Amul

WEL COMES

You

A

M

U

L

Kaira Union, popularly known as AMUL,

is a co-operative and a democratic institution.

This co-operative is: of the farmers, by the farmers, for the farmers

and

managed by professionals appointed by the farmers

THE ORGANISATION

Unorganized and exploited farmers

Controlled by middlemen … establishment of Polson Dairy in 1929

Establishment of GBMS in March 1945 & award of Monopoly Right to Polson by Nov 15, 1945

Along with freedom movement of the country, a parallel movement of farmers led by freedom fighters like Sardar Vallabhai Patel, Morarji Desai and Tribhuvandas Patel led to the formation of Amul in 1946

MILK BUSINESS IN KAIRA

BEFORE AMUL …

THE BEGINNING …

Established 1946

With 2 primary village co-operative society

Less than 100 farmers

250 litres of milk

1948 THE FIRST PROCESSING PLANT OF KAIRA UNION

1955 FIRST DAIRY PLANT … 3900 LPD

Introduced Milk Powder and Butter into market

with brand name as Amul

Added along with Milk Powder and Butter, Baby Food, Cheese, Condensed Milk

1960 EXTENSION OF DAIRY PLANT

1965 SECOND DAIRY PLANT 5 LLPD

1973 CAPACITY INCREASED TO 7.5 LLPD

1996 THIRD DAIRY

CAPACITY: 12 LLPD

Artificial Insemination: genetic improvements through breeding and cross-breeding

Animal Husbandry: health care and prevention of diseases

Animal Nutrition: supply of balanced cattle feed, urea-molasses-blocks, mineral mixtures

Fodder Developments: distribution of seeds for development of green and dry fodder

Training & Education: clean milk production, business process, better animal husbandry practices etc

INPUT PROGRAMMES

Scholarship for children of farmersGroup Medical InsuranceGroup Accident InsuranceCattle insurance

Development of basic amenities in villages:village roadswater facilitiesschoolshealth centers etc

WELFARE MEASURES

Amul to-day … 2005

Turn over Rs. 600 Crore

Primary village co-operative societies : 1073

Farmer members : 600,000

Milk collection in peak : 10 Lakh kgs

Milk processing capacity : 1.4 Million Liters

Production units : 5 ( 3 in Gujarat & 2 Outside Gujarat)

Cattle feed production : 600 Metric Tonne Per Day

Chilling centers & Bulk milk coolers : 3 & 155

Artificial Insemination Centers : 936

Veterinary sub-centres : 6

ACHIEVEMENTS

First Time in the World

Made Milk Powder, Butter, Cheese & Baby Food

from Buffalo Milk

First Time in India

Introduced Mobile Veterinary Service,

Electronic Milko-Testers at Primary Village Co-operative Society Level

Computerised Milk Collection & Milk Accounting System at Primary Village Co-operative Society Level

Bulk Milk Coolers at Primary Village Co-operative Society Level

By Pass Protein Technology to Produce High Protein Feed

Cheese Whey Powder in Commercial Scale

Q M S ISO 9001:2000 at Primary Village Co-operative Society Level

ACHIEVEMENTS

1964

THE TURNING POINT IN THE HISTORY OF DAIRY DEVELOPMENT IN INDIA …

Visit of Shri Lal Bhadhur Shastri,

The Prime Minister of India

THE TURNING POINT

National Dairy Development Board, Anand

Operation Flood 1970

WHITE REVOLUTION

PRIMARY VILLAGE CO-OPERATIVE SOCIETIESMilk Production and Pooling through farmer producers

DISTRICT UNION Milk Procurement & Manufauring of Dairy Products

&Technical Inputs and Co-operative Development

Programmes to Farmers

STATE FEDERATIONMarketing

AI AH FEED EDUMILK

PRODUCTS

Money

Money

ANAND PATTERN

ORGANISATIONS BORN OUT OF AMUL

☺ National Dairy Development Board

☺Gujarat Co-operative Milk Marketing Federation Limited

☺National Co-operative Dairy Federation of India

☺Tribhuvandas Foundation

☺Institute of Rural Management

☺176 Milk sheds in India

☺More than a million Village Co-operative Societies

25 Lakh Farmer Members, 11400 Village Co-operative Societies 51 llpd Daily Avg, Rs. 2882 Cr Turnover,

Gujarat Co-operative Milk Marketing Federation Ltd. [12 District Union]

Amul

a brand of more than 25 lakh farmers in Gujarat

to market their products

BEYOND GUJARAT

Farmer owned co-operative … production, processing and marketing at the hands of farmers

Elimination of middlemen

Maximum return to farmers

Better quality products to customers

Massive employment generation through dairying as economic activity in rural areas

Improved quality of life of farmers

Facilitates to build an egalitarian society and nation

A social agent … Not class, not caste, not religion. This, is Amul’s India.

THE BENEFITS OF ANAND PATTERNTHE BENEFITS OF ANAND PATTERN

Thank You