

• There are designs on the back of the banners – ‘TRY’ and ‘I LOVE RUGBY’.


CLAPPER BANNERS

Global activation

• At every World Rugby Sevens Series event, DHL has a dedicated display area to conduct interactive and engaging activities with the fans

• An activations toolkit is available to markets. Toolkit includes additional activation ideas and concepts which you may like to manage locally. All final concepts need to be reviewed and approved by the DHL Express Global Sponsorship team, World Rugby and the host unions.

• At the start of each game (except the final five), the Official Match Ball is delivered by a remote controlledDHL van onto the pitch – DHL Match Ball Delivery van.

• The vans generate additional media value when picked up in broadcast and always popular with fans, players and commentators.

MATCH BALL DELIVERY VAN


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MEDIA ACTIVITIES WITH WRSS

Media & PR

Supporting tools

• World Rugby Sevens Series media kit is available for download

from the Brand Hub.

• Media assets include:

• Imagery & Video Content

• Supporting information on the DHL Impact Player Award


Should you wish to develop further media and PR activities around this partnership, please contact the DHL Activate Hotline: [email protected]



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Merchandise


HOW TO ORDER AND USE

Dual branded merchandise is available for:

• Customer/employee gifts

• Promotion giveaways

Merchandise items with new designs include:

• Sublimate polo

• Cotton polo

For all enquiries or requests please contact the DHL Sponsorships

Hotline: [email protected]

• Event giveaways

• Event material

Please note: if you wish to create additional merchandise items locally these will require approval from the activation team via the DHL Sponsorships Hotline.

• Cap

• Midi balls



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PLAYER APPEARANCES

Access to players, trophy & ambassadors

• As part of the global contract, 3x players from one team will be scheduled to visit the DHL Hospitality suite for the purposes of meeting guests, Q&A and signing session.

• The players will appear for a minimum of 20 minutes

• Team allocations will be confirmed ahead of the Series start.

• Players will be confirmed in the week prior to each tournament.

• The Men’s and Women’s Series trophies will be available for DHL use within the DHL Hospitality Area for one hour per day.

• We typically request the trophy appearance coordinates with the player appearance timings.

• This Series, we will work with individual markets to identify rugby talent/ambassador to work with for office visit, hospitality hosting etc.

• We will ensure the ambassador is relevant for your audience – social channels, customers, employees etc.

• Additional ambassadors may be available through World Rugby for a select number of tournaments.


TROPHY APPEARANCES DHL RUGBY AMBASSADORS


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• Our staff are our greatest brand ambassadors, and our global partnerships are a fascinating and lively platform on which to engage our employees.

• Some ideas for internal activation include:

• Use of DHL Rugby Ambassadors, for a pre-event visit to the office, and meet and greet with staff

• Promotion to choose the two MBD van operators for the local tournament (promotion template and video footage available)

• Use of partnership facts, figures and insights to create quizzes for internal competitions

• Use of Rugby theme for driving internal campaigns or HR programs

• Use of merchandise or tickets as campaign incentives or for reward and recognition of outstanding performance

For more information or ideas please contact the DHL Sponsorships Hotline: [email protected]


BUILDING BRAND AMBASSADORS WITH RUGBY SEVENS

Employee engagement



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DRIVING BUSINESS VALUE

• Promotional activities such as competitions can be used as a means of promoting DHL’s status as Official Logistics Partner of HSBC World Rugby Sevens to reinforce our industry expertise, our brand ideals, attract new customers and reward existing ones.

• The use of World Rugby Sevens experiences, including tickets & hospitality for promotional purposes, is a great way to leverage the partnership beyond the hosting of a select number of customers.

• An e-DM campaign can be implemented with minimal spend, helping to stimulate additional business either through an existing customer base (upsell, cross-sell, stimulate lapsed customers) or to achieve lead generation through a new potential customer base (as a wider public promotion).

Please refer to the guidelines provided in the Approvals section of this Roadbook. Further information can be found on the DHL Activator, or by contacting the DHL Sponsorships Hotline: [email protected]


Local campaigns and promotions



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ACTIVATION SUPPORT

• Toolkit

• Logo & designation guidelines

• Imagery & footage guidelines

• Approvals

• Activation process

• Activation timeline

• Spending & compliance guidelines

• Data principles

• Post activation feedback



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EVENT COLLATERAL & IMPLEMENTATION

Toolkit

• DHL Rugby Facebook,

Twitter & Instagram

• DHL InMotion

• DHL YouTube

World Rugby Sevens Series

• Website

• App

• Facebook, Twitter &

Instagram

• 2019 Series toolkit materials are available to download from the DHL Activator for local use. They can be accessed via the following path: DHL Activator > World Rugby Sevens Series

• Locally created materials must be approved by the Global Sponsorship Manager, DHL Express & World Rugby in advance. Please see the approvals page and contact the DHL Sponsorships Hotline for advice: [email protected]

• Programme Advert

• Web Banners

• Big Screen

• LED 30 seconds

• Perimeter Boards

• Key facts

• Media Q&A

• Logistics details and

infographics

• Tournament logos

• DHL Impact Player

2019 winner profiles

• Player imagery

• Schedule & ticketing

information

• Save-the-date /

invitations

• Poster & Pop-up

Banners

• Onsite Activation Kit

• Merchandise /

Giveaways


TOOLS FOR ACTIVATION

ADVERTISING MEDIA RELATIONSDIGITAL & SOCIAL

PLATFORMS



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OFFICIAL LOGO & DESIGNATION

Logo & designation guidelines

Logo

• The official World Rugby Sevens Series and DHL composite logo should be used on promotional materials and communication.

• The composite logo must only be used in the portrait version.

• The DHL logo must be positioned below the WRSS logo.

Designation

• DHL’s designation is Official Logistics Partner of HSBC World Rugby Sevens.

References to HSBC World Rugby Sevens Series

• All references to HSBC World Rugby Sevens should include HSBC as the Title Partner of the Series.

• When referencing an individual tournament, be sure to use the full event name and correct tournament logo.


Men’s Series composite logo

Women’s Series composite logo


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USE OF IMAGES & FOOTAGE

Imagery & footage guidelines

• Imagery must feature a minimum of 3 players from 2 teams – no one player to be featured more prominently than another.

• No more than 3 minutes of footage from any individual match.

• All use of imagery must be such that DHL is clearly associated with the Series rather than with any particularly participating union and/or team.



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APPROVAL GUIDELINES

Approvals

• All World Rugby Sevens related promotions / communications require approval from the Global Sponsorship Manager (DHL Express), World Rugby and DHL Corporate Brand services team prior to production and/or publication.

• Approvals may also be needed from local Unions and Players so time should be allowed for this.

• You should allow five working days minimum for feedback for approvals, extra time for changes to be made, and the revised artwork to be approved.

• Please send all WRSS artwork to DHL Sponsorships Hotline for approval: [email protected]





Partnership activation process

Centralize ActivateEngage On Brand Feedback

Global Team Process

Development of activation program &

tools, facilitate smooth running of global properties

“Centre of excellence” holding

knowledge of what is achievable and how

2 way flow of information through

‘The Hub’

Empower the regions / countries to deliver

Understand how to engage and why it is

important to leverage the global assets

Give background as to the DHL sponsorship

of the property

Excite and inspire people to want to

activate even if the global property

doesn’t appear live in their country

Support countries by providing ideas how to

leverage the global assets on a local level

Provide an exceptional library of tools on the

DHL Brand Hub that the countries can use and help guide them in the

process

Provide event breakdown guides for planning their event

locally

Use DHL Activate Hotline to provide

support

Give countries approved artwork and imagery from central

sources

Provide do’s and don’ts that stipulate exactly what can and

can’t be done

Launch procedure for anything that falls outside the set of

parameters

Provide central branded range of merchandise by partnership for

country purchase

Feedback against KPIs to capture

consistent content & measures after events

sent to Global Sponsorship

Manager

Case study library that other regions/

countries can use for inspiration and

guidance

Share best practice examples and

partnership updates via monthly Activate

newsletter


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Stage #1: ActivationPlanning

Stage #2: PromotionalActivity

Finalize overall Country Activation Plan with DHL Global & Regional liaison contact

8-10 WKS BEFORE10-12 WKS BEFORE 6-8 WKS BEFORE 4-6 WKS BEFORE 1-2 WKS AFTER

Direct mailers to selected customers

E-DM blast to retail customers with discount shipments

Invoice inserts

Media plan (local) activated including but not limited to:

Print ads

Feature story

Press release on partnership

Invoice inserts

Website feature

Use of partnership logo and promotional materials (as giveaways) in internal activities

ACTIVITY WEEK

Event planning – booth, on-site, etc.

Sales internal engagement – briefing, agreement on participation

Event program

Premium items / giveaways

Objectives, roles & responsibilities

Issue invitations to customers

Face-to-face customer visits

Post activity report

Follow up on leads secured during the event

Sales visit on potential leads

Thank you gift for guests (e.g., photo book)

On-site event

Goody bags

Detailed program

Below is a time-lined guide developed for countries as a base when developing local-activation plans.

Stage #3CustomerEngagement

Stage #4:Media & PR

Stage #5:CustomerHospitality

Stage #6: PostEvent

Country activation roadmap


HOW TO PLAN


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Activation timeline

Q3 Q4

2018 2019

TOOLKIT REFRESH

PREPARATION WITH WORLD RUGBY, TOURNAMENT ORGANISERS, COUNTRY TEAMS

ONSITE ACTIVATION - DEVELOPMENT

UAE SA AU

Q1 Q2

CA

DIGITAL & SOCIAL MEDIA COMMUNICATIONS

TICKETS & HOSPITALITY

CONTENT DISTRIBUTION

UAE AU

DISPLAY

ACTIVATION PLANNING

DISPLAYDISPLAYDISPLAYDISPLAYDISPLAYDISPLAYDISPLAYDISPLAYDISPLAY

NZ USA FR

FR

UKSG

CA

HK

USA


FRNZSA HK


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MAXIMISING VALUE

Activation spending guidelines

Whether you are provided with activation funding from your global Business Unit office, regional marcomms, or allocate

local revenue to partnership activation, the following spending guidelines should be followed to ensure maximum

leverage is achieved:

• Consider spend vs. reach/value/achievement of objectives – a greater % of budget should be spent on activities that

will deliver more value, especially if delivering additional revenue.

• Focus less spend on customer hospitality (smaller impact, compliance considerations), and put more spend/effort into

other areas to drive value - such as PR, public promotions, customer direct marketing campaign etc.

• At least 10% of the activation budget should be spent on a PR/media relations activity, such as a media briefing, a

behind-the-scenes tour etc.

• Consider collaborations with other Business Units as well as other event sponsors to share costs.

Further consideration should be given to:

• Extent of previous activation undertaken

• Ability to activate via customer base and staff locations in the vicinity of the event

• Cost of activation implementation in-country


MAXIMISING BUDGET


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• Since 2008, the Group has an “Anti-Corruption and Business Ethics Policy” which requests prior written approval by the

Compliance Officer for hospitality and entertainment events which go beyond the policy, i.e., benefits in the business

setting above a threshold of 250 EUR per invitation.

• In light of recent legislation around the world and the increased awareness for this topic in the Group’s business

environment, DPDHL’s Compliance Organization is introducing a slightly revised policy and corresponding approval

process.

• Gifts and entertainment are generally an accepted way of building and maintaining business relationships. However,

certain invitations may be viewed as a bribe.

• Under most laws, a gift, hospitality or entertainment is critical if made to influence business decisions or if perceived as

improper inducement. Fines and monetary penalties may be severe for Express, the Group and individuals

(imprisonment may also be a consequence).

• In addition, practices are changing. Some customers are requesting us to refrain from inviting their employees in order

to avoid any potential conflict.

• The chart on the following page provides guidelines regarding gifts, entertainment, hospitality and sponsoring events.

• Key elements are the proper approval process and the exclusion of public officials and customers who we are

negotiating with (incl. tender processes).

• The customer approval template to apply for exceptions to the compliance guidelines can be accessed on the DHL

Activator, for submitting online to the Global Compliance Office


OVERVIEW

Compliance guidelines


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WORKING WITHIN GIFT LIMITATIONS

Anti-Corruption and Business Ethics Policy (Section 3) New Section 4

Permission Gifts Hospitality Entertainment Sponsored Events

Not permitted > 100 EUR, permissible only

with prior written approval

of GCO or BU Compliance

Officer (see

Section 3.2 / 3.6)

> 250 EUR, permissible only



Officer

(see Section 3.2 / 3.6)




Officer




of Compliance (GCO or BU

Compliance Officer)

(Section 4.5 / 4.6)

May be permitted after

Cost Center approval

< 100 EUR,


< 250 EUR


< 250 EUR


< 250 EUR

(see Section 4.3)

Permitted – specific

approval not required

nominal value such as

calendars and other

promotional giveaways

(see Section 3.1)

reasonable; normal business

setting

(see Section 3.1)

n/a < 100 EUR

(see Section 4.2)

Note: In addition to the above summary the DP DHL Anti-Corruption and Business Ethics Policy applies and must be considered.

To distinguish gifts, hospitality, entertainment and sponsored event offers that strengthen business ties from bribes, please

refer to the following summary chart of the Approval Concept in the revised Anti-Corruption and Business Ethics Policy:




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DHL will apply the following rules to approve and monitor entertainment / hospitality events with an external component (e.g. Sponsored Event, Cultural or Sports Events, Dinner etc.) that go beyond the EUR250 threshold per invitee: [Not included are “pure” DHL events such as HUB Openings, Business Awards, etc.]

1. Principles laid down in the DP DHL Code of Conduct / Anti-Corruption and Business Ethics Policy must be considered.

2. No violation of applicable local laws or regulations.

3. Hierarchic level / status of the invitee must be proportionate / appropriate to the event.

4. Should not form a pattern or series of events (no more than one per person per year)

5. Standard compliance letter to customer / customers acknowledgement that invitation does not violate their own internal policies and guidelines (or reference with the invitation: “By accepting this invitation we assume that you have the full agreement from your company to attend and that it in no way infringes your own company policies.” )

6. No motivation to influence pending business decisions / no pending bids.

7. Must not be Public Officials.

8. Invitees must be hosted / accompanied by appropriate DHL personnel and where possible events should include customer information (aspects on products/service, discussion forums, lectures, facility tours etc.)

9. Requests for exceptions must be on the standard template and all fields need to be completed:

• Costings must be genuine and comprehensive (e.g. Transport + Meals + event +hotel etc.

• Spouses / partners should not be included and if approved only in very exceptional circumstances

• Hosting and attending DHL Personnel should also be listed on the template

10. All invitations (can be summarized per event) must be approved in writing Prior to the event by the Country Manager and the relevant Regional CEO, with notification to the relevant BU Compliance Officer.

11. A record of all approved Exceptions must be forwarded to the BU Compliance Officer and also kept on file / stored locally for possible future audit purposes.

12. All staff requesting or approving specific corporate hospitality must have concluded the web-based DP DHL Anti-Corruption Training on my learning world (www.mylearningworld.net)

13. If in doubt, please ask




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• Our partnerships provide a great opportunity for

all countries to maximize DHL brand

recognition through a 360° integrated

marketing approach delivered internally as well

as externally

• Following your activation of the partnership,

please submit an overview and details to the

Activate Hotline.

• Your feedback will enable ongoing evaluation of

our Partner Program, as well as share ideas

amongst colleagues for improved activation.

• In submitting your activation details, it is

important to include such information as shown

in the matrix opposite.

Overview Quantitative Metric Qualitative Metric

Events executed (including venue, date, audience, presentations given incl. any business topics covered)

No of eventsUsage of tools on DHL Activator (downloads and page views)

Did you use the DHL Activation and/or Ticketing Hotlines?To what extent did you use/promote unique assets and new tools

Hospitality used –type of tickets etc

No of customers hosted for hospitalityIncreased Share of Wallet (in % terms) estimated

Comments re customers in general due to partnership involvementCustomer feedback following hospitality

Promotions implemented (external public or customers only) e.g sales offer to customers, public ticket giveaway

No of contacts sent toNo of leads generated (and qualified to next stage)DM activity if relevant - CTR (%) and/or no of registrationsCustomer wins attributable (in Euros)No of giveaways (and type used)

Feedback from winnersFeedback from sales re business impact, customer wins etc

Media activity undertaken

No of media hosted for briefingsMedia coverage - number of unique mentions, EAV (in Euros)

Quality/positioning of media outlets covering story

Employee engagement activities held

No of staff hosted for eventsReach of staff promotions e.g. courier or sales incentive – no of staff, entries

Staff engagement, interaction -overview of activities, details re promotions, feedback

Brand exposure achieved,advertising purchasedIF APPLICABLE

No of advert insertions (print, magazines/press)Online activity if relevant - no of hits, no of unique visitors, no of page views, CTR (%):Brand awareness and recall (if relevant market research is done in the country)

Comments re image/credibility enhancement in the local marketComments re level of visibility “on the ground”


Submitting post activation feedback


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USEFUL CONTACTS



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Useful contacts

Always there to support you!

Following the downloading and viewing of information from the DHL

Brand Hub, the DHL Sponsorships Hotline is your first point of

contact for all other questions regarding partnership activation:

[email protected]

Useful contacts• Ticket Enquiries: [email protected]

• Global Sponsorship Manager (DHL Express) Fiona Taag:

[email protected]





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GENERAL INFORMATION• Rugby Sevens – Fast Facts

• The Series – at a glance

• 2020 Core Teams

• Key Facts

• 2019 DHL IPA winners



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Rugby sevens – Fast facts

Background

• Invented in 1883 by a Scottish butcher called Ned Haig

• Played by Men & Women on a full size Rugby pitch

• Will be played at the Rio 2016 Olympic Games for the first time

• The ball is carried in hand – it can be kicked forwards but must be passed backwards out of the hand

• Try = 5 points

• Conversion = 2 points

• Penalty / Drop Goal = 3 points

• To score a “Try” by grounding the ball over opponents try line

Objective

In game points

Players

• 7x players each side

• 3x Forwards / 4x Backs

• 5x substitutes permitted per match

• A game of 2x halves

• 7 minutes per half

• 1 minute break at halftime (1 minute in the Final)

• Extra time (Final Only) is played in 5 minute blocks. First team to score wins

Match length

• Win = 3 points

• Draw = 2 points

Match points

• Loss = 1 points

• No Show = 0 points



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The Series - at a glance

• The HSBC World Rugby Sevens Series consists of 10 Men’s and 8 Women’s tournaments held around the globe, where national Sevens teams compete for series points at each round.

• An overall champion is crowned at the end of the season based on points accumulated throughout the ten events (Men’s) and eight events (Women’s)

Locations

• This Series, the Men’s tournament in the US will move from Las Vegas to Los Angeles.

• The Women’s series expands to 8 tournaments (from 6 in 2019).

Teams

• There are 16 'core' Men’s teams who participate at each round of the Men’s Series.

• There are 12 ‘core’ Women’s teams who participate in the


OVERVIEW


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Partnership structure

Term

• 4 Year Term (until end May 2023)

Designations

• Official Logistics Partner

• World Rugby Sevens Series Global Partner

Series partnership structure

Local Local Local Local

SERIESGLOBAL PARTNERS

SERIESTITLE PARTNER

LOCAL EVENT PARTNERS

TECHNICAL PARTNERS



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SOUTH AFRICA

ENGLANDAUSTRALIA

USASCOTLAND

ARGENTINA CANADA

SAMOAFRANCE

WALES

KENYA

SPAIN

JAPAN

FIJI

SPAIN

NEW ZEALAND


Core men’s teams – 2019/20

IRELAND


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ENGLANDAUSTRALIA CANADA

FRANCE

RUSSIA

FIJI

SPAIN

NEW ZEALANDIRELAND

USA

JAPAN


Core women’s team – 2019/2020

BRAZIL



2018/19 Series by the numbers

5Continents

14Cities

16Events

38 Teams

654Matches

120,500Clapper Banners distributed

25MBD van operators

3Employee events

1,353Grandstand guests

hosted

1,056Hospitality guests hosted

18DHL Impact Player winners

2.5mDHL Rugby Twitter Impressions

79.7mDHL Rugby Facebook Reach

3,553New @DHLRugby Facebook

Followers

442New @DHLRugby Twitter

Followers


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Tournament IPA Winner Nationality

Dubai Perry Baker, Maurice Longbottom, Ben O’Donell USA, Australia

Capetown Alamanda Motuga Samoa

Sydney Joe Perez Samoa

Hamilton Vilimoni Botitu Fiji

Las Vegas Connor Braid Canada

Vancouver Connor Braid Canada

Hong Kong Jeffrey Olouch Kenya

Singapore John Vaili Samoa

London Aminiasi Tuimaba Fiji

Paris Jean Pascal Barraque France

Series winner Justin Douglas Canada

Tournament IPA Winner Nationality

Glendale Alena Mikhaltsova Russia

Dubai Evania Pelite Australia

Sydney Michaela Blyde New Zealand

Kitakyushu Charlotte Caslick Australia

Langford Brittany Benn Canada

Biarritz Charlotte Smith Scotland

Series winner Alena Mikhaltsova Russia


Women’s

Men’s

DHL IPA winners 2018/19

WORLD RUGBY SEVENS SERIES...On pitch and pitch side branding Big screen advert Match Ball Delivery...

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