American Eagle Outfitters, Inc.

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Southeast University School of Science And Engineering Department of Textile Engineering

Transcript of American Eagle Outfitters, Inc.

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Southeast UniversitySchool of Science And EngineeringDepartment of Textile Engineering

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Md. Wasiuzzaman

Lecturer

Department of Textile Engineering

School of Science & Engineering

Southeast University

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Name ID No

1. Fahad Bin Mhabub 2011100400064

2. Mohammad Mohiuddin Chowdhury 2011100400078

3. Haris Uddin Mohammad Sakil 2011100400079

4. Afroza Afrin Pinki 2011100400081

5. Sumaiya Afroze 2011000400054

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Objective of this report is to analyze the commercial

Outfitters Brand “American Eagles” . This is also to analyze Supply

Chain, Environment, Associates, and Communities of this World

Known legend Clothing Brand.

We tried to build up some analyzing reports on American Eagles

Outfitters which can make this world more beautiful and

comfortable to survive.

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The company was founded with one store, in Novi,

Michigan, In1977.

“|American Eagle” a leading lifestyle retailer that designs, markets,

and sells its own brand of relaxed, versatile clothing for 16- to 34-

year-olds, providing high-quality merchandise at affordable prices.

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In 1994, American Eagle Outfitters, Inc. went public on NASDAQ

under the “AEOS” symbol. Over the next decade, the company demonstrated

outstanding growth and profitability, solidifying its position as a leading lifestyle

brand.

This company began trading on the New York Stock Exchange under the

symbol “AEO”. Their shareholders include associates, individuals, large

financial institutions, socially responsible investment funds, and everyone in

between.

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With corporate offices in three very distinct locations –

1. Pittsburgh

2. New York City

3. Hong Kong - American Eagle Outfitters, Inc.

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Pittsburgh-Based Headquarters & Corporate Office

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New York Based Corporate Office

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Hong Kong Based Corporate Offices - American Eagle

Outfitters

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AE's lifestyle collection includes casual basics like khakis, cargos, and jeans; fashion tops like rugbys, polos, and graphic T's; and functional items like swimwear, outerwear, footwear and accessories.

The company has more than 1,000 stores in every US states, as well as Puerto Rico, Canada, and the Middle East.

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Segregations of products is two1. Men2. Women

& their top categories

1. Jeans2. Tees3. Shorts4. Shoes

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The partitions of wears of man be in three portion

1. Mean tops

2. Men Bottoms

3. Shoes

4. Accessories

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Tees & HenleyTanksPoloShirtGraphic Tee- appliqué, signature, college, pro teesOuterwearSweatshirtsSweaters

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Shorts- Board Short, Classic, Cutoff, Long board, PrepJeans- Straight, Relaxed, Boot cut, Original Boots, Skinny, SlimPants- Straight, Relaxed straight

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Flip FlopSneakerCasualsBootSock

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TiesSunglassesBeltWatchWalletJewelryCologen

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Tees & polosTanks & camisGraphic teesShirt- Sleeveless, Blouses, Button down shirtsOuterwear- Sweatshirts, Sweaters & Cardis

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Shorts- Woven sorties, Festival sorties, Denim sorties, Midi, Bermudas.Pants & CropsDresses & Skirts- Shift dresses, Maxi, Corset, Cinch waist, Bodycon, SkirtJeans- Straight, Crops, Jeggings, Skinny,

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Flip flopsSandalsFlatsheelsSneakersBoots

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BagsBeltsHair accessoriesSunglassesScarvesJewelry- Bracelets, Earrings, Necklaces, RingWatchHats

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If late in deciding which graphic t-shirt or what denim style to put in stores next season, thats may also make it more difficult for suppliers to make those products and deliver them on time.

Developing an efficient process to bring AEO design concepts to market is one of the most critical aspects of business.

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The following map illustrate countries and regions where we had at least one active supplier

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American Eagle Outfitters, Inc. is committed to Developing better business practices to promote a Cleaner and healthier planet

1. Energy Audit of Corporate Office2. Energy Reduction In Stores3. Water4. Carbon Emissions In Transportation5. Sustainable Practices in Cafes

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Reduced PackagingShopping Bags, Gift Boxes & Shoe BoxesUse of Recycled Content in Paper MaterialsUse of Recycled Content in Paper MaterialsEnvironmentally-Friendly ProductsPolicies Against Animal Cruelty

Paper Composation POUNDS

30% Recycled Content & Made With Wind Power 265,278

30% Recycled Content 77,936

10% Recycled Content 433,907

100% Recycled Content & Made With Wind Power 1,422

TOTAL 778,543

Environment Goals

• Improve corporate office energy efficiency based on results of July 2010 energy audit.

• Measure and expand reporting on recycling efforts in company-owned facilities.

• Conduct company-wide carbon footprint to identify key opportunities for emission reduction.

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American Eagle Outfitters, Inc. is committed to investing in and giving back to the communities that contribute to success.

Jumpstart

AEO joined forces with Jumpstart, AEO became its first national sponsor. AEO invited their customers to donate to the Student Conservation Association’s programs that empower young people to conserve the environment.

SCA

AEO is currently the presenting sponsor of SCA’s Alternative Spring Break program. This distinctive program sends dozens of college students from across the United States to national parks, such as the Grand Canyon, to complete two weeks of conservation service.

Big Brothers Big Sisters The BBBS’s mission is to help children reach their potential through professionally supported one-to-one relationships with measurable impact.

Other concern “Breast Cancer Awareness Month”

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American Eagle Outfitters, Inc. is now a portfolio of brands, with American Eagle Outfitters for 15 - 25-year-old girls and guys, Aerie for the college girl, AE.COM , the online home of all of our brands, ships to 76 countries worldwide.

Over the past few years, AEO have expanded into the international market. They launched stores in Canada in 2001 and opened 3 franchise stores in the Middle East in 2010. AEO’s first franchise stores in Hong Kong, China, and Russia opened in early 2011, and the company has plans for expansion into Japan and Israel in the near future.