Analytics and-insight
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![Page 1: Analytics and-insight](https://reader033.fdocuments.us/reader033/viewer/2022051412/54c1e42a4a7959d1198b4577/html5/thumbnails/1.jpg)
Analytics and Insight8 Steps to a Better Website
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● Plaudit Design is…○ Web Strategy○ Custom Web Design○ Internet Marketing
Who is Plaudit Design?
Matt Dittbenner
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Questions● Are you currently using Google Analytics?● How often do you review analytics?● Do you ever compare any reports or metrics
to each other?● Is anyone else in your company interested in
these? Do you report these out to anyone?
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Building a Successful WebsiteMore
^
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Building a Successful Website
● More sales/revenue
● Better brand recognition
● Better brand perception
What is important to your business?
More
^
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Building a Successful Website
The website is just one part of your customer’s experience with your organization.
How does this impact your website?
More
^
● What role does it play in that experience?● How should the website contribute to your
company’s success?
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Building a Successful Website
What are the top 3 things you hope your website does for your audience? How do these help your company achieve “more success?”
How does this impact your website?
More
^
● Learn about our company.● Learn about our services.● Get in touch with us.
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SuccessfulMeasurement
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Successful MeasurementAnalytics is a tool that can help us discover the factors that impact website performance.
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Technique 1: Goals
● Choose meaningful goals
● Fulfilling a goal is a “conversion”
Set goals for key actions users should perform on the site.
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Technique 2: FiltersFilter out traffic from irrelevant visits.
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ABC’s ofGoogle Analytics
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ABC’s of Google Analytics● Acquisition - Are people getting to the site?
Where are they coming from?
● Behavior - What do they do on the site? What are they viewing? How do they interact?
● Conversions - Are visitors performing a business transaction?
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ABC’s of Google Analytics● Acquisition - Are people getting to the site?
Where are they coming from?
● Behavior - What do they do on the site? What are they viewing? How do they interact?
● Conversions - Are visitors performing a business transaction?
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Acquisition
● Source
● Medium
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Technique 3: CampaignsUse campaigns to assess external marketing efforts.
● Email Newsletters
● Printed Materials● Social Media● More!
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Technique 3: CampaignsUse campaigns to assess external marketing efforts.
● Email Newsletters
● Printed Materials● Social Media● More!
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Acquisition
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Technique 4: Webmaster ToolsGain access to additional SEO information.
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Technique 4: Webmaster Tools
This is one part of the page when click on “membership cards”
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Technique 4: Webmaster Tools
(These are from Webmaster Tools)
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ABC’s of Google Analytics● Acquisition - Are people getting to the site?
Where are they coming from?
● Behavior - What do they do on the site? What are they viewing? How do they interact?
● Conversions - Are visitors performing a business transaction?
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Technique 5: Site SearchIdentify information that visitors are looking for on your site.
Top five searches for the reporting period:
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Technique 6: EventsUse events to track actions that don’t trigger pageviews.
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ABC’s of Google Analytics● Acquisition - Are people getting to the site?
Where are they coming from?
● Behavior - What do they do on the site? What are they viewing? How do they interact?
● Conversions - Are visitors performing a business transaction?
![Page 26: Analytics and-insight](https://reader033.fdocuments.us/reader033/viewer/2022051412/54c1e42a4a7959d1198b4577/html5/thumbnails/26.jpg)
Technique 7: Goal FunnelsConfigure and use the funnel to optimize your goals.
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Technique 8: EcommerceConfigure eCommerce to better understand your services.
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Thanks for coming!