AMA MARKETING WEEK...AMA MARKETING WEEK 2020 2 #AMAMW PROVING YOUR VALUE THROUGH MARKETING SKILLS At...

AMA MARKETING WEEK 2020 #AMAMW1

AMA MARKETING WEEKOCTOBER 5-9, 2020

#AMAMW

MW


PROVING YOUR VALUE THROUGH MARKETING SKILLS

At our core, we are problem solvers. Marketers connect people to products and services that make work and life easier, more efficient, or more enjoyable. We can shine a light on injustice and rally support. We can make someone’s day and impact economies. We can help people understand each other, create transparency, and educate for the betterment of life. Marketers can create change.

Whether you’re a marketer yourself or you realize the power that comes with a marketing skill set, AMA Marketing Week is your opportunity to explore and sharpen those skills.

Each day this week, you’ll build skills and make connects that will stick with you all year. Keep track of everything you’ve learned and everyone you’ve connected with.

MOLLY & ADARA

MOLLY SOATVice President of

Professional Development

ADARA BOWENVice President of Growth


CONTENTS

5ON-DEMAND VIRTUAL COURSE:

HOW TO CREATE INTUITIVE SOCIAL MEDIA

6VIRTUAL CONFERENCE:

THE NEW DIGITAL LANDSCAPE

12LIVE VIRTUAL TRAINING:

OUTRANKING YOUR COMPETITORS

IN SEO

14WHAT’S NEXT FOR ME?

4

AFTER COMPLETING THIS TRAINING, you should leave equipped with using the ACES

Approach to create a plan on how to communicate authentically with a simple-to-use

worksheet to keep you accountable. Check out the worksheet linked in the training,

and fill out the questions below for even more actionable takeaways.

1. What are the two main platforms that you have decided to focus on, when creating

your digital social voice?

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2. Can you share examples of social accounts that spoke to you or stood out?

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3. After taking this course, have you noticed a shift in your mindset, when approaching

how you present yourself digitally?

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4. Which parts of the ACES method seems the most approachable strategy to

incorporate and which one seems the most challenging?

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AMA ON-DEMAND VIRTUAL COURSE:

How to Create Intuitive Social Media

#AMAMWAMA MARKETING WEEK 2020


VIRTUAL CONFERENCE: THE NEW DIGITAL LANDSCAPE2020 HAS BEEN A YEAR OF MASSIVE CHANGE. During this virtual conference, you’ll

learn about the new skills needed to excel in our digital-first world. Award-winning

marketers and industry-leading researchers will guide you through the tools and

strategies that will help you prove your value at work

OCTOBER 6-8, 2020


OPENING KEYNOTE: NEW AND NOT NEW: ANTICIPATING THE POST-PANDEMIC FUTURE

J. Walker SmithChief Knowledge Officer, Kantar

Russ KleinCEO, American Marketing Association

Tips I gathered

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Skills I’ll work on People I’ll connect with

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DIGITAL EVOLUTION: TAKE YOUR VIRTUAL EVENTS TO THE NEXT LEVEL

Shannon JasperField Marketing Manager, Adobe Experience Cloud

Shannon TaschereauSenior Field Marketing Strategist, Adobe Experience Cloud

Tips I gathered

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THE NEW DIGITAL LANDSCAPE, DAY 1

OCTOBER 6


HOW THE COOKIE ‘CRUMBLED’: PREPARING YOU FOR A TIME WITHOUT COOKIES

Chris SlovakVP of Global Solutions Consulting

Tips I gathered

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CUSTOMER EXPERIENCE IN CRM: FROM LAGGARDS TO LEADERS

Sheryl KingstoneResearch Vice President for Customer Experience, 451 Research

Emily JasperLead CRM Solutions, S&P Global Market Intelligence

Tips I gathered

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OCTOBER 6


OPENING KEYNOTE: DIGITAL BODY LANGUAGE: HOW TO BUILD TRUST AND

CONNECTION, NO MATTER THE DISTANCE

Erica DhawanFounder & CEO, Cotential

Tips I gathered

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SCALING CONTENT: EMPOWER YOUR SALES TEAM TO CREATE DELIGHTFUL

CONTENT EXPERIENCES

Christina SandersInbound Marketing Manager, Lucidpress

Tips I gathered

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OCTOBER 7


MOVE AT THE SPEED OF DIGITAL: OPTIMIZE YOUR MARTECH STACK FOR TODAY’S

NEW NORMAL

Bar YakirBusiness Development Specialist, Wrike

Fraser CharlesDirector of Strategic Partnership, MediaValet

Tips I gathered

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THE BRAND APOCALYPSE AND HOW TO SURVIVE IT

Vijayanta GuptaGlobal Vice President, Product and Industry Marketing, Sitecore

Tips I gathered

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OCTOBER 7


OPENING KEYNOTE: 4 UNDER 40 PANEL

Shay Berman, Founder & President, Digital Resource

Nick Graham, Vice President, Insights and Analytics, PepsiCo Beverages North America

Tifair Hamed, VP of Marketing & Strategic Partnerships, AGB Innovative Security Solutions

Megan Lau, Director of Research, Microsoft

Tips I gathered

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OCTOBER 8


HOW TO USE ANALYTICS TO DRIVE GROWTH AGAIN

Matt HertigCEO & Co-Founder, Alight Analytics

Tips I gathered

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CLOSING KEYNOTE: LESSONS LEARNED FROM ANSWERLAB’S JOURNEY

TO INCLUSIVITY IN RESEARCH

Amy Buckner ChowdhryFounder & CEO, AnswerLab

Tips I gathered

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OCTOBER 8

12

OCTOBER 8

AFTER COMPLETING THIS TRAINING, complete the following exercises:

1. Which 2-3 tools (free and premium) that were recommended during the training will

you use to revamp your SEO strategy?

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2. As an activity exercise, pick 1-3 top performing websites and go through the step by

step plan on how to out-rank and out-seat them

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LIVE VIRTUAL TRAINING:

Outranking Your Competitors in SEO


13

OCTOBER 8

3. What is a goal you’ve decided to set regarding reviewing and updating the SEO

Audit Worksheet provided during the training? Will you review monthly, quarterly, or

yearly?

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4. Have you made any connections with your peers that attended the training? If so,

are they from a similar work background or face the same SEO challenges as you?

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LIVE VIRTUAL TRAINING:

Outranking Your Competitors in SEO



What skills do you plan to build on over the next year?

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What courses do you plan to take?

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What tools will you download?

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Who do you want to connect with?

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WHAT’S NEXT FOR ME?

AMA MARKETING WEEK...AMA MARKETING WEEK 2020 2 #AMAMW PROVING YOUR VALUE THROUGH MARKETING SKILLS At...

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