Analysis of Questionnaire by Nisha Rait

1) What is your age?

What is your age?

16-2021-2627-3536-4040+

We handed our questionnaires out to 60 students in our school, therefore the age range is only from 16-20 yr olds

2) What is your gender?

what is your gender?

malefemale

We gave 30 questionnaires to males and 30 to females so that its is fair and equal and so that the final result is not gender biased

3) Which genre of music do you prefer?

Which genre of music do you prefer?

Hip HopRockAlternativeR&BIndieOther

From the results we found the majority of the audience prefer hip hop which is significant as our songs genre is hip hop therefore it shows there is a large target audience for hip hop music in the age group of 16-20. About 14% preferred r&b and the minority preferred rock

4) Are majority hip hop artists male or female?

Are majority hip hop artists male or female?

MaleFemale

From these results we can see that the majority of the audience believe that the majority hip hop artists are male rather than female. This demonstrates how the hip hop industry is male dominated

5) In a hip hop music video do you expect the artist to be the male character, or that there are two different individuals one being the artist and the other being the character in the music

video?

artist and characteronly artist

From this we can see the majority of the audience expected the artist to also play the male character. In our group there have been many disagreements over this issue, but from this we can see the majority would prefer the main artist to also play the main character, thus we will be using the same boy for male.

7) What kind of clothing do you expect the male character to wear?

brandedformalinformalbaggy

The majority here expect the male to wear branded clothing, which is then followed by informal. A similar amount expect the male to wear formal or baggy. As there is a mixed opinion and expectation for the clothing, we are considering having the male wear different outfits showing his different styles such as being urban to represent hip hop but also classy and sophisticated. The use of portraying brands in the video will portray money which is a hip hop convention so this will be a good convention to use.

8) How are women represented in the majority of music videos?

sex symbolmain char-actersame as the male

From these results we can see the majority of the audience think women are displayed as sex symbols in music videos and the minority of the video think woman are portrayed as the main character. In the hip hop industry its is typical to portray women as objects and sex symbols therefore we will be challenging this convention to portray our female character as a decent, sophisticated female.

9) What type lighting do you expect to have in our music video?

bright mediumdull

From the results we found the majority of the audience would expect to see bright lighting in our music video, and the minority of the audience expect dull. Most people expect bright lighting as the song is called “sunshine” so clearly it should be set in summer and be bright and vibrant. We will try to use bright lighting but this is dependant on the weather and time of day as it is winter and gets dark early our aim is to shoot early in the day so we can shoot the video in the sunlight

10) What sort of setting do you expect in a hip hop love song?

Real life setting (highstreet, parks)

club

in a house

From these results we found most of the people expect the setting to be in a club which links with our audience feedback video as from that we also found most people expect the setting to be in a club. Therefore we will definitely be using a club as a setting but also add extra settings