Where web analytics end and insight begins
23
The heatmapping tool you can trust.
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description
The world of analytics is evolving and new technologies and techniques mean that website data mining and reporting tools can now not only monitor performance but show how you can improve performance. Tim De Paris, CTO, Decibel Insight, presented at last week's Figaro Digital Marketing Conference about the value that this more insight-led approach to analytics can bring to marketers and business stakeholders and tools available to achieve this.
Transcript of Where web analytics end and insight begins
The heatmapping tool you can trust.
Framework
Question 1 What’s useful to stakeholders?
Question 2 What’s useful to you?
Question 3 What tools do you need?
Useful for whom?
A What is the problem?
B What questions do I need to ask?
Challenge your thinking
The success funnel
Conversion
Measurement
What people readValue per source
What makes them convert?
UX ContentTraffic
How do they interact?
Understandengagement
What people see
Visual insight
Multi-device heatmaps
Visitorplayback
Visitor identification
Clicks assigned
to content, not location
Works on dynamic
content and responsive websites!
2%
21%of clicks
18.6%Conversion
rate
< 50%of visitors
Most time spent
Primary CTA
25.1%Conversion
rate
Most converting
content
Most converting
time
The missing information
?Something is missing
The knowledge gap
Traditional ActionableVisual
Where analytics ends, and insight begins.
