AMA & HubSpot Webinar: Internet Marketing for CEOs
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Transcript of AMA & HubSpot Webinar: Internet Marketing for CEOs
3 Minutes
• “Either write something worth reading about or do something worth writing about.”
»Ben Franklin
2 Minutes
• “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”
»Guy Kawasaki
1 Minute
• “What gets us into trouble is not what we don’t know. It’s what we know for sure that just ain’t so.”
»Mark Twain
Outbound Marketing Is Dead
800-555-1234AnnoyingSalesperson
The Next 50 Years
Modern Marketing “System”GraderBlog IM.com SEOPaid $$
HubSpot Landing PageLeads
Qualified Leads
Demos / Customers
Social
Un-Qualified Leads
Scoring
Nurturing
Did not buy
Modern Marketing “Org”
Marketing
Get FoundContent
R Burnes
R Corliss
Get FoundApps
D Zarrella
E Hebert
Convert
J Hopkins
E Mirman
P Kaw
Partners
P Caputa
C Ortenberg
Evangelist
K Knipp