ANALYSIS OF EXISTING DIGIPAKS

ANALYSIS OF EXISTING DIGIPAKSDigipacks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. Digipacks can flip open like a book, or it can have three or more parts usually with images, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion.

The part of the digipack that holds the CD is made of plastic like a traditional jewel case. Digipacks were first created by MeadWestvaco, and their product, called Digi-Pak, is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic "digipack" came to be used to describe all soft CD packaging.

Digipacks pros and consThey look nice, and many bands and labels like to use them for aesthetic reasons

They're more expensive than traditional liner notes and jewel cases

The three section digipack sleeves opens up more design options because there is more room

Digipacks will rip and eventually the paper begins to peel apart and separate

Digipacks don't crack like jewel cases do The trays in digipacks break much more often then in jewel cases. The CD is not as protected since the outer portion of made of paper, so the teeth that hold the CD in place crack and fall out easily.

Digipacks can be more environmentally friendly than jewel cases because they can be made of recycled paper

When the teeth of the tray does break in a digipack, the CD falls out of the bottom of the digipack, because unlike jewel cases, there is nothing to hold it in.

Digipacks look great, but if you're just starting out and money is tight, looking for ways to cut your manufacturing costs is important. Stretching your budget to because you like digipacks aesthetically is not a good investment.

ANALYSIS OF EXISTING DIGIPAKSCD DigiPacks are especially popular in the music industry for CD albums as well as multiple CD disc sets. CD Digipaks give a product an expensive professional look and feel – especially when well designed CD artwork is combined with clever use of specialist print finishing options such as Matt Lamination, Spot UV or Embossing.

ANALYSIS OF EXISTING DIGIPAKS

The front of the digipak with have some aspect of what the artist represents and what their predominate genre is. The digipak will most likely embody and theme and a message about the artist image.

This links to emphasizing the artist brand image which increases the popularity of the artist. The digipak also exemplifies the artistic and creative approach the artist is taking throughout the music. For example if there’s some futuristic idealism conveyed in the lyrics or the visuals in the music video then the front cover wouldn’t be very contemporary but more obscure and abstract. All aspects of the digipak, brand image and music video are all interwoven together.

Digipaks benefit the artist and their music as its promotional aspect of the music industry which helps bring awareness to the artist thus selling the artist and encouraging consumers to buy and listen to their music. You could argue that buying a digipak establishes your loyalty to your artist