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American Eagle Application

Estella Yu, Sarah Rhodes, Jordan Lindsey, Nicole Zientek

SURVEY RESEARCH

• Adobe 2013 Retail Apps & Buying Habits (511 smartphone shoppers)• Google 2013 Mobile In-Store Shopping Survey (1507 smartphone

shoppers)• AE Survey monkey (21 smartphone users)

Influenced by friends. (social media)

Use phone in-store for help. (location)Favor buying Style Mixer outfits. (added feature)

Value money saving offers on app. (emphasize deals)

95% Like the idea of a pick-up in store option

Scenarios

Pick up in-store option

Axure Prototype

• Users can make purchases on app and pick them up at a store

• 95% we surveyed favored having this option available• Save on shipping costs• Give users mobility on when and where they can receive

purchases

After opening the app, Jenny begins shopping

She clicks on the “Women” section, and locates, “tops”.

She then find the shirt and adds it to her bag and continues to check out

Since, she already has an account and is in a hurry, Jenny decides to purchase the top. Instead of shipping it to home, she chose the option to “Pick Up-In-Store”

Scenario 1

Our survey results indicated that 81% of like the idea of buying outfits made in the Style Mixer.

87% of those surveyed indicated that they would like social media to be incorporated into the app.

67% of those surveyed said that they would like the app to feature coupons and special savings.

Many said in comments that they would like to see savings done through the use of Instagram

Style Mixer & Instagram

Sally is using the Style Mixer She finds a shirt and jeans that she likes,

so she chooses them for her outfit She then finds a pair of boots and a scarf

that complements her shirt and jeans, so she adds them to her outfit

After completing her outfit, she shares it on Instagram to enter the #Sweaterweather contest

Scenario 2

AE INSTAGRAM STYLE MIXER COMPETITION

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AE LOCATION PUSH NOTIFICATIONS

Receive notifications when youare close to an AE store

Ping Mobile

Location-Based Text Message Ads Get a Major Boon

Get a mystery coupon when you walk in. With the location services enabled, the app will automatically know when you enter an AE location

We found that the Instagram contest idea was well-liked by many because it would provide customers with a chance to win extra deals and promotions.

We found that our app was easy to navigate through, and the design was simple, yet tasteful.

FINAL RESULTS